Provider of information services company providing a full range of database and data processing services to assist corporate direct marketers in reaching consumers primarily through direct mail or telemarketing. The direct marketing services include target market profiling and modeling; database compilation, enhancement, and management; customized list processing and production; and the printing and mailing of letters. SmartNames does not provide creative services. A typical response rate from direct mail is about 2%. For example, a half-percentage point improvement in response rate can mean a 66% increase in profits. SmartNames increases responsiveness by profiling and modeling a targeted consumer base who are more likely to respond, database management to enhance the accuracy of information on the lists, as well as providing the traditional duplicate elimination and list cleaning services.