NEW YORK, NY--(Marketwired - Jan 18, 2016) -  Mobivity Holdings Corp. (
OTCQB
: MFON ), an award-winning provider of proprietary SmartReceipt™ POS cloud-based SAAS marketing solutions and patented mobile marketing technologies, joins Epson at the National Retail Federation Annual Convention and Expo (NRF) from January 17 - 19 at the Jacob K. Javits Convention Center in New York City, Epson booth #3530. Mobivity will showcase how it leverages real-time data generated through Epson's OmniLink® Merchant Services (OMS) platform to determine transaction patterns and generate tailored print-on-receipt coupons, custom mobile offers, and dynamic text based marketing solutions in real-time. "Our partnership with Epson is closely tied to the value proposition of our SmartReceipt™ solution," said Dennis Becker, Mobivity CEO. "The data flows between store POS and Epson's OmniLink receipt printers are an extremely rich data source that our system leverages to derive customer insights and deliver relevant messaging and promotions. We're delighted to join Epson at NRF this year. "
"Mobivity is a great fit for the Epson OMS platform," said Joel Doherty, global business development leader for Epson's Business Systems Division. "It has accrued a significant footprint across thousands of locations with its digital marketing solutions. Its unique approach to gleaning consumer insights from the POS enables brands to make data driven decisions and drive next generation personalized, relevant and localized marketing campaigns. "
About Mobivity
Mobivity helps restaurant and retail brands realize their strategy of growing their business by increasing customer frequency, engagement and spend. Mobivity's analytics and products provide solutions that allow brands to take validated marketing actions across all channels, based on real customer behavior to create personalized, relevant, localized and targeted campaigns. With national clients such as SUBWAY®, SONIC®, Jamba Juice®, Chick-fil-A, and Baskin-Robbins, Mobivity's goal is to unlock the power of internal and external customer data to create a closed-loop marketing system that provides data driven insight to continually adapt and enhance communications with customers. Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. Contact Information

Mobivity to Showcase Customer Engagement Technology Solutions at Epson’s NRF OMS Partner Pavilion

Partnership to Include SmartReceipt Deployment to More Than 12,000 Existing SuperSalon Users
PHOENIX, AZ--(Marketwired - Jul 8, 2015) -  Mobivity Holdings Corp. (
OTCQB
: MFON ), an award-winning provider of proprietary and patented mobile marketing technologies and solutions, today announced it has entered into an agreement with Rogers Software Development to bundle SmartReceipt with existing and future SuperSalon point-of-sale (POS) installations. SuperSalon, developed by Rogers Software Development ("Rogers"), is a POS solution designed principally for the personal care businesses. SuperSalon is used by more than 12,000 name brand salon clients and locations in forty countries, including Toni & Guy, SuperCuts, Vidal Sassoon, Regis, Cool Cuts for Kids, Fantastic Sam's, Cost Cutters, and Aveda. Rogers and Mobivity have executed a multi-year agreement, whereby Rogers will license a version of Mobivity's SmartReceipt solution with limited features and capabilities for all of its current and future licensees of the SuperSalon POS platform. The two companies will also jointly develop additional SmartReceipt license programs with expanded functionality and features where SuperSalon customers can enjoy added capabilities for an additional subscription fee. "We are extremely excited to partner with Mobivity and integrate their innovative SmartReceipt technology with our product portfolio," stated Micheal Eicher, CEO at Rogers. "Making SmartReceipt a bundled feature to the SuperSalon POS platform is a key part of our vision in making the point-of-sale a data-driven, revenue generating resource as well as a payment processing utility. "
"We're honored to partner with a market leader such as Rogers Software Development," said William Van Epps, Executive Chairman at Mobivity. "We believe having our SmartReceipt technology incorporated as a key feature to the Super Salon product line marks a meaningful expansion of our business into the Salon and Spa category. "
The SmartReceipt Power Tool for SuperSalon's Point of Sale turns regular receipts into offers that keep customers coming back. SmartReceipt works hand-in-hand with the SuperSalon POS software and requires no additional hardware beyond a typical receipt printer. Installation of SmartReceipt is accomplished automatically via a regular SuperSalon software update. SuperSalon licensees will also have access to additional capabilities, such as digital calls-to-action, real-time targeting coupon offers, rich data analytics, smart customer surveys, loyalty enhancements, and third party receipt advertising, all for an additional license fee. "We couldn't think of a better partner to bring our SmartReceipt technology to the salon and spa industry given SuperSalon's deployment footprint of more than 12,000 locations," said Dennis Becker, CEO at Mobivity. "Integrating our SmartReceipt technology with the SuperSalon POS environment will exploit the unique advantages of bundling our dynamic, targeted receipt advertising and data analytics capabilities with core point-of-sale features to create new monetization opportunities for SuperSalon end users. "
About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across North America to drive incremental sales and profitability by quickly and effectively communicating to their existing customers to drive engagement, frequency, and loyalty. Included are SmartReceipt , compatible with nearly all POS systems, which transforms traditional retail transaction receipts into engaging "smart" receipts; an industry-leading text messaging product; and an innovative Stampt® mobile loyalty application. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, Subway, Baskin Robbins, Jamba Juice, Sonic, U-Swirl, numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com . About SuperSalon
SuperSalon is a US-based global leader in salon management software. In the Americas, SuperSalon is the #1 software in national brand salons & schools and is the exclusive vendor for Regis franchisee locations. Across the globe, SuperSalon can be found in such brands as Sassoon in Europe, Londons in the Middle East, and Unilever's Lakme brand in India. For more information, please visit www.supersalon.com . Contact Information

Rogers Software Development to Bundle Mobivity’s SmartReceipt Technology With Its SuperSalon Point-of-Sale Platform

Company's SmartReceipt™ POS Solution Has Now Processed More Than 680 Million Transactions
PHOENIX, AZ--(Marketwired - May 8, 2015) -  Mobivity Holdings Corp. (
OTCQB
: MFON ), an award-winning provider of proprietary SmartReceipt™ POS marketing solutions and patented mobile marketing technologies, announced today financial results for the first quarter ended March 31, 2015 ("Q1 2015"). Recent Highlights:
Revenues for the first quarter of fiscal 2015 were $940,000 compared to $903,000 for the first quarter of 2014 ("Q1 2014")
Gross margins increased slightly to 72% versus 71% for the same period in the prior year
Cash and cash equivalents totaled $3.9 million as of March 31, 2015
Dennis Becker, Chief Executive Officer of Mobivity, said, "Momentum is continuing both in new deployments of SmartReceipt as well as our growing pipeline of potential customers. We are in active discussions with dozens of national QSR brands regarding SmartReceipt™ as well as other components of our unique bundled marketing solution. Our technology is powering marketing campaigns for thousands of QSR locations across the U.S. and we anticipate new deployments by additional QSR brands in the current quarter and throughout 2015. "
Mr. Becker continued, "SmartReceipt™ has now processed more than 680 million transactions and we are on a trajectory to hit one billion processed transactions later this year. This represents an enormous amount of data aggregation to drive personalized and targeted marketing engagements as well as leverage substantial impression inventory for receipt advertising models such as the third party advertising campaign we are powering for Uber. "
First Quarter 2015 Financial Results
Revenues for Q1 2015 were $940,000, representing an increase of 4% from $903,000 in Q1 2014. The net increase in revenues was primarily attributable to revenues from SmartReceipt, which we acquired on March 12, 2014. Gross margins for Q1 2015 increased slightly to 72% from 71% in Q1 2014. Operating expenses (excluding goodwill and intangible asset impairment charges) for Q1 2015 were $2,424,000 compared to $2,437,000 in Q1 2014. Operating loss for the quarter was $(1,748,000) compared to an operating loss of $(1,795,000) in the corresponding period a year ago. Net loss for the quarter was $(1,730,000), or $(0.08) per diluted share, compared to a net loss of $(1,764,000), or $(0.10) per diluted share, in Q1 2014. Non-GAAP Adjusted Net Loss, a non-GAAP metric (see note on non-GAAP Measurements) was $(1,428,000) during the first quarter of 2015 as compared to $(1,408,000) during the prior year period. Cash and cash equivalents were $3.9 million as of March 31, 2015, consistent with the same period in 2014. Non-GAAP Measurements
This press release includes certain financial information which constitutes "non-GAAP financial measures" as defined by the SEC. A full reconciliation of the non-GAAP measures to GAAP can be found in the tables of today's press release. Non-GAAP adjusted net income is supplemental to results presented under accounting principles generally accepted in the United States of America ("GAAP") and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are used by management to facilitate period-to-period comparisons and analysis of Mobivity's operating performance and liquidity. Management believes these non-GAAP measures are useful to investors in trending, analyzing and benchmarking the performance and value of Mobivity's business. These non-GAAP measures should be considered in addition to, but not as a substitute for, other similar measures reported in accordance with GAAP. About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt , which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com . Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Announces Q1 2015 Results

PHOENIX, AZ--(Marketwired - Apr 1, 2015) - Mobivity Holdings Corp. (
OTCQB
: MFON ), an award-winning provider of proprietary SmartReceipt POS marketing solutions and patented mobile marketing technologies, announced today financial results for the year ended December 31, 2014 ("FY 2014"). Recent Highlights:
Completed $4.8M fixed-price financing led by Talkot Capital. Appointed Bill Van Epps as Executive Chairman - former CEO of Proctor and Gamble's Agile Pursuits and President of Papa John's. Added key management including Donna Mitchell , former SVP of R&D at Papa John's; and Deena McKinley , former Managing Director and Chief Client Officer of Omnicom's Zimmerman Advertising. Successfully launched SmartReceipt in all of Baskin-Robbins' domestic stand-alone locations . Deployed Uber promotions at New York area Subway® locations utilizing SmartReceipt. Dennis Becker, CEO of Mobivity, said, "2014 was a transformative year for Mobivity. The successful acquisition of SmartReceipt evolved our legacy mobile marketing solutions to smarter, data driven opportunities that we believe will be significant value drivers for our customers. Following the acquisition, we improved the SmartReceipt platform to allow for more scale and features including implementing new cloud-based data architecture. Additionally, we successfully completed a new version of the SmartReceipt solution that can run independent of any Point-of-Sale (POS) system on Epson's new OmniLink receipt printer  . We were extremely pleased to conclude 2014 with a successful trial with Baskin-Robbins that has culminated in a full deployment of SmartReceipt across more than 850 Baskin Robbins U.S. stand-alone locations. " 
William Van Epps, Executive Chairman of Mobivity added, "We entered 2015 with an enormous amount of momentum both in new deployments of SmartReceipt as well as our growing pipeline of potential customers. We are in active discussions with dozens of national QSR brands regarding SmartReceipt as well as other components of our unique bundled marketing solution. SmartReceipt is now deployed in thousands of QSR locations across the U.S. and we anticipate new deployments by additional QSR brands will continue throughout 2015. " 
Fiscal Year 2014 Financial Results:
Revenue in FY 2014 was $4,000,000 as compared to $4,094,000 in the fiscal year ended December 31, 2013 ("FY 2013"). Gross margins remained at 73% in FY 2014 as compared to FY 2013. Operating expenses (excluding goodwill and intangible asset impairment charges) for FY 2014 were $9,928,000 compared to $7,981,000 in FY 2013. The increase in operating expenses is primarily attributable to increases in personnel costs due to the acquisition of SmartReceipt, stock based compensation and engineering, research and development. Net loss for FY 2014 was $(10,441,000), or $(0.49) per diluted share, compared to a net loss of $(16,759,000), or $(1.58) per diluted share in FY 2013. Non-GAAP Adjusted Net Loss, a non-GAAP metric (see note on non-GAAP Measurements) was $(4,041,000) for FY 2014 as compared to $(2,744,000) for FY 2013. The Company had $848,000 of cash at December 31, 2014. Non-GAAP Measurements
This press release includes certain financial information which constitutes "non-GAAP financial measures" as defined by the SEC. A full reconciliation of the non-GAAP measures to GAAP can be found in the tables of today's press release. Non-GAAP adjusted net income is supplemental to results presented under accounting principles generally accepted in the United States of America ("GAAP") and may not be comparable to similarly titled measures presented by other companies. These non-GAAP measures are used by management to facilitate period-to-period comparisons and analysis of Mobivity's operating performance and liquidity. Management believes these non-GAAP measures are useful to investors in trending, analyzing and benchmarking the performance and value of Mobivity's business. These non-GAAP measures should be considered in addition to, but not as a substitute for, other similar measures reported in accordance with GAAP. About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt , which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application. Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com . Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.

Mobivity Announces Fiscal Year 2014 Results

PHOENIX, AZ--(Marketwired - Dec 16, 2014) - Mobivity Holdings Corp. (
OTCQB
: MFON ), an award-winning provider of proprietary smart receipt marketing solutions and patented mobile marketing technologies, announced today that Baskin-Robbins, the world's largest chain of ice cream specialty shops, has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" to Baskin-Robbins customers. Guests at Baskin-Robbins shops will now receive targeted offers and promotions printed on their purchase receipt thanks to Mobivity's SmartReceipt technology. SmartReceipt, which can be installed on practically any point-of-sale (POS) system, reads purchase data in real-time when generating a printed receipt, which enables Baskin-Robbins to enhance the customer experience by ensuring that coupons and offers are relevant and personalized given what the consumer actually purchased, rather than generic non-targeted offers. For example, knowing in real-time that a consumer has purchased a beverage results in a dynamically generated offer for a beverage on the consumer's receipt, made possible through the SmartReceipt's patented technology. "The ability to deliver personalized, valuable consumer offers and promotions via receipt content will allow us to provide a better guest experience and drive more business for our franchisees," said Bill Mitchell, President, Baskin-Robbins U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea. "Our field tests with SmartReceipt have shown that the right offer at the right time, delivered at the point-of-sale, adds great value for our customers. We look forward to launching this technology at Baskin-Robbins shops nationwide. "
"We are elated that Baskin-Robbins has chosen our SmartReceipt technology to power timely, relevant offers and promotions to their consumers," stated Dennis Becker, Chief Executive Officer of Mobivity. "We look forward to working closely with Baskin-Robbins to shape the future of their consumer experience at the point-of-sale and improving performance for their brand and franchisees. "
Following the successful results from trials at select Baskin-Robbins shops, the brand plans to begin deploying the SmartReceipt technology at its U.S. restaurants by the end of the year. About Baskin-Robbins
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (
NASDAQ
: DNKN ) family of companies. For further information, visit  www.BaskinRobbins.com . About Mobivity
Mobivity is an award-winning provider of a suite of patented mobile marketing technologies designed to drive sales, enhance customer engagement, and reward customer loyalty for local businesses and national brands. Its solutions enable businesses across the United States to drive incremental sales and profitability by quickly and effectively communicating to their most loyal customers. Included are SmartReceipt, which transforms traditional retail transaction receipts into engaging "smart" receipts, an industry-leading text messaging product, and an innovative Stampt™ mobile loyalty application, Additionally, Mobivity offers a unique, high definition graphical system platform that allows its clients to enhance customer or fan experience by interacting with their mobile phones and video boards or screens in real time. Mobivity's clients include national brands such as CNN, Disney, the NFL, Sony Pictures, AT&T, Chick-fil-A, NBC Universal, and numerous professional sports teams, as well as thousands of small, local businesses across the U.S. For more information, visit www.mobivity.com . Forward Looking Statement
This press release contains forward-looking statements concerning Mobivity Holdings Corp. within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those forward-looking statements include statements regarding the Company's plans to cross-market its products, including its recently acquired SmartReceipt operations; expectations for the growth of the Company's operations and revenue; and the advantages and growth prospects of the mobile marketing industry. Such statements are subject to certain risks and uncertainties, and actual circumstances, events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include, but are not limited to, the application and enforcement of the TCPA amendments in ways not expected; our ability to successfully integrate the SmartReceipt operations and our recent additions to management; our ability to develop the sales force required to achieve our development and revenue goals; our ability to raise additional working capital as and when needed; changes in the laws and regulations affecting the mobile marketing industry and those other risks set forth in Mobivity Holdings Corp.'s annual report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014 and subsequently filed quarterly reports on Form 10-Q. Mobivity Holdings Corp. cautions readers not to place undue reliance on any forward-looking statements. Mobivity Holdings Corp. does not undertake, and specifically disclaims any obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. Contact Information

Mobivity’s SmartReceipt Technology Powers "Treats on Receipts" at Baskin-Robbins

EPIX Therapeutics

SupplySolution

Software.com

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SmartReceipt was founded in 2004 in Santa Barbara, Calif. as Nutricate Corporation, with a mission of providing personalized nutrition and marketing messages that enable consumers to make better food decisions. The company changed its name to SmartReceipt in 2010 and continues to provide innovative marketing solutions that enable retailers to generate incremental revenue and influence consumer purchasing decisions.

SmartReceipt

Mobivity

Name	Work History	Title	Status
Eric Kanowsky	EPIX Therapeutics, SupplySolution, and Software.com	Chief Executive Officer	Former
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Name	Eric Kanowsky	Subscribe to see more
Work History	EPIX Therapeutics, SupplySolution, and Software.com	Subscribe to see more
Title	Chief Executive Officer	Subscribe to see more
Status	Former	Subscribe to see more

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