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SkyAlert has developed a mobile app that alerts users in advance of natural disasters.

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Latest SkyAlert News

Millions in Mexico turn to quake early warning app

Oct 20, 2017

Since two massive earthquakes hit Mexico in September, claiming more than 460 lives, an early warning start-up called SkyAlert has doubled its users to 5.8 million, making it one of the country's most downloaded apps. SkyAlert has also found a market selling alarms to small businesses in the capital, said its co-founder and director Alvaro Velasco. And it is looking to expand to Latin America, mainly Colombia, Peru and Chile, which lack an official alerting system despite frequent quakes in those countries. Scroll down for video  Since two massive earthquakes hit Mexico in September, claiming more than 460 lives, an early warning start-up called SkyAlert has doubled its users to 5.8 million. MEXICO'S TWO QUAKES  Two powerful tremors last month killed more than 400 people and caused damages of up to $8billion. A magnitude 7.1 temblor started at around 1:15PM — cracking highways, collapsing buildings, and, so far, killing more than 50 people. It was about 650 kilometers from the epicenter of the 8.1-magnitude earthquake that hit September 8  Both earthquakes seem to be a result of the rupture of fault lines within the North American tectonic plate  Velasco said that he and SkyAlert co-founder Alejandro Cantú are talking to investors from Mexico and elsewhere about raising 100 million pesos ($5.35 million) in capitalization in 2018. He said the surge in users after the most recent deadly quake in Mexico City had heightened the interest of existing investors including U.S.-based American Messaging and attracted interest from two Mexico-based private equity funds. American Messaging did not respond to requests to comment on any potential new investment. Velasco said SkyAlert was in talks with those funds and existing investors to inject around 20 million pesos (1.05 million dollars) into SkyAlert. Still, finding a sustainable business model for the quake monitoring app has been a challenge partly because recent regulation in Mexico City has limited SkyAlert's ability to access funds through public financing. Shomit Ghose at Onset Ventures, a U.S. private equity company with experience in software start-ups, said quake apps have struggled to get adequate financing because of the lack of a clear path to profits. RELATED ARTICLES Share 'If the business model is B2B where the earthquake early-warning is sent to companies, or railways, or hospitals, or high-buildings then perhaps a strong B2B case can be made for start-up investment,' Ghose said. HOW SKYALERT WORKS  Launched in 2013, the app warns smartphone users of impending earthquakes, much like Japan’s nationwide system, but with a mobile app similar to ShakeAlert. Within two seconds of a quake hitting, SkyAlert’s sensors send a broadband signal to phones, triggering a loud sound with a voice that repeats “seismic alert” and a message telling how strong the quake is. The firm says the risk of failure for SkyAlert is very small as the signal uses speedy data networks instead of phone lines. Within two seconds of a quake hitting, SkyAlert’s sensors send a broadband signal to phones, triggering a loud sound with a voice that repeats “seismic alert” and a message telling how strong the quake is. SkyAlert's predicament echoes that of companies seeking funding to develop earthquake alert apps in the United States. Seismic activity is hard to monetize without government support. It competes with its former partner, Mexico's official alerting system run by government-funded non profit CIRES, which was created after an earthquake in 1985 killed thousands in the country. One of the world's few widely deployed seismic alarms, CIRES runs a network of sirens positioned around Mexico City that warn of a coming quake. SkyAlert mainly warns people through a mobile app. Both sell quake warning systems, but a 2016 regulatory reform requires public buildings in Mexico City to purchase alarm systems from CIRES, limiting SkyAlert's public financing. SkyAlert initially replicated CIRES' alerts, but in 2015 it decided to deploy its own detection sensors to increase coverage with greater accuracy, Velasco said. An employee (not pictured) tests the sound of an a SkyAlert earthquake alarm at the SkyAlert headquarters in Mexico City, Mexico October 9, 2017. The screen reads "Strong Quake". 'After a few false alerts from CIRES that affected SkyAlert's credibility, we decided to invest in our own technology,' he said. SkyAlert also is exploring ways to monetize its free app. Currently, it sells a 'premium' version for $4 a year that allows users to personalize alerts. However, Mexico has an average per capita income of $8,200, and the company said only around 4 percent of users pay for it. Velasco said SkyAlert's revenue is split fairly evenly between those fees and income from selling to businesses. The newest version of the app allows for paid advertising, but ads would not be visible during a seismic alert. FILE PHOTO: A local SkyAlert earthquake alarm is seen at the SkyAlert headquarters in Mexico City, Mexico October 9, 2017. SkyAlert, founded in 2011, has few peers, but one similar service in Japan is called YureKuru Call, which relies on government seismic data. YureKuru has received some government funding on an ad-hoc basis, but like SkyAlert is mostly funded by fees, said Rina Suzuki, an official at RC Solution Co., the Tokyo-based firm that developed YureKuru. Detection technologies are evolving and they are all perfectible, Jennifer Strauss, external relations officer at the Berkeley Seismology Lab told Reuters. 'In the end, what matters is how effective they are at alerting people to save lives,' said Strauss. Share or comment on this article Femail Today Daddy's boy! Chris Pratt carries his son Jack as they go to dinner together in LA...after ex Anna Faris went public with new beau Michael Barrett Red hot Olivia Culpo shows off her beach body as she poses for wet and wild bikini photoshoot in Miami The 25-year-old wore a red two piece Date night! Chrissy Teigen stuns in a nude midi as she supports hubby John Legend at opening night of Turn Me Loose in LA Looked sensational 'NOT f***ing around': Julia Louis-Dreyfus shares humorous photo after chemotherapy treatment to fight breast cancer Keeping her humor  Human Ken Doll and Barbie! 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Lara Trump shares adorable clip of baby Luke kicking back in Top Gun-inspired onesie, after posting snap of  Eric giving her a kiss Blue crush! Ivanka Trump dons figure-hugging velvet turtleneck, sharp gray pencil skirt and very minimal makeup as she steps out of D.C. home Eva Herzigova looks sensational in lacy black dress with revealing sheer panels as she's joined by glamorous Sai Bennett at star-studded Veuve Clicquot bash SEBASTIAN SHAKESPEARE: Pippa's new fitness fad: Hanging from straps attached to the ceiling inside her $22million Chelsea townhouse Giddy Elle Fanning shares a laugh with co-star Jude Law on the new of their new Woody Allen film... after director weighed in on Harvey Weinstein scandal She's blossoming! 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Ruby Rose and Rebel Wilson get set to head to Sydney for the Australian premiere of new film Pitch Perfect 3 Australian stars Australian actress Rose Byrne named Hollywood's most profitable actor... while Wolverine star Hugh Jackman named one of the least 'I am thinking about you all the time': Miley Cyrus moves Las Vegas shooting victim to tears as she wishes survivor speedy recovery in touching video What Aniston, Heidi Montag and Jennifer Grey have in common: Scientists reveal surgery that will make you more attractive and successful Benedict Cumberbatch channels his inner Liam Gallagher in Britpop-style anorak as he ditches trademark suits at London fundraiser 'We knew our boss was a philandering bully, not a sex predator': Weinstein staff pen open letter and reveal Harvey broke down in tears after expose This monarch's got muscle! 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Savannah Guthrie looks VERY different in hilarious throwback picture from her high school days - when she rocked a long, very frizzy, 'do 'It's the date both of us found out we'd got our roles': Sophie Turner reveals meaning behind her matching tattoo with Game Of Thrones co-star Maisie Williams 'I was a bit boy-crazy!' Kate Hudson talks about her 'uncool' teen years as she oozes Old Hollywood glamour in scintillating new magazine shoot That'll get his attention! Larsa Pippen suffers unfortunate nip slip during date night with husband Scottie... as they 'halt $120million divorce'  Joanna Krupa cuddles pooch in peach dress as she celebrates animal rescue bill... and reveals she was warned about Harvey Weinstein a decade ago Doting dad Ronnie Wood, 70, cuddles baby daughter Alice, one, in adoring display while rocking VERY youthful neon ensemble in Paris He's got twin toddlers Youthful Audrey Tautou, 41, cuts an elegant figure in a chic all black ensemble as she attends store opening in Japan Stunning Amélie actress Barack's passionate love letters to college girlfriend: Obama wrote about making love and 'breaking sweat' to girl who eventually wed Serbian boxer Shia LaBeouf appears in court in Georgia and takes plea deal in public drunkenness arrest - escaping jail time Star was arrested in summer Stand by me! 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As stars like Beyonce and Rihanna step out with chic half-up, half-down looks, a celebrity hairstylist reveals how YOU can try it at home  Nice to meet you! Jennifer Garner appears starstruck as she joins former Vice President Joe Biden at charity gala in NYC Hanging out with ex-VP 'He has a crush on her!' Fans go wild over Jeff Goldbum's 'flirty' antics as he compliments blushing TV host on her 'nude' nails Battle of the blondes! Sharon Stone, 59, and Melanie Griffith, 60, look ageless as they show off stunning figures at charity event in Beverly Hills 'Her well-being is the priority': Rose McGowan cancels film festival appearance in Kansas amid Harvey Weinstein sexual harassment scandal Don't rain on her parade! 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Nicole Kidman, 50, showcases her slender physique as husband Keith Urban can't keep his hands off her at CMT awards They love their PDAs 'I don't live with regrets': Luann de Lesseps admits she had 'blinders on' during short-lived marriage to Tom D'Agostino Told Wendy Williams  Bollywood actress Amy Jackson sets pulses racing with her enviably toned figure as she returns to modelling roots for sizzling lingerie campaign Phew girl! Zooey Deschanel looks hot under the collar as she takes baby Charlie for a hike in skimpy miniskirt on baking hot day in Los Angeles  Chelsea Handler quits critically panned talk show to become a 'more knowledgeable and engaged citizen' Will no longer make her Netflix talk show  'Heartbreaking': Teammates of Olympic gymnast McKayla Maroney who revealed she was molested by squad doctor voice their support Tatler magazine posts bizarre 'joke' tweet claiming Prince Harry and Meghan Markle are engaged - days after the loved-up couple 'had tea with Queen Elizabeth' Makeup-free Ashley Greene flaunts her natural beauty as she showcases her slender frame while stepping out in gym wear in West Hollywood Party in the S.U.V! Beaming Miley Cyrus packs her car full of balloons as she celebrates her friend's birthday She loves a party Ahoy there! Camila Cabello channels nautical glamour in London... as she puts acrimonious split from Fifth Harmony firmly behind her Hush puppy! Paris Hilton poses topless on Instagram...covered only by her beloved Pomeranian Marilyn Monroe Modelling her own jeans 'I saw it': Russell Crowe 'spat at' Azealia Banks during infamous Beverly Hills Hotel altercation in 2016, says Wu-Tang Clan member and eyewitness RZA   Doug, who? Newly-single Flip Or Flop star Christina El Moussa, 34, is all smiles as she steps out after splitting from 'cheating ex-beau' Spedding, 55 In the deep end! Naval officer makes Jeopardy history by winning show with just $1 after all three contestants incorrectly answer last question  Buffy the Vampire Slayer star Nicholas Brendon is arrested for domestic violence after 'violently yanking his girlfriend's hair' at hotel in Palm Springs Having their cake and eating it! Rapper Gucci Mane and Keyshia Ka'oir spent $75,000 on huge 10ft cake that they cut with a SWORD at their lavish $2m wedding 'It's not pretty... but I'll get there': Gerard Butler reflects on his multiple fractures one week after motorbike accident sent him somersaulting through the air Chrissy Teigen is subtly sexy in black lace slip dress and plunging plaid coat as she enjoys romantic dinner with husband John Legend in LA Vindicated! Italian model who wore a wire in failed attempt to expose Harvey Weinstein TWO YEARS ago steps out in New York  'I feel for him': Formula One star Jenson Button reveals Richard Branson apo;ligized and quit booze after touching his girlfriend's face while drunk Blooming lovely! Mandy Moore takes the plunge in floral print dress at Los Angeles event Star, 33, was certainly the center of attention 'Not one person stood up for me': Lindsay Lohan posts about abuse from her ex fiance... and claims 'no women in America cared' Lady Victoria Hervey commands attention in glittering green dress as she steps out in Beverly Hills... after branding unnamed Weinstein rape accuser a LIAR Anyone for tennis? Natalie Portman takes the court in white tank top and black cropped leggings in LA The lithe star wore her brunette locks tied back To boldly f***ing go where no one has gone before: Star Trek Discovery crosses final frontier with first F-bombs ever in the show's 50-year history  'I'll be back in month': Ed Sheeran vows to give up alcohol so he can get back on stage... after fractured wrist and elbow force him to axe tour Harry, Meghan and a VERY discreet tea party with the Queen: Prince and his girlfriend 'spend an hour at the Palace with his grandmother ahead of 'engagement' Madison Beer cuts a chic figure while flaunting her incredibly toned abs in a casual crop top to attend last minute gig in West Hollywood Julianne Moore, 56, looks sophisticated in a chic caramel blazer and high-waisted trousers as she launches new gun control campaign Taking a stand For a good cause! Nicole Richie and Lisa Rinna wear chic blazers to women's cancer benefit in Beverly Hills Stepped out in the name of charity  Courtney Love, 53, shows off her figure in a blue satin gown at GLAAD bash in Los Angeles She was a scene-stealer on the black carpet  That's dedication! Hailey Baldwin wears cap emblazoned with her church's name as she opts for all-white ensemble for the service A gaunt Jim Carrey visits art gallery in New York after unveiling his paintings in new documentary... amid ongoing wrongful death suit   Is that you, Hugh? Jackman is spitting image of disgraced politician Gary Hart as he films biopic The Front Runner in Atlanta A dead ringer  Say it with flowers! Kate Bosworth and Kirsten Dunst lead the glamour in vibrant floral prints as Erdem unveil their latest H&M collaboration in LA Olivia Wilde and Dakota Fanning wear glamorous gowns on the red carpet for Save The Children gala in New York Both showstoppers Kiss for luck! Shailene Woodley supports new rugby player beau Ben Volavola during practice after his model ex claims she's 'heartbroken'  Fashion forward! Kat Graham models quirky asymmetric powersuit at Where's The Money Los Angeles premiere The actress wore monochrome Woody Allen gives direction to actors Elle Fanning and Jude Law as he returns to set of their new movie... after backtracking on Harvey Weinstein comments Hot mama! Kourtney Kardashian flashes lace bra in sheer turtleneck and thigh-skimming mini skirt as she steps out with Kim and Kris Jenner From mountain to mole Hill! Jonah shows off his slimmed down frame as he films Maniac with Trudie Styler in NYC Certainly looks to be keeping the pounds off Thigh's the limit! Baywatch beauty Kelly Rohrbach takes to the skies in kinky over-the-knee boots at LAX Blonde, 27, looked chic  Kim Kardashian shows off her famous curves in thin brown leggings and a matching low-cut tank top as she heads home from comedy show in LA She left her couture at home! Jennifer Lopez goes bra-free in track suit for NYC meeting... after raising $35m for Puerto Rico hurricane victims Chloe Moretz plays young girl pursued by John Malkovich in trailer for new Louis C.K. film I Love You, Daddy Film is due out next month 'You end up with a strong feeling of accomplishment': Actress Ruby Rose reveals her secret mantras when taking on challenging acting roles  Sealed with a kiss! Sandra Bullock packs on the PDA with hunky boyfriend Bryan Randall after grabbing lunch in Los Angeles Big embrace in street Kevin Smith admits shame to owing his career to Harvey Weinstein and says all future royalties from their films will now go to women's charities  Irina Shayk teases a glimpse of her lace bra in unbuttoned pajama suit before enjoying a hearty pasta meal at star-studded lingerie launch Still super! Claudia Schiffer, 47, stuns in single-strapped velvet jumpsuit at NYC book signing Recently celebrated 30 years in fashion Who needs an X-ray machine? Braless Kim Zolciak flaunts ample cleavage in a plunging belted jacket as she goes through security at Atlanta Airport Très Chic! Youthful Uma Thurman models stylish fitted slacks at The Parisian Woman photo call in New York She's been a style icon for over 20 years 'We will no longer develop it': Channing Tatum jettisons upcoming Weinstein Company project... about boy who is sexually abused So long sheriff! Fashion Police to end its run with tribute to late host Joan Rivers as the finale episode Daughter Melissa Rivers will host  'I couldn't help myself! ': Baffling moment Australian television host jumps out and scares PETRIFIED interview guest Kelly Rowland  Anna Faris dating cinematographer Michael Barrett in another workplace romance just THREE MONTHS after Chris Pratt split 'Not one person stood up for me': Lindsay Lohan posts about abuse from her ex fiance... and claims 'no women in America cared' Maggie Gyllenhaal exudes formal elegance in a form-fitting scarlet gown as she attends American Ballet Theatre Fall Gala in New York City Leona Lewis shows off her slimmed down physique and tiny waist in a sizzling scarlet gown as she attends charity gala in New York City Silver fox! Fergie debuts lighter hairdo while catching flight out of LAX The 42-year-old pop diva dyed her traditionally blonde bob Game Of Thrones: FIVE spin-off prequels are in the works... and HBO bosses have already read two of the 'exciting' first drafts HBO's cash cow  Christy Turlington reveals she may have unwittingly aided predatory men in the fashion industry as they preyed on young models  Victoria's Secret angel Lily Aldridge goes topless and shows off her supermodel physique in sizzling two-piece for lingerie brand's latest campaign Racy in lace! Model Shanina Shaik shares sizzling selfie as she flaunts a glimpse of her cleavage in plunging black lingerie bodice Australian stunner  'I was sneaking cocaine on planes': Demi Lovato admits she used drugs while promoting sobriety... as she shares shocking before and after photos PICTURE EXCLUSIVE: Scarlett Johansson, 32, steps out for dinner with celebrity chef Bobby Flay, 52, in NYC after months of dating SNL's Colin Jost Harvey Weinstein was known as 'The Pig', in Cannes, do drugs and have sex in the back seat of his car, and beat up his driver when the prostitutes didn't show 'We married!' Gucci Mane weds Keyshia Ka'oir in lavish $2M ceremony at Four Seasons in Miami Guests included Kim Zolciak-Biermann

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