Search company, investor...
Search
Aaptiv company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

aaptiv.com

Founded Year

2016

Stage

Acquired | Acquired

Total Raised

$61.52M

About Aaptiv

Aaptiv is an audio-based fitness app that provides members with the highly motivating experience of a studio class right from their phone for a fraction of the cost. By strategically synchronizing the voice of an elite trainer and beat of a song with the pace of the workout, members are able to press play on a workout that transports them to a studio experience whenever they are, wherever they want. Aaptiv offers classes in running, cycling, Elliptical, yoga, and strength training, in addition to a full 5k and 10k training program.On October 13th, 2021, Aaptiv was acquired by PEAR Sports. Terms of the transaction were not disclosed.

Aaptiv Headquarters Location

One World Trade Suite 49A

New York, New York, 10007,

United States

877-290-2815

ESPs containing Aaptiv

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Healthcare / Healthcare Payers Tech

These companies are focused on more benefits to support their members’ wellness journey. Whether it be fitness rewards programs, personalized nutrition management options, or virtual health coaches, members are seeking out these benefits as part of their plans from payers.

Aaptiv named as Leader among 7 other companies, including BurnAlong, Enara, and Fitprime.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing Aaptiv

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Aaptiv in 4 CB Insights research briefs, most recently on Dec 14, 2021.

Expert Collections containing Aaptiv

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Aaptiv is included in 3 Expert Collections, including Fitness Tech.

F

Fitness Tech

1,329 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

W

Wellness Tech

1,339 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

H

Health Plans & Benefits Management

220 items

Aaptiv Patents

Aaptiv has filed 1 patent.

The 3 most popular patent topics include:

  • Aerobic exercise
  • Class action lawsuits
  • Ethology
patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/8/2019

Physical exercise, Class action lawsuits, Exercise physiology, Ethology, Aerobic exercise

Application

Application Date

11/8/2019

Grant Date

Title

Related Topics

Physical exercise, Class action lawsuits, Exercise physiology, Ethology, Aerobic exercise

Status

Application

Latest Aaptiv News

How to build a music career in fitness

Sep 21, 2022

How to build a music career in fitness Ever wonder who is in charge of the pump-up music in the background of workout videos? These three representatives from The Beachbody Company, CITYROW, and Aaptiv Division at PEAR Sports talk about their music careers in the fitness industry. Embarking on a Music Career in Fitness Feed.fm interviewed representatives from three of our digital fitness partners–The Beachbody Company, CITYROW, and Aaptiv Division at PEAR Sports–to understand “Who’s in charge of music?” These workout music decision-makers have diverse expertise, both music and non-music job responsibilities, and creative sensibilities resulting from unique experiences in music, career trajectories, and connections to fitness and health. As these vets can attest, there’s no one path to embarking on a music career at a fitness company. The common threads? Proactive adaptability; commitment to keeping trainers and users happy and engaged; high-quality, competitive product; and top-tier music curation, licensing, and tech. What if your digital fitness company doesn’t have someone in charge of music? No problem. There are many paths to a music career in fitness, and people with a variety of responsibilities have successfully built music strategy and oversight into their jobs. Jaclyn Alterwein THE BEACHBODY COMPANY Jaclyn joined MYXfitness two years ago, in a music curation role. Her tenure has directly overlapped the pandemic era’s digital fitness gold rush, with the company being acquired by Beachbody. In the midst of this change, Jaclyn has kept her focus steadily on the needs of her company’s trainers. She recently contributed to the launch of Beachbody’s live and on-demand  BODi (BOD Interactive) . Jaclyn started her career as a professional dancer and choreographer, for which “your music is your best friend.” This included six years as a Knicks City Dancer (KCD) and behind-the-scenes work with event production companies and artists including Sheryl Crow, Flo Rida, and Cheap Trick. After returning to fitness as a dance and strength training instructor, she fell in love with indoor cycling. Jaclyn cites her cycling instructor experience with honing her curation skills, during which time she became renowned for her playlists. While the specific tools used to manage music have become increasingly sophisticated–as KCD Captain she recounts constructing performance playlists on cassette tapes–she shared it all comes down to feeling. “My job has always been expressing how music makes you feel, and getting the audience to feel the same way.” In addition to overseeing Beachbody’s music library, Jaclyn’s job is tech intensive, from her formative on-the-job training with MYXfitness to ensuring an optimal music experience across the vast quantity and variety of BODi’s workouts. Lauren Burbank CITYROW In 2016, Lauren joined  CITYROW  part-time as an instructor. Two years later, she pioneered a production coordinator role while also balancing the roles of instructing and customer service, “putting it all together.” Eventually, Lauren told the company’s Co-Founder & Chief Brand Officer that there was an opportunity for fitness production and content to be a full-time role, resulting in her current position. As with her own trajectory, Lauren described CITYROW’s growth as very organic. “Being in a startup environment, it’s scrappy, you have to be really smart about where your time is spent, while keeping your ear to the ground on what tech solutions are available.” The company realized early on that they did not have the infrastructure to handle music licensing or app integration, and Feed.fm’s turnkey solution was ideal. “The stations that we have picked for classes like HIIT style workouts are updated every month by the Feed.fm curation team. That’s a huge benefit of having them as our partners: it’s wonderful to take some of the work out for our instructors, for our team.”  Handing-off the music integration and curation to Feed.fm allows Lauren to focus on production, engagement and conversion, and managing CITYROW’s instructors and production teams. Stephania (Teff) Martinez PEAR Sports Teff joined  Aaptiv  in early-2021. Her music career began in audio engineering with a background in live sound, broadcast, production, and post-production. When she learned about the company’s Content Director position, she felt compelled to apply as it encompassed everything she loves about content creation while allowing her to improve the lives of people through fitness and wellness. Teff earned her Music Engineering & Technology degree from the University of Miami and honed her craft as a recording studio engineer. Her 3-year tenure with ESPN–which included working with the creative teams to curate music for shows–is where Teff “fully understood the power of choosing the right music for specific types of content and the licensing process that happens behind the scenes.” She next joined Chewy, building their audio department from scratch while reshaping their sonic branding. Even for someone with Teff’s expertise, Feed.fm has made the major label licensing process “a lot easier by not only offering music that is current and fresh, but also allowing us to expand our in-app offerings, creating an even better experience for the users.” Similar to Jaclyn of Beachbody, Teff works closely with us to identify popular songs that pair most successfully with Aaptiv’s workouts. “The flexibility that Feed.fm’s music API brings to the table is also a huge selling point…our stations can be quickly changed and customized to reflect holidays and special occasions, making things more interesting for the user while never sacrificing the quality of the music.” We know the unique pressures of Q4 will soon vie for your attention, but it’s no time to fall behind on your music strategy. As you refine your New Year’s acquisition campaign, considering the needs of your content team and strengthening your music strategy is critical to ensuring you actually retain those valuable customers throughout Q1 and beyond. “Music is a moat for fitness, both digital and in-studio. Like an all-star instructor, good music will continue to pack classes and boost subscribers” – Anthony Vennare, Fitt Insider Keep building that moat. It’s proven to directly drive your retention in the New Year. Time to bring in reinforcements?

Aaptiv Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Aaptiv Rank

  • When was Aaptiv founded?

    Aaptiv was founded in 2016.

  • Where is Aaptiv's headquarters?

    Aaptiv's headquarters is located at One World Trade, New York.

  • What is Aaptiv's latest funding round?

    Aaptiv's latest funding round is Acquired.

  • How much did Aaptiv raise?

    Aaptiv raised a total of $61.52M.

  • Who are the investors of Aaptiv?

    Investors of Aaptiv include PEAR Sports, Bose Ventures, Insight Partners, Warner Music Group, Millennium Technology Value Partners and 11 more.

  • Who are Aaptiv's competitors?

    Competitors of Aaptiv include ClassPass and 8 more.

You May Also Like

Sworkit Logo
Sworkit

Sworkit offers personalized workouts for exercise and fitness on mobile phones. Nexercise is an iOS and Android app that helps users lose weight and stay in shape.

MyFitnessPal Logo
MyFitnessPal

MyFitnessPal offers a free platform for achieving and maintaining health goals with a database of more than 3 million foods and hundreds of exercises, top fitness technology partners and community insights. To date, the company has been used by more than 40 million people.

S
STUDIO

STUDIO is the developer of a mobile fitness app that makes audio-based group running classes available live and on-demand to anyone with access to a treadmill.

Freeletics Logo
Freeletics

Freeletics provides individual training plans through its website and mobile app. Freeletics offers users high intensity workouts (bodyweight, gym, or running) that adapt to each user.

Fitbod Logo
Fitbod

Fitbod is a mobile app, giving custom-fit strength workouts uniquely designed to the user's environment, experience, and goals. When the user goes to the gym, Fitbod guides them through exercise, sets, reps, and weight. Fitbod's technology understands the user's strength-training ability, studies their past workouts, and adapts to their available gym equipment.

Jefit Logo
Jefit

Jefit is a personal training app for gym goers and all levels of exercisers. Users can create personalized workout programs, track their workouts, and analyze their workout data.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.