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Founded Year



Acquired - II | Acquired

Total Raised




About Smaato

Smaato is a global real-time advertising platform for mobile publishers and app developers. Smaato's SPX is a global, intelligent and free to use self-service platform & ad server that brings native, video and real-time advertising to mobile app developers and publishers. On July 14th, 2021, Smaato was acquired by Verve. Terms of the transaction were not disclosed.

Headquarters Location

240 Stockton St 10th Floor

San Francisco, California, 94108,

United States


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Expert Collections containing Smaato

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Smaato is included in 3 Expert Collections, including Ad Tech.


Ad Tech

3,703 items


Targeted Marketing Tech

206 items


Retail Media Networks

179 items

Tech companies helping retailers build and operate retail media networks.

Latest Smaato News

With Rising Internet Penetration, The Internet Advertising Market Size Is Expected To Grow At A 19% Annual Rate As Per The Business Research Company's Internet Advertising Global Market Report 2022

Dec 15, 2022

The global internet advertising market size is expected to grow from $ 368.08 billion in 2021 to $ 448.03 billion in 2022 at a compound annual growth rate (CAGR) of 21.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The internet advertising market share is expected to reach $ 915.15 billion in 2026 at a CAGR of 19.5%. Technological advancements have emerged as the key trend gaining popularity in the internet advertising market. Major companies operating in the internet advertising sector are focused on introducing new technologies to maximize productivity and sustain their market position. For instance, in February 2022, Google Ads, an online advertising platform developed by Google, introduced the new Search Ads 360. Through this newly developed platform, more data will be managed and processed than ever. This will create new enterprise innovations that will centralize and scale user work. Secondly, it will provide immediate management support for most new Google Ads features, such as performance max and discovery campaigns. Major players in the internet advertising market are Alibaba Group Holdings Ltd, Google LLC, Baidu Inc., Microsoft corporation, Amazon Web Services Inc, Facebook Inc, Twitter Inc, Verizon Communication Inc, Hulu LLC, International Business Machines Corporation (IBM), Linkedin, eBay Inc., Yahoo Inc., InMobi, Smaato Inc, Epom Ltd., Mobvista Co. Ltd., and Mintegral. The global internet advertising market analysis is segmented by ad format type into search engine advertising or search engine marketing, display advertising, mobile advertising, social media advertising, video advertising, online classifieds ads, other ad formats; by platform type into mobile, desktop and laptop, other platforms; by pricing model type into cost per thousand (CPT), performance based advertising, hybrid, other pricing models; by enterprise size into large enterprises, small and medium-sized enterprises; by industry into automotive, healthcare, media and entertainment, BFSI, education, retail and consumer goods, transport and tourism, IT and telecom, other industries. North America was the largest region in the internet advertising market in 2021. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the internet advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa. Internet Advertising Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026 is one of a series of new reports from The Business Research Company that provide internet advertising market forecast size and growth, internet advertising market segments, internet advertising market trends, drivers and restraints, leading competitors’ revenues, profiles and market shares in its competitive landscape section for over 3,000 industry reports, covering more than 2,500 market segments and 60 geographies. The report also gives in-depth analysis of the impact of COVID-19 on the market. The reports draw on 1,500,000 datasets, extensive secondary research, and exclusive insights from interviews with industry leaders. Not the market you are looking for? Check out some similar market intelligence reports:

Smaato Frequently Asked Questions (FAQ)

  • When was Smaato founded?

    Smaato was founded in 2005.

  • Where is Smaato's headquarters?

    Smaato's headquarters is located at 240 Stockton St, San Francisco.

  • What is Smaato's latest funding round?

    Smaato's latest funding round is Acquired - II.

  • How much did Smaato raise?

    Smaato raised a total of $37.63M.

  • Who are the investors of Smaato?

    Investors of Smaato include Verve, Paycheck Protection Program, Spearhead IMC, Aeris Capital, EDBI and 7 more.

  • Who are Smaato's competitors?

    Competitors of Smaato include Amobee , DanAds, Kevel, Celtra, CitrusAd and 14 more.

Compare Smaato to Competitors

Choozle Logo

Choozle provides a digital advertising software platform that leverages detailed consumer data to power programmatic advertising campaigns across display, video, mobile, audio, connected tv, digital out-of-home, and other mediums – all from a single, intuitive interface. Choozle combines the sophistication of multiple digital advertising tools, a demand-side platform, a data management platform, and smart tag management into a single platform.

Epom Logo

Epom is a SaaS solution that serves, tracks, customizes ads, and provides ad management solutions. Epom Ad Server offers two distinctive products for publishers, ad networks, and ad agencies; White Label Ad Server and White Label DSP. The company was founded in 2011 and is based in Roseau, Dominica.

OpenX Software Logo
OpenX Software

OpenX is a global provider in digital and mobile advertising technology. OpenX's vision is to unleash the full economic potential of digital media companies. OpenX products, including OpenX Enterprise, OpenX Market, OpenX Lift and JumpTime provide a unique Software-as-a-Service platform by combining ad serving, an ad exchange, a Supply Side Platform and content valuation.


AdButler provides ad serving tools that manage, serve and track any type of ad. The company offers solutions such as display ad servers, self-serve marketplace, supply-side programmatic, native ad servers, video ad servers, and more. AdButler’s products power ad serving for websites, apps, marketplaces, retailers, email newsletters, connected TV, and digital out of the home. The company was founded in 1998 and is based in Victoria, British Columbia.


Equativ, formerly Smart AdServer, develops and markets premium ad serving solutions for media agencies and publishers to manage display campaigns on the web, mobile, and iPad/tablets. The company was founded in 2001 and is based in Paris, France.

Kevel Logo

Kevel is focused on building an ad server that is easy to use and developer-friendly. Kevel can be used by vertical by ad networks and small and large publishers.

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