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Founded Year



Leveraged Buyout | Alive

About Smythson

Provider of luxury stationery, leather goods, diaries, and fashion products.

Headquarters Location

40 New Bond Street

London, England, W1S 2DE,

United Kingdom

44 207 629 8558

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Latest Smythson News

Smythson teams with Emarsys to boost automation and customer engagement

Jun 9, 2022

UK luxury goods retailer, Smythson of Bond Street, has announced a partnership with omnichannel customer engagement specialist Emarsys. The latter’s platform will allow Smythson to deliver a localised experience for its global audience, including translation into nine different languages.  Emarsys will centralise data from the brand’s customer base, automating analysis and allowing for automated delivery of personalised digital marketing campaigns through every channel. Our summer sale has arrived. Discover 50% off a selection of a selection of leather bags, accessories, notebooks, stationery and home pieces.— Smythson (@Smythson) June 7, 2022 Frank Sendler, Digital Marketing Manager at Smythson, says: “After an intensive three stage selection process for choosing our new marketing solution — with ten suppliers in the field — we found that Emarsys stood in a category of its own.”“Emarsys is the only platform capable of delivering truly localised marketing communications, with no disparities in quality.”“Once we witnessed the multi-language capacity of the platform, and the 360-degree customer view that it provides, we were sold. We can’t wait to get fully integrated and start engaging our customers in new and exciting ways, powering our next phase of growth.” Sara Richter, CMO at Emarsys, says: “Upgrading from an email service provider like Bronto to an omnichannel solution like Emarsys is a natural evolution.”“This is especially true given how consumers increasingly enjoy shopping on multiple devices, exploring new brand touchpoints while expecting a consistent level of personalisation.”“As an historic, beloved brand, Smythson understands the importance of keeping pace with customer expectations and preferences — offering 1:1 communication wherever they like to shop, driving long lasting loyalty, no matter where they reside or what language they speak.”

Smythson Web Traffic

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Smythson Frequently Asked Questions (FAQ)

  • When was Smythson founded?

    Smythson was founded in 1887.

  • Where is Smythson's headquarters?

    Smythson's headquarters is located at 40 New Bond Street, London.

  • What is Smythson's latest funding round?

    Smythson's latest funding round is Leveraged Buyout.

  • Who are the investors of Smythson?

    Investors of Smythson include Kelso Place Asset Management.

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