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MOBILE & TELECOMMUNICATIONS | Mobile Software & Services / Information Providers & Portals

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Founded Year



Angel - III | Alive

Total Raised


Last Raised

$1.16M | 3 yrs ago

About SmartCart

Smartcart is a Finnish Technology Company with a primary focus on making everyday life better. As the name suggests, Smartcart offers intelligent shopping cart solutions for retail & grocery trade that will bring the consumers shopping experience from "Iron Age" to the digital era. Smartcart helps customers with navigation, special offers, recipes and store specific information.

SmartCart Headquarter Location

Tammasaarenkatu 5

Helsinki, 00180,


+358 29 170 1550

Latest SmartCart News

NZ smart-trolley startup finds strong demand in Japan

Feb 2, 2021

IMAGR says the deal with Japanese H2O Retailing Corporation is its first international sales partnership. The Kiwi tech startup is the creator of the SmartCart intelligent shopping trolley. The system uses computer vision technology and AI to reduce queues in retail stores, as it automates checkouts and payments for a frictionless shopping experience. IMAGR has also piloted the technology with Kiwi supermarket group Foodstuffs. IMAGR’s first international rollout is anticipated for May 2020. It says it is also in discussions with other New Zealand, US, and European retailers for further rollouts. H2O Retailing Corporation is headquartered in Osaka, Japan, and operates supermarkets mainly in Osaka and other cities such as Kyoto and Kobe. Globally leading retailers are investing heavily in technology to personalize and automate retail, in order to increase customer experience and profits, says IMAGR founder and CEO William Chomley. “We’re operating in a $5.7 trillion global brick and mortar grocery retail sector, let alone other types of retail. So, it’s a fallacy that there isn’t opportunity in bricks and mortar retail,” he says. “We know Japan is leading the way in evolving retail and it’s doing so on a mammoth scale.” He says Japan is the second-largest retail market in the world, at close to US$600 billion in supermarket revenue, home to 127 million people, 55,000 convenience stores, and over 8,000 supermarkets. It also has an aging population and labor shortages which make it cost-prohibitive for retailers to find staff. “To break into this market so early in our operation is a real coup and a sign of what we believe is to come,” says Chomley. “Beyond Japan, the opportunity for SmartCart is immense.” Off the back of this deal, IMAGR is opening its first office outside of New Zealand. The Japanese office will work closely with H2O Retailing Corporation to ensure a smooth rollout of the technology next year. Existing premises are also suitable for the immediate introduction of SmartCart, as the technology is self-contained in the shopping trolley. “With SmartCart, doing your shopping is easier and faster. There’s no need to wait in line, there’s no need to pull out a credit card, there’s no need to engage in small talk. Customers just put the goods in their trolley then walk right out of the store. It’s as easy as that,” says Chomley. IMAGR’s SmartCart contains four cameras that work with the world’s most powerful AI vision recognition system. As a result, SmartCart knows what a customer puts in, or removes, from their carts. Self-contained in a robust trolley that is visually indistinguishable from a regular shopping cart, the cameras examine, recognize and account for goods as they are added or removed. IMAGR says its system is vastly more efficient than ceiling-based frictionless retail solutions, such as Amazon Go, and is far easier to implement. There is no facial detection with SmartCart, because the SmartCart cameras are focused within the cart, not the surrounding area, it states. Existing premises are also suitable for its immediate introduction, as the technology is self-contained in the shopping trolley. Customers can use SmartCart by installing an app, linking a payment method, and then syncing their handset with the cart when shopping for the easiest experience. Alternatively, SmartCart can be used without linking to a handset or bank card: customers arrive at the checkout with the trolley recording a predetermined total, eliminating the need for unloading, scanning, and reloading individual items. “We’ve specifically designed SmartCart for an easy introduction so it generates revenue for retailers rapidly. In fact, the setup cost is roughly equivalent to that of introducing self-checkout,” says Chomley. “Globally, retailers are looking for ways to improve the customer experience while reducing overheads. SmartCart does both. We’re confident that once seen in action, SmartCart will become the preferred way of shopping for shoppers.” Post Views: 1

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Research containing SmartCart

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned SmartCart in 1 CB Insights research brief, most recently on Apr 2, 2020.

Expert Collections containing SmartCart

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SmartCart is included in 5 Expert Collections, including CPG & Retail Innovation.


CPG & Retail Innovation

255 items

AI, proximity marketing, product discovery, and more for CPG brands.


In-Store Retail Tech

1,343 items

Startups aiming to work with retailers to improve brick-and-mortar retail operations.


Grocery Retail Tech

300 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Cashier-Free / Cashless Retail

155 items

Companies offering automated checkout solutions for retailers or operating cashless, cashier-free retail stores.


New Retail Formats

363 items

Tech-enabled, physical retail selling formats that reach beyond the walls of a traditional store.

SmartCart Patents

SmartCart has filed 1 patent.

The 3 most popular patent topics include:

  • Electrical test equipment
  • Mechanical engineering
  • Retailing
patents chart

Application Date

Grant Date


Related Topics



Retailing, Web applications, Mechanical engineering, Electrical test equipment, Sensors


Application Date


Grant Date


Related Topics

Retailing, Web applications, Mechanical engineering, Electrical test equipment, Sensors



SmartCart Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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