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FOOD & BEVERAGES | Candy & snackfoods

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Unattributed - III | Alive

Total Raised


Last Raised

$1.5M | 7 yrs ago

About SNAP Infusion

SNAP Infusion is the creator of SUPERCANDY, a snack made with B vitamins and electrolytes.

SNAP Infusion Headquarter Location

2 Dundee Park Drive Suite 102

Andover, Massachusetts, 01810,

United States


Latest SNAP Infusion News

Snap Infusion gets $1.5M boost for ’healthy’ candy; seals deals with Walmart, Target

Dec 30, 2014

Snap Infusion gets $1.5M boost for 'healthy' candy; seals deals with Walmart, Target Dec 30, 2014, 7:10am EST Send this to a friend Thank you for sharing. Your email has been sent. Email address of friend (insert comma between multiple addresses): Your email address: Enlarge Photo Courtesy photo/Snap Infusion Supercandy Andover-based Snap Infusion will release a new version of its SmartCandy, a yogurt-and-candy-coated fruit. The product will be available in Walmart and Target stores in early 2015. Email  |  Twitter Snap Infusion , the Andover-based all-natural candy company, recently raised $1.5 million as it expands into two big-box retailers and debuts a new product. Andrea Stoll, CEO of Snap Infusion, said that in late January, the company's products will be available in Target, followed by a launch in the first week of February at Walmart stores. Still said the latest funding came from an angel investor, but declined to disclose any details. Some of those on the company's board include former LivingSocial CFO John Bax and Ted Gage, who previously managed funds for Microsoft co-founder Paul Allen. Stoll, who declined to disclose revenue figures, said Snap Infusion currently has eight full-time employees. Its initial product, Supercandy, is made from natural ingredients that contain antioxidants, B vitamins, calcium, electrolytes and Vitamin C. The candies contain no high-fructose corn syrup or hydrogenated oils, and are a low-calorie food, according to SNAP Infusion. The five varieties of Supercandy rolled out so far are caramels, citrus gum, gummies, candy beans and tarts. But the company will introduce a new line of candy, Smartcandy, that will include a gummy version. There's also a new product called Froot that will have a real fruit center covered in real yogurt with a hard candy shell coating, Stoll said. "We feel like people should have their cake and eat it to," said Stoll. Both brands will be available at Walmart and Target (the candy is already available in about 20,000 stores, including CVS, Whole Foods, Shaws and Roche Bros.). And it couldn't be a more perfect fit, Stoll said. "People's lifestyles are changing," she said. "It's really filling a genuine need in the market and so the timing is good. " Related links:

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Expert Collections containing SNAP Infusion

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SNAP Infusion is included in 3 Expert Collections, including Food & Beverage .


Food & Beverage

2,541 items


Consumer Packaged Goods ( CPG )

4,148 items


Self Care & Health

851 items

These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.

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