May 11, 2018

The Esports Observer Berlin, 11 May, 2018 Newly Launched Team MAMMOTH Acquires Sin Gaming, Partners with ROAM Esports Sin Gaming was previously owned by ROAM Esports, who have partnered with MAMMOTH to perform managerial support. MAMMOTH may be new, but founder Dion Appel has a deep business history in marketing and advertising. One newly launched global esports organization—team MAMMOTH—is making a big splash in the Australian esports scene with the acquisition of Sin Gaming and a partnership with ROAM Esports. ROAM, who purchased Sin Gaming in late 2016, will continue to provide managerial support to Sin Gaming, along with incoming recruits MAMMOTH has yet to announce. “I loved my time at Sin Gaming, it was special, it was something I created in my living room as a kid with dreams and aspirations,” says Brandon ‘Juves’ Defina, Sin’s team captain. “I was lucky enough to come across ROAM who helped the kid with a dream actually achieve them… I am SUPER excited to be able to work with Dion and his team. One chapter has ended with Sin Gaming but I am beyond excited to help make MAMMOTH one of the best and biggest esports names in Australia.” ROAM and Sin put up some big results last year. Their  League of Legends   team went from facing relegation in 2016 to taking third place in the OPL 2017 Split 1 Playoffs. The team was also invited to the 2017 Rift Rivals series as OPL representatives. MAMMOTH may be a new organization, but its founder, Dion Appel, was MD for DDB, owned by one of the world’s largest advertising companies. Now, the team faces a brighter future with a major acquisition. MAMMOTH may be a new organization, but its founder Dion Appel has serious business chops. Appel is known for working in extreme sports, before founding Australian youth marketing company LifeLounge. Appel’s company was acquired in 2015 by DDB, a global marketing agency, which installed Appel as managing director of the company’s Melbourne office. DDB is owned by the Omnicom Group, one of the largest advertising holding companies in the world. Appel’s departure from DDB in 2017, then, was met with speculation that he’d join another creative agency. Instead, he’s decided to pursue esports. He states that “talent was at the heart of my time in extreme sports and remains central in our decision to invest in an esports team. We are in for the long term and look forward to working with [ Riot Games   ] and contributing to this awesome industry’s growth.” About Us and contact The Esports Observer, short TEO (part of ESPORTS BUSINESS SOLUTIONS UG) is the world’s leading source for esports business news and insights. TEO offers an integrated platform that enables companies to make the right decisions when venturing into the esports industry by offering real-time intelligence and reports, in addition to planning and hosting industry events and conferences, with the ultimate goal of increasing transparency and fostering growth in esports. You can find out more ABOUT US here and in our IMPRINT . You can also leave us a message through our CONTACT FORM. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Esports Business Solutions UG. our products TEO ESPORTS DATABASE is used to map out the esports industry and its organizations. We will gradually update the Database and add more data points and correlations to help you stay informed and make better decisions. AUDIENCE INSIGHTS enhances social media and streaming stats with data science to help people understand the value and impact of actual interactions. It allows you to find the right influencers and offers automated performance and campaign reports to help you make better decisions and prove ROI on your campaign. For SportsBusiness news, please visits our friends and partners over at SportsBusiness Journal and SportsBusiness Daily . TEO Newsletters