Provider of a platform for creating and managing online banner advertisements. The company's platform allows the user to create and manage rich media advertising banners with automatic user interaction process capture. The platform features an online editing interface that allows the user to create various types of customized interactive advertisements. Advertisements created using the platform can be displayed on both desktop and mobile devices, regardless of the operating system. The platform's templates are compatible with a variety of analytic systems that can be used to capture and analyze viewing data to measure advertising effectiveness.