Skinnydip

May 26, 2022

Superdrug Expands Skinnydip Shop In Shop Tie-Up 26th May 2022 Superdrug has extended its partnership with Skinnydip, following a successful trial, in a move that will see it expand the ‘Shop in Shop’ experience to stores nationwide. The ‘Shop in Shop’ initiative sees Superdrug offer exclusive Skinnydip lines, expanding the chain’s product offering into lifestyle and tech ranges. The latest Skinnydip lifestyle range compromises a variety of new products across tech, gifting, beauty, fashion, and homeware, offering shoppers new category options such as nightwear, slippers and cushions. With 100% recyclable packaging and an all-vegan beauty range, Skinnydip packs a feel-good punch when it comes to lifestyle choices. New additions include a signature shock absorbent and ‘drop tested’ phone case, which offers 360-degree protection, anti-shock bumpers, scratch resistance, and protects the screen and camera. James Gold, Co-founder of Skinnydip, said: “We are so excited to extend our partnership with Superdrug to bring a Skinnydip experience to even more Superdrug stores. We feel we share a similar customer and hope to put a big smile on customers faces by offering them our latest product ranges in stores”. Simon Comins, Chief Commercial Officer at Superdrug, added: “Following the success of our largest ever ‘Shop in Shop’ with Skinnydip earlier this year, we are thrilled to be rolling out our immersive shopping experiences nationwide. We pride ourselves on offering customers the best brands in one accessible destination. So by partnering with likeminded brands like Skinnydip, we can offer shoppers a really enjoyable experience on their local high street.” Superdrug’s Offers over 90 exclusive Skinnydip products, available in the chain’s ‘Shop in Shop’ or on its website. TAGS