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FOOD & BEVERAGES | Alcoholic Beverages

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Founded Year



Private Equity | Alive

Total Raised


About SkinnyBrands

SkinnyBrands is a UK-based alcohol brand.

SkinnyBrands Headquarter Location

Manchester, England,

United Kingdom

Latest SkinnyBrands News

Mosaic Private Equity backs alcoholic alternatives producer

May 17, 2019

14 May 2019 North West Deals Matthew Ord Greater Manchester-headquartered SkinnyBrands – which is behind the popular Skinny Lager brand – has secured backing from Mosaic Private Equity. The latter has taken a 37.5 per cent stake in the former for an undisclosed sum, with Mosaic having aligned with the rapid growth of the company. Alongside the backing, SkinnyBrands' management has been strengthened with Mihai Albu, ex-chief executive of ABI Russia and Central Europe, assuming the chief executive role, and Adrian Hirst, ex-global sales director at Kopparberg, being brought in as chief compliance officer. Co-founder Tom Bell said: "This is an incredibly exciting new chapter of the company's rapid development and one that will shape the future for the business and hopefully the industry for years to come. "We have been spearheading the very significant shift in what consumers are looking for in their alcohol choice and 'lifestyle' is a category we have been pushing for a very long time and now we have the backing and management to make significant inroads within the industry." Ashton-under-Lyne-based SkinnyBrands has quickly gained traction in both the UK and international markets with the Skinny Lager product now listed in Tesco, Asda, Morrisons, Amazon and Ocado, along with more than 1,500 bars and 12 overseas markets. TAGS

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