Stage

Unattributed | Alive

Total Raised

$96.29M

Last Raised

$6.17M | 1 yr ago

About Skyword

Skyword's platform allow brands to produce marketing content at scale. Skyword providrd access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients' content marketing programs to new levels of creative excellence.

Skyword Headquarter Location

38 Chauncy Street

Boston, Massachusetts, 02111,

United States

855-759-9673

ESPs containing Skyword

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Marketing

Content & campaign management providers offer tools to help marketing teams plan, execute, and manage marketing content across channels.

Skyword named as Highflier among 5 other companies, including Hootsuite, NewsCred, and Contently.

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Skyword's Products & Differentiation

See Skyword's products and how their products differentiate from alternatives and competitors

  • Skyword360 Platform Subscription

    Access to Skyword360, Skyword's CMP which includes the ability to build a content strategy, manage a holistic marketing calendar, recruit and manage content creators, create content, manage deadlines, secure feedback and approvals on each asset, optimize content for search, ensure contributors are meeting content requirements, publish approved content, and track how content is performing. Skyword will provide customers with a dedicated account manager and access to the Skyword Support Desk.

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    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

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Expert Collections containing Skyword

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Skyword is included in 2 Expert Collections, including ad tech.

a

ad tech

3,639 items

T

Targeted Marketing Tech

318 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Skyword Patents

Skyword has filed 10 patents.

The 3 most popular patent topics include:

  • Email
  • Google services
  • Promotion and marketing communications
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/18/2019

12/28/2021

Promotion and marketing communications, Email, Social networking services, Google services, Spamming

Grant

Application Date

10/18/2019

Grant Date

12/28/2021

Title

Related Topics

Promotion and marketing communications, Email, Social networking services, Google services, Spamming

Status

Grant

Latest Skyword News

4 Things Every Content Marketing Team Needs (Surprise! They’re Not Tools)

Feb 15, 2022

Updated February 15, 2022 It’s tempting to think technology can solve all our content marketing woes. And tech does play a role in making content marketers more productive and successful. Too often, though, content leaders overlook underlying operational issues that technology alone can’t solve. Focus on these four must-have systems, processes, and resources to get your content marketing engine working at top efficiency. 1. An editorial resource center Think of your editorial resource center as a spot to document your so-called “Why?” Why do you create content? What are your goals? How do you operate in a way that’s disciplined and scalable? The act of writing these things solidifies your vision and unites your team under a single purpose. And by making those documents easily accessible , you enable everyone involved in content to execute on that purpose with clarity. Your content marketing strategy Successful content marketers are more likely to have a documented strategy, according to years of research from the Content Marketing Institute. Your content marketing strategy document clearly explains key concepts such as audience, personas, buyer journey, and  content goals . You may not refer to it daily or even weekly, but it’s there for team members to refer to when they need to refresh core concepts. It’s also a great onboarding resource for new hires. (Find good advice about how to document your strategy  here .) A content planning framework A content framework is a cheat sheet for understanding which projects you should greenlight. Back in 2016, Autodesk’s Dusty DiMercurio explained that his team uses the organizing mantra of head, heart, and hands for their content framework: Heart encompasses inspiring stories from customers. Hands refers to content with a more practical bent. Summarizing your content portfolio succinctly is particularly valuable when enlisting thought leaders and subject-matter experts to contribute to your content program. A creative brief template For some organizations, this template is supplied by their content development platform. But in most cases,  creative briefs  are homegrown documents created to outline the topical focus of the content piece and provide creators with pertinent details on its intended voice, style, format, and distribution channels. An informative brief should include summary information about your company’s (or your client’s) mission, target audience, content purpose/goals, primary topic, keywords, and deadline. (I know I said this article isn’t about tools, but this one’s too valuable not to share it here: I’m a big fan of Frase , a content creation tool that helps you optimize content as you write. The Frase toolkit includes an excellent creative brief-building template.) An editorial guide Which style guide should your writers rely on: AP, Chicago Manual of Style, or a custom one? What  tone of voice  and personality should your content emulate? An editorial guide helps writers understand the audience they’re writing for, special language considerations, and even preferred formatting and  visuals . An easy-to-find home Finally, make sure all your  content team resources  reside in a single, easy-to-access place – or even better, indexed clearly on an intranet or collaboration platform your team uses regularly. For example, at Cleveland Clinic, all these resources are gathered into a microsite called  OnBrand . More than a brand style guide or press kit, OnBrand offers a wealth of information for both internal and external content creators – something that’s critical for an organization that publishes thousands of articles, videos, and guides about health topics. The site offers an overview of Cleveland Clinic’s history and mission, its pride points, digital assets, and detailed guides about design, writing, printing, and formatting for web and mobile. HANDPICKED RELATED CONTENT: 2. A well-defined content ideation and review cycle High-performing content teams always seem to have an abundance of valuable content ideas at the ready. It’s an enviable goal for all content marketers, but it doesn’t happen magically. It takes a sound process and ongoing optimization effort to pull off consistently. Rachel Haberman knows a thing or two about content ideation. As the content marketing manager for Skyword for nearly two years, Rachel took a process-oriented approach to getting content from ideation to publication. (She’s now senior manager of content marketing at Ivanti.) Following a process, Rachel says, ensures that your team has a steady flow of ideas informed by your audience insights and inspired by your business needs. Here’s the one she recommends: Identify collaborators. Figure out who inside your company has a direct connection to your customers and products and get their buy-in to participate in the process. Define tempo. Decide how to solicit and gather ideas from key stakeholders regularly. Rachel recommends a cadence of one-on-one calls to source new ideas. Winnow the list. Based on these calls/meetings, you’ll have a long list of inchoate topics. Narrowing that list involves appraising the potential value of each idea by asking questions such as: Is it a topic our audience cares about? What business initiatives does it support? Which actions will it drive? Refine ideas with your editorial team. Take your focused list and put it in front of the editorial team. These expert storytellers should wrestle with it, ensuring that the  best ideas rise to the surface . Document your ideas in a creative brief. The creative brief development process fleshes out your ideas and provides the direction your content creators need to turn the ideas into impactful, shareable assets. Though the content ideation and  review cycle  will depend on the specifics of your company’s program, including your publishing frequency, you must define one. “It sounds very basic, but having that discipline in place kept me sane and let us produce high quality at volume,” Rachel says. When should you apply the insights you receive from them? The answers, of course, depend on your company goals, your publishing tempo, and your available resources. Set a review and action schedule Rachel says she aims to look at higher-level metrics, such as traffic and lead flow, every month. In addition, she consults the “in-the-weeds” data from  Google Analytics  at least weekly. When Amanda Todorovich won Content Marketer of the Year for her work at Cleveland Clinic, she told CMI that her team even looks at some of  their metrics daily to make sure important trends and opportunities don’t pass them by. “If something is trending and we need to react to it quickly, or if something has a lot of comments that might drive a follow-up story, we’re on it,” she said. No matter what cadence you establish for monitoring your content’s performance, you need to determine when to act on new insights immediately and when it’s OK to wait and see if the data indicate an ongoing trend or just a one-off anomaly. This often comes down to preference, team agility, and available team resources. Enterprise marketers might do well to adopt a formal process of analyzing and reviewing metrics data on a set schedule (e.g., during a monthly team meeting or timed to coincide with their organization’s quarterly performance reviews). Smaller or more agile teams might tweak certain content components (think headlines, keywords, or distribution channels) on a rolling basis to see how those shifts might move the needle. Don’t forget to test One technique all marketers should incorporate in their performance management process is the ability to conduct A/B tests, which can help home in on how specific variables might affect your audience’s engagement habits. This one can be a bit challenging to manage without investing in tools. But it can be done manually on a small scale. Simply adjust one component of your content at a time (say, the format of your subject lines or the placement of your  calls to action ) and track whether it makes a noticeable impact on your  key performance indicators  (KPIs). HANDPICKED RELATED CONTENT: How can content leaders make it happen? Here are some suggestions: Schedule inspiring gatherings Your team likely gets together regularly to solve specific business problems and source new ideas. But consider meeting less about the here and now and more about vision. In a  Medium  article, Nathan Waterhouse, an innovation consultant who works with famed design firm IDEO, says scheduling the meeting well in advance is critical, as the idea is to ease your team’s stress by not forcing them to drop what they’re doing at a moment’s notice. And be sure your plans allow for flexible “detours.” “If you’re just following a scripted agenda you’ll not be responding to tensions or opportunities that arise in the moment,” Nathan explains. He suggests creating a “ parking lot ” for questions and ideas. Then, address the questions and ideas at the end of each day. Support clarity breaks Sometimes even small changes can generate big gains. Leaders at PixelSpoke, a marketing and design firm, wanted to help their employees be more creative, so they adopted a practice called the “ clarity break .” It’s modeled on Google’s 20% ethos but scaled to work for smaller companies. Encourage vacations Years ago, I worked for a company where the boss prized hard work and never took vacations. That made the rest of us feel awkward about asking for time off. Yet we all know that sustained overwork leads to poor quality ideas. Content managers should lead by example by taking time to recharge. And if you notice that team members aren’t using vacations, encourage them to do so. Taking regular time off to recharge should be as important as delivering on metrics. Beyond content technology Technology plays an essential role in the efficiency and performance of content marketing initiatives. But these tools don’t do the job alone. They work best when balanced by human insights, well-designed processes, and a commitment to content marketing team members. HANDPICKED RELATED CONTENT: Want to learn how to balance, manage, and scale great content experiences across all your essential platforms and channels? Join us at ContentTECH Summit this March in San Diego. Browse the schedule  or  register today . Use the code BLOG100 to save $100. All tools are suggested by the author. Feel free to include additional tools in the comments (from your company or ones that you have used). This article originally appeared in CCO magazine . Cover image by Joseph Kalinowski/Content Marketing Institute Author: Clare McDermott Clare McDermott is the founder of Ravn Research , a research consultancy that helps brands produce original research and C-level content. Connect with her on LinkedIn . Follow her on Twitter clare_mcd .

Skyword Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Skyword Rank

  • Where is Skyword's headquarters?

    Skyword's headquarters is located at 38 Chauncy Street, Boston.

  • What is Skyword's latest funding round?

    Skyword's latest funding round is Unattributed.

  • How much did Skyword raise?

    Skyword raised a total of $96.29M.

  • Who are the investors of Skyword?

    Investors of Skyword include Paycheck Protection Program, Cambridge Trust, Cox Media Group, Rho Acceleration, Multiplier Capital and 9 more.

  • Who are Skyword's competitors?

    Competitors of Skyword include Contently and 3 more.

  • What products does Skyword offer?

    Skyword's products include Skyword360 Platform Subscription and 4 more.

  • Who are Skyword's customers?

    Customers of Skyword include Colgate: Hills Science and Colgate: Tom's of Maine.

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