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About Simply Business

Simply Business is a UK-based business insurance broker. Launched in 2005, Simply Business provides an online brokerage service delivering policies tailored to individual business requirements. The company has a team of UK based insurance specialists and employs people across offices in London and Northampton. Simply Business insures UK small businesses and owing to internal underwriting capability can cover over 1,000 trade types.

Headquarters Location

One Finsbury Square

London, England, EC2A 1AE,

United Kingdom

0845 450 9959



Expert Collections containing Simply Business

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Simply Business is included in 2 Expert Collections, including Insurtech.



4,111 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience



12,502 items

Excludes US-based companies

Latest Simply Business News

10:00 ET Simply Business Appoints Consumer FinTech Veteran Samantha Roady CEO of the Company's U.S. Operations

Sep 6, 2023

News provided by Share this article Share toX BOSTON, Sept. 6, 2023 /PRNewswire/ --  Simply Business, LLC,  the leading digital insurance marketplace focused on small business, today announced that Samantha Roady has joined the company as chief executive officer for its U.S. business. In this role, she will focus on the company's long-term vision and strategic priorities and oversee growth and culture. Samantha Roady, CEO of Simply Business' U.S. Operations "Samantha brings to Simply Business an impressive track record scaling and operating businesses in the fintech and consumer finance space," said David Summers, Group CEO at Simply Business. "Her experience leading teams through periods of pivotal growth and change, along with her passion for customer-centric innovation, perfectly align with Simply Business' growth ambitions and our core values of providing simplicity, choice, and value to our customers. We're delighted to welcome her to the company." Roady has nearly 25 years of C-suite experience building, scaling, and managing highly complex, regulated global technology businesses. Prior to joining Simply Business, she served as Chief Operating Officer at MoneyLion. Before that, she was president of GAIN Capital's global retail brokerage business, leading multiple direct-to-consumer brands in the U.S. and internationally. In this role, she drove commercial strategy and oversaw all revenue-generating activities including sales, marketing, partnerships, customer operations and regional management. "I'm excited to join Simply Business at a pivotal moment in its journey and the opportunity to work with David, the board, and the exceptional team here to build on the strong foundation and accelerate our growth and success," said Roady. "Simply Business is transforming the insurance technology landscape by enabling small business owners to find customized insurance solutions online and within minutes. Its dedication to innovation, choice, and a customer-driven approach is just the beginning, and I am eager to collaborate with the team to continue revolutionizing the market and empowering small business owners to realize their dreams." Simply Business Simply Business is dedicated to making small business insurance simple and accessible. The company's robust digital marketplace allows small business owners to find and buy the insurance they need online, matching them with coverage from multiple top carriers to offer transparency, choice and value. An insurtech pioneer, Simply Business has nearly 20 years of experience supporting the needs of small businesses, with over 950,000 active customers. Founded in the UK in 2005, Simply Business launched its US operations in 2017 and today employs over 1,000 people across offices in London and Northampton in the UK, and Boston and Atlanta in the US. To learn more, visit Media Contact:

Simply Business Frequently Asked Questions (FAQ)

  • Where is Simply Business's headquarters?

    Simply Business's headquarters is located at One Finsbury Square, London.

  • What is Simply Business's latest funding round?

    Simply Business's latest funding round is Acquired.

  • Who are the investors of Simply Business?

    Investors of Simply Business include The Travelers Companies, Aquiline Capital Partners and AnaCap Financial Partners.

  • Who are Simply Business's competitors?

    Competitors of Simply Business include Superscript and 2 more.


Compare Simply Business to Competitors

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Towergate Insurance

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Next Insurance Logo
Next Insurance

Next Insurance provides insurance services, specifically tailored to the needs of small businesses. The company offers a range of insurance products including general liability insurance, worker's compensation insurance, professional liability insurance, commercial auto insurance, and more. The company was founded in 2016 and is based in Palo Alto, California.

PolicyBee Logo

PolicyBee is a professional insurance broker that operates in the insurance industry. The company offers a range of insurance services for small businesses, freelancers, sole traders, charities, and community groups, including professional indemnity insurance, public liability insurance, employers' liability insurance, and cyber insurance. The company primarily serves the small business sector, the freelance industry, and the non-profit sector. It was founded in 2011 and is based in Ipswich, England.

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Hiscox is a specialist insurance company. It offers errors and omissions, cyber and data security, media liability, entertainment production risk, general liability, professional liability, crime, ransom, terror, and property insurance through brokers and directly online to small businesses.

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Direct Line

Direct Line is a leading insurance company operating in various sectors. The company offers a wide range of insurance services including motor, home, pet, travel, life, cycling, landlord, and business insurance, as well as breakdown cover. These services cater to both personal and business sectors. It is based in Leeds, England.

Tapoly Logo

Tapoly is an insurance technology company. It provides business insurance solutions for freelancers, sole traders, contractors, and equipment lenders. It was founded in 2016 and is based in London, United Kingdom.


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