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About SmileDirectClub

SmileDirectClub is an oral care company that produces at-home invisible teeth alignment products. The company manages the end-to-end process, which includes marketing, aligner manufacturing, fulfillment, treatment by a doctor, and monitoring through completion of their treatment with a network of licensed orthodontists and general dentists through its teledentistry platform.

SmileDirectClub Headquarters Location

414 Union Street 8th Floor

Nashville, Tennessee, 37219,

United States


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Research containing SmileDirectClub

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned SmileDirectClub in 3 CB Insights research briefs, most recently on Jul 6, 2022.

Expert Collections containing SmileDirectClub

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SmileDirectClub is included in 5 Expert Collections, including Medical Devices.


Medical Devices

8,487 items

Companies developing medical devices (per the IMDRF's definition of "medical device"). Includes software, lab-developed tests (LDTs), and combination products. *Columns updated as regularly as possible.


Dental Health

957 items

Companies delivering dental care products and services. Excludes practice networks.


Digital Health

13,114 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)



2,852 items

Companies developing, offering, or using electronic and telecommunication technologies to facilitate the delivery of health & wellness services from a distance. *Columns updated as regularly as possible; priority given to companies with the most and/or most recent funding.


Health IT

7,901 items

SmileDirectClub Patents

SmileDirectClub has filed 43 patents.

The 3 most popular patent topics include:

  • Dental equipment
  • Orthodontic appliances
  • Orthodontics
patents chart

Application Date

Grant Date


Related Topics




Computer memory, Microcontrollers, Gate arrays, Integrated circuits, Embedded systems


Application Date


Grant Date



Related Topics

Computer memory, Microcontrollers, Gate arrays, Integrated circuits, Embedded systems



Latest SmileDirectClub News

SmileDirectClub CFO Cuts Costs as Demand for Teeth Straighteners Falls

Sep 20, 2022

SmileDirectClub CFO Cuts Costs as Demand for Teeth Straighteners Falls Customers have pulled back on purchases amid high inflation, CFO says SmileDirectClub has identified $120 million in cost savings that will take effect in 2022. Photo: Richard B. Levine/Zuma Press By Sept. 20, 2022 5:30 am ET SmileDirectClub Inc.’s finance chief is cutting costs as the company, whose sales have plunged amid high inflation, aims to turn a profit next year. Demand for the company’s teeth straighteners, which sell for around $2,000, has fallen sharply in recent months as persistently high inflation has eaten away at customers’ disposable income. Total revenue fell 28% during the second quarter compared with a year earlier, to $125.8 million. SmileDirectClub’s customers earn around $65,000 per year on average in household income, the Nashville, Tenn.-based company said. Troy Crawford, CFO of SmileDirectClub Photo: SmileDirectClub U.S. consumer prices rose 8.3% in August compared with a year earlier, hovering near four-decade highs, the U.S. Labor Department said last week. “We expected the economy at the beginning of this year to get a little better in the back half. It’s done worse,” SmileDirectClub Chief Financial Officer Troy Crawford said. SmileDirect has identified $120 million in cost savings that will take effect in 2022, including by exiting international markets including Mexico, Spain and Germany. The company continues to operate in the U.S., Canada, the U.K., Ireland, France and Australia. General and administrative expenses during the second quarter fell 15%, to $72.3 million. Marketing and selling expenses declined 26%, to $71.2 million. The company continues to identify potential savings but hasn’t set additional targets, said Mr. Crawford, who took over as CFO in June after serving as interim CFO since January. Among those steps is a review of SmileDirectClub’s stores to ensure they’re profitable and to identify opportunities to improve performance, he said. The company operated 188 permanent stores as of Dec. 31, according to its most recent annual report. Despite the tough year, SmileDirect—which hasn’t earned a net profit since it went public in 2019 —earlier this year set a goal of generating positive adjusted earnings before interest, taxes, amortization and depreciation in 2023. That figure stood at a $23.2 million loss as of June 30, compared with a $22.5 million adjusted Ebitda loss during the prior-year period. Its net loss was $20.3 million, compared with $16.9 million a year earlier. The company is betting that new products will help generate additional demand. It plans to release a feature by the end of the year that will allow customers to scan their teeth on their mobile phones and receive preliminary treatment plans within minutes. Customers currently have to wait one to three weeks after they visit a store or send in an impression of their teeth through the mail. SmileDirectClub also wants to reach more higher-income customers through a premium offering that will be provided through partnerships with dental offices. The offering, which will sell for around $3,900, will include the company’s teeth straighteners and additional access to clinicians. “This next year, two years, you’re really going to want to see them show momentum in being a viable option for a consumer when they’re talking to their dentist,” said Dylan Carden, a research analyst at financial-services firm William Blair & Co. That’s a shift from its original emphasis on direct-to-consumer sales, Mr. Carden said. Newsletter Sign-up WSJ | CFO Journal

SmileDirectClub Web Traffic

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SmileDirectClub Rank

  • When was SmileDirectClub founded?

    SmileDirectClub was founded in 2014.

  • Where is SmileDirectClub's headquarters?

    SmileDirectClub's headquarters is located at 414 Union Street, Nashville.

  • What is SmileDirectClub's latest funding round?

    SmileDirectClub's latest funding round is IPO.

  • How much did SmileDirectClub raise?

    SmileDirectClub raised a total of $426.7M.

  • Who are the investors of SmileDirectClub?

    Investors of SmileDirectClub include Kleiner Perkins Caufield & Byers, Spark Capital, Clayton, Dubilier & Rice, Align Technology, Camelot Venture Group and 3 more.

  • Who are SmileDirectClub's competitors?

    Competitors of SmileDirectClub include Uniform Teeth, PlusDental, 3D Predict, byte, Candid and 7 more.

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