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Founded Year



Corporate Minority | Alive

Total Raised


About Slogan

Slogan helps emerging growth companies and startups to hire high-potential new graduates and mid-career candidates. It operates Goodfind, a web service that provides free seminars and lectures for students, and FastGrow, an entrepreneurship community.

Slogan Headquarter Location

Daiichihoki Building 3F 2-chōme-11-17 Minamiaoyama, Minato City

Tokyo, 107-0062,


+81 03-6434-5220

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Expert Collections containing Slogan

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Slogan is included in 1 Expert Collection, including HR Tech.


HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

Latest Slogan News

Inside General Electric’s New Slogan, ‘Building a World That Works’

Sep 15, 2020

CMO Linda Boff on the brand's latest marketing move highlighting its range of services GE is launching the slogan by turning over its social feeds to workers for 24 hours.General Electric 2 hours ago Founded in 1892 with a line of incandescent electric lamps for the new era of energy, General Electric has gone through countless transformations as the technological and industrial needs of Americans have changed over the last 128 years. While it doesn’t look much like the company that Thomas Edison created, it’s still powering fundamental parts of life not just in the United States, but all around the world. In a campaign that debuted over the weekend, General Electric unveiled a new tagline that better reflects the activities that the conglomerate’s employees carry out globally, 24 hours per day: “Building a world that works.” “We, today, are a company made up of four very large industrial businesses: aviation, renewable energy, gas power and healthcare,” said GE CMO Linda Boff . “So this idea of ‘building a world that works’ is so resonant.” Beginning in 1979, GE built its marketing around a singular purpose line: “We bring good things to life.” That slogan carried the company through the two-decades-long tenure of the late Jack Welch, the chief executive who defined GE for the modern era . Jeff Immelt took over as CEO in 2001, aiming to reinvest in research and development, leading the company to adopt a new slogan to fit the new strategy: “Imagination at work.” After nearly two decades, and with new leadership again at the helm ( Lawrence Culp was hired in 2018 as the first GE CEO from outside the company), GE is releasing a tagline that aims to encompass the purpose and reach of its businesses—and people—that carry out its many behind-the-scenes industrial roles. A new 60-second spot introducing the slogan aired for the first time during the U.S. Open women’s tennis championships this weekend, and the brand took out a full-page ad in Sunday’s New York Times. Originally planned to debut at the 2020 Olympics, Covid-19 delayed the launch by a couple months. But Boff said the spirit of the campaign remained largely unchanged—in fact, honoring the people who keep the world working became an even more prescient message in light of the pandemic. The brand is also launching a 24-hour social media activation, created by VaynerMedia, to give viewers a closer look at the work that GE does—from testing jet engines in California to creating more efficient digital solutions for manufacturing plants in Saudi Arabia and servicing wind turbines in Kenya. Beginning at 11 a.m. E.T. today, the brand’s social media accounts will stream 24 hours of on-the-ground footage at 24 different locations worldwide, created by employees at each of those locations. “Each story is the employee bringing to life what it is they do,” Boff said. “So they’re both your tour guide and your content creator.” The idea for the social activation was born out of a conversation about the vital nature of GE’s work, said Boff. The services that the company provides—healthcare, aviation, energy—are necessary to keep things running night and day. Boff wanted to show the world “24 hours of GE,” but from the perspective of those doing the work. “It comes back to that Edisonian idea of, ‘What does the world need? '” said Boff, referring to Edison’s oft-quoted strategy of inventing to fill everyday needs. “To be able to put our people front and center—that’s a goosebump moment for me.”

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Slogan Rank

  • When was Slogan founded?

    Slogan was founded in 2005.

  • Where is Slogan's headquarters?

    Slogan's headquarters is located at Daiichihoki Building 3F, Tokyo.

  • What is Slogan's latest funding round?

    Slogan's latest funding round is Corporate Minority.

  • How much did Slogan raise?

    Slogan raised a total of $3.09M.

  • Who are the investors of Slogan?

    Investors of Slogan include Mitsubishi Estate, gooddays holdings, Dream Incubator, XTech Ventures, RCF and 3 more.

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