Search company, investor...

Founded Year



Series A | Alive

Total Raised


Last Raised

$8M | 6 yrs ago

About Simplr

Simplr is a company that focuses on customer service outsourcing in the technology sector. The company offers a suite of products that include a chatbot, a platform, and a network of AI-enabled customer service agents, all designed to improve customer service and drive revenue. Simplr primarily serves the ecommerce, restaurant and food service, SaaS and technology, and EdTech industries. It was founded in 2017 and is based in Nashville, Tennessee.

Headquarters Location

648 Grassmere Park

Nashville, Tennessee, 37211,

United States


Simplr's Product Videos

Simplr's Products & Differentiators

    EngageNow Suite

    Simplr’s EngageNow Suite combines chatbot technology and human agents through an AI-powered platform to deliver higher quality and more agile customer experiences than legacy BPOs. By offering both chatbots and human agents within one integrated, AI-enabled platform, Simplr clients can ensure that every customer inquiry is automatically routed to the channel that will most efficiently and effectively resolve the issue at hand and facilitate greater customer retention and loyalty. Leveraging advanced intent detection and machine learning, the Simplr platform automatically guides either the bot or the human agent to respond to the customer with empathy, accuracy, and precision.


Expert Collections containing Simplr

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Simplr is included in 2 Expert Collections, including Artificial Intelligence.


Artificial Intelligence

11,384 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


Conference Exhibitors

5,302 items

Latest Simplr News

Simplr adds comprehensive safeguards for ChatGPT to be used safely in customer interactions

May 12, 2023

Simplr adds comprehensive safeguards for ChatGPT to be used safely in customer interactions SHARE Simplr Inc. , a chatbot-powered customer experience technology provider, said today it’s integrating generative artificial intelligence that’s guided by “comprehensive safeguards” into its platform. The new offering, called Cognitive Paths , is designed to prevent AI-powered chatbots from making false or misleading statements. Cognitive Paths was created through an integration with OpenAI LP’s large language model GPT-4 , the generative AI behind the famed chatbot ChatGPT. ChatGPT took the internet by storm in November 2022 thanks to its ability to respond to questions and prompts in a humanlike, conversational way, and its capabilities have rapidly been integrated into numerous industries . One of its most obvious use cases is the customer service industry, where it can potentially automate the way companies handle thousands of customer queries. However, companies need to be cautious when using generative AI to engage with their customers. One of the dangers of AI is its tendency to “ hallucinate ” and engage in off-brand topics when puzzled by a customer query. AI hallucinations occur when generative AI doesn’t know how to answer a particular question or query. Instead of admitting it doesn’t know, generative AI will oftentimes simply fabricate a response instead. So brands need a way to prevent this, or risk serious damage to their reputations. This is where Simplr says Cognitive Paths can make a difference. The company says its integration of GPT-4 is governed by a strict set of AI training parameters that guide chatbots to the right customer resolution, without any risk of hallucination. It does this by reducing the volume of information available to the chatbot, so it cannot tap into false knowledge. Cognitive Paths works by generating a unique, proprietary dataset for each customer. This serves as an extensive, curated knowledge base that’s built on highly targeted and customized datasets. The LLM will then be instructed to only pull information from specific datasets, based on the nature of the customer interaction. By reducing the available information the chatbot can dig into, Simplr says it all but eliminates the risk of AI hallucination. In an interview with VentureBeat, Simplr Chief Executive Eng Tan said the guiding philosophy behind Cognitive Paths is “database segregation.” He explained that AI hallucinations happen because generative AI models are exposed to too much information. Out-of-the-box LLMs cannot autonomously discern how accurate and authentic a knowledge base is, resulting in false or nonsensical responses. Besides providing safeguards, Simplr said Cognitive Paths will enable customer service chatbots to automate resolutions to far more complex issues. Tan explained that Simplr has focused on understanding the full range of multi-turn inquiries that chatbots cannot adequately handle. These interactions therefore have to be handed off to human agents, but Simplr says Cognitive Paths will be able to handle many of them. “Other chatbot providers have always thought ‘What can be deflected?’,” Tan said. “Meanwhile, Simplr has always focused on ‘What can be resolved?’ ‘What replicates the very best human agents?’ That is what gives us a distinct advantage in the customer service generative AI race.” Simplr said Cognitive Paths will be able to handle “Level 2” complex inquiries such as upsell and cross-sell opportunities as well as technical support scenarios. As a result, it can automate many kinds of questions and inquiries that remain outside the purview of other chatbots. Amit Sood, chief technology officer of Simplr, said Cognitive Paths literally and figuratively “changes the conversation” around AI chatbots. “Cognitive Paths dramatically expands the types of customer interactions which can be effectively resolved through automation,” he said. “At the same time, customer service leaders can rest easy knowing their brand, CX, and reputation will only improve through quicker, more impactful customer resolutions.” Image: Simplr A message from John Furrier, co-founder of SiliconANGLE: Your vote of support is important to us and it helps us keep the content FREE. One-click below supports our mission to provide free, deep and relevant content.

Simplr Frequently Asked Questions (FAQ)

  • When was Simplr founded?

    Simplr was founded in 2017.

  • Where is Simplr's headquarters?

    Simplr's headquarters is located at 648 Grassmere Park, Nashville.

  • What is Simplr's latest funding round?

    Simplr's latest funding round is Series A.

  • How much did Simplr raise?

    Simplr raised a total of $8M.

  • Who are the investors of Simplr?

    Investors of Simplr include Asurion.

  • Who are Simplr's competitors?

    Competitors of Simplr include Cresta and 8 more.

  • What products does Simplr offer?

    Simplr's products include EngageNow Suite.


Compare Simplr to Competitors


[24] provides artificial intelligence (AI) based customer service products and solutions. It offers solutions such as conversation automation solutions, workforce engagement solutions, campaign management solutions, and more. It was formerly known as 24/7 Customer. It was founded in 2000 and is based in Campbell, California.

Acuvate Logo

Acuvate is a global software service provider focused on accelerating enterprise-wide digital transformation in the IT sector. The company offers a range of services including consulting, migration and modernization, chatbots and automation, AI for business, and managed services. These services aim to modernize, automate, and support enterprise applications, IT systems, and infrastructure. Acuvate primarily serves sectors such as the public sector, energy, consumer goods and services, and healthcare. It was founded in 2006 and is based in Hyderabad, India.

Quiq Logo

Quiq operates as a conversational artificial intelligence (AI) platform. It provides conversations between brands and customers via messaging. It offers quiq insights, rich messaging, outbound messaging, web chat, Instagram, WhatsApp, and more. It was founded in 2015 and is based in Bozeman, Montana.

Hyro Logo

Hyro specializes in adaptive communications solutions utilizing artificial intelligence (AI) and computational linguistics technology. The company offers a full-stack conversational AI solution that automates repetitive tasks across various mediums and channels, including call center automation and conversational intelligence. It primarily serves the healthcare sector, providing solutions to improve patient engagement and overcome staffing shortages. Hyro was formerly known as Airbud. It was founded in 2018 and is based in New York, New York.

Koios Intelligence Logo
Koios Intelligence

Koios Intelligence develops technology for the insurance and financial sector. It utilizes a research team at the intersection of mathematics, operations research, and computer science to engineer solutions within AI, customize applications, and develop and refine clients' existing models and procedures. The company was founded in 2017 and is based in Montreal, Canada.

DeviceBits Logo

DeviceBits is a software company focused on AI driven customer service for consumers and agents across both digital and call center customer experiences.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.