Skylark Travel raises $4M to build its high-touch platform for luxury travelers
Nov 15, 2019
New York-based Skylark Travel has raised $4 million in seedround financing led by 25Madison, an organization that identifies andaccelerates early stage startups. The round also includes investments from additionalfirms including Ovation Travel Group, BCD Travel, Bessemer Venture Partners,Vectr Ventures and Clarim Holdings. Launched in 2017, Skylark Travel is a hybrid agency that combineson-demand, personalized service from agents with a DIY search and booking platform.It is focused on serving luxury travelers in the 35- to 55-year age range whoare comfortable using technology to do some travel planning on their own butwho also want help from skilled agents as necessary. The company says about 80% of its customers make a buyingdecision using the self-service features, but all customers interact withagents at some point, for example to arrange dinners or activities. "The Skylark vision is not just about enabling a betterbooking experience. It is about creating exceptional vacations through betterpricing and amenities for hotel and airfare, and a unique combination of unrivaledservice and high-tech trip-planning tools,” says founder and CEO Paul Tumpowsky. The Phocuswright Conference is for three days - here's your daily bulletin for the other 362! Subscribe to the PhocusWire newsletter below
Skylark Travel has private contracts with airlines includingAmerican, Delta, United, British Airways and Emirates that allow it to offerits clients savings on business class airfare. It also works with about 1,500luxury hotels and resorts around the world. "We've been deeply involved with the travel industrythe past three decades,” says Kirk Posmantur, co-founder of 25Madison. "We believe that Skylark will become the global trustedsource for aspirational and high-net-worth travelers seeking extraordinarybenefits and services at four- and five-star hotels and resorts around theworld. Add in our strategic air partners and you have a truly unique one-stopshop." Tumpowsky says the company has seen eight times growth inthe past two years, and its average customer uses the platform for 1.9 trips annually,which he says is much higher than the industry average. Skylark will use the new funding for product development andmarketing.