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Simbe Robotics

Founded Year



Convertible Note - IV | Alive

Total Raised


About Simbe Robotics

Simbe Robotics gives retailers visibility into the state of merchandise in their stores through Tally, an autonomous shelf-auditing and analytics solution that combines artificial intelligence, computer vision, and deep analytics to scan and analyze retailers’ shelves in real-time. Simbe is able to process this data on the edge and in the cloud, delivering up-to-date insights multiple times per day via API.

Headquarters Location

385 Oyster Point Blvd Suite 2

South San Francisco, California, 94080,

United States

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ESPs containing Simbe Robotics

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / In-Store Tech

The planogram compliance & inventory management market addresses the challenges faced by retailers in managing their inventory and ensuring that products are displayed in accordance with planograms. This market offers solutions that use machine learning and artificial intelligence to improve demand forecasting, optimize ordering, and automate tasks that consume employee time. The market also helps…

Simbe Robotics named as Outperformer among 11 other companies, including RELEX, Crisp, and Symphony RetailAI.

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Research containing Simbe Robotics

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Simbe Robotics in 4 CB Insights research briefs, most recently on Apr 3, 2023.

Expert Collections containing Simbe Robotics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Simbe Robotics is included in 8 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

2,095 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Supply Chain & Logistics Tech

4,505 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).



2,342 items

This collection includes startups developing autonomous ground robots, unmanned aerial vehicles, robotic arms, and underwater drones, among other robotic systems. This collection also includes companies developing operating systems and vision modules for robots.


Grocery Retail Tech

646 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Market Research & Consumer Insights

718 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Simbe Robotics Patents

Simbe Robotics has filed 39 patents.

The 3 most popular patent topics include:

  • Supply chain management
  • Retailing
  • Sensors
patents chart

Application Date

Grant Date


Related Topics




Product management, Image processing, Brand management, Limousines, Retailing


Application Date


Grant Date



Related Topics

Product management, Image processing, Brand management, Limousines, Retailing



Latest Simbe Robotics News

SpartanNash Strengthens Customer-Centric Innovation with Robotics Automation

May 15, 2023

SpartanNash Strengthens Customer-Centric Innovation with Robotics Automation SpartanNash Strengthens Customer-Centric Innovation with Robotics Automation GRAND RAPIDS, Mich. – Food solutions company  SpartanNash  (the “Company”) (Nasdaq: SPTN) today announced expansion plans for the use of an autonomous inventory robot named Tally in 15 grocery stores in Michigan and Indiana. Developed by retail technology company  Simbe , Tally represents SpartanNash’s continued investment in technology to enhance the store guest and Associate experience. After a successful pilot in select D&W Fresh Market stores, SpartanNash is implementing Simbe’s solution in additional Family Fare and Martin’s Super Market stores. The real-time data intelligence that Tally provides helps ensure store guests’ favorite items always stay fresh, adequately stocked and priced competitively. “Tally’s speed, accuracy and automation enable our Associates to save time in inventory tracking and spend more time on the floor serving store guests,” said SpartanNash Executive Vice President, Corporate Retail  Tom Swanson . Tally is a quiet, slim robot that unobtrusively traverses store aisles throughout the day, leveraging 3D computer vision technology to collect highly accurate shelf data. It can capture 15,000 to 30,000 products an hour, ensuring products remain in-stock, in the correct location, and accurately priced. “When we first started working with SpartanNash, we knew this was a partner that recognized the powerful role technology can play in enhancing in-store operations and, as a result, the customer experience,” said  Simbe Robotics  Co-Founder and CEO Brad Bogolea. “It’s been so rewarding working together to further deploy our retail solution. We’re excited to continue providing powerful insights for SpartanNash to help improve the shopping experience for store guests and Associates.” As part of SpartanNash’s commitment to customer-focused innovation, this announcement follows the Company’s recent pilot with food technology platform  Afresh Technologies . “SpartanNash is positively influencing our store guest experience through new-to-world technology innovations such as Tally to help us in our mission to deliver the ingredients for a better life,” said Executive Vice President, Chief Strategy and Information Officer  Masiar Tayebi . About SpartanNash SpartanNash (Nasdaq: SPTN) is a food solutions company that delivers the ingredients for a better life. Committed to fostering a People First culture, the SpartanNash family of Associates is 17,500 and growing. SpartanNash operates two complementary business segments – food wholesale and grocery retail. Its global supply chain network serves wholesale customers that include independent and chain grocers, national retail brands, e-commerce platforms, and U.S. military commissaries and exchanges. The Company distributes products for every aisle in the grocery store, from fresh produce to household goods to its OwnBrands, which include the Our Family® portfolio of products. On the retail side, SpartanNash operates 145 brick-and-mortar grocery stores, primarily under the banners of Family Fare, Martin’s Super Markets and D&W Fresh Market, in addition to dozens of pharmacies and fuel centers. Leveraging insights and solutions across its segments, SpartanNash offers a full suite of support services for independent grocers. For more information, visit . About Simbe Robotics Simbe Robotics is the global leader in automation solutions that give retailers unprecedented visibility and insight into the state of their store environments, while improving inventory and operational challenges. Simbe is a privately held, venture-backed company headquartered in San Francisco, CA and works with major worldwide retailers and brands across the US, Europe and Asia. For more information, visit  or follow the company at  @simberobotics . About Tally™ Tally is the world’s first fully autonomous in-store product auditing solution. Tally works in concert with retail store associates by empowering them with timely information to ensure products are always stocked, in the right place and correctly priced. Using a suite of sensors, the robot operates safely during normal store hours alongside shoppers and employees and doesn’t require any infrastructure changes to the store. Tally’s design is intuitive, friendly, and fits naturally into the retail environment. The robot scans entire stores up to three times per day and autonomously returns to its dock allowing for continuous operation. Combined with Simbe’s cloud-powered software platform, powered by computer vision and machine learning, retailers have unprecedented information and insight into the state of their stores. This information can be used to streamline store performance, maximize customer satisfaction, increase sales, and optimize operational expenditures.

Simbe Robotics Frequently Asked Questions (FAQ)

  • When was Simbe Robotics founded?

    Simbe Robotics was founded in 2014.

  • Where is Simbe Robotics's headquarters?

    Simbe Robotics's headquarters is located at 385 Oyster Point Blvd, South San Francisco.

  • What is Simbe Robotics's latest funding round?

    Simbe Robotics's latest funding round is Convertible Note - IV.

  • How much did Simbe Robotics raise?

    Simbe Robotics raised a total of $26.02M.

  • Who are the investors of Simbe Robotics?

    Investors of Simbe Robotics include SOSV, HAX, Activant Capital, Future Shape, Valo Ventures and 8 more.

  • Who are Simbe Robotics's competitors?

    Competitors of Simbe Robotics include Adapta Robotics & Engineering, Retail Aware, Corvus Robotics, Vimaan, Focal Systems and 11 more.

Compare Simbe Robotics to Competitors

Bossa Nova Robotics Logo
Bossa Nova Robotics

Bossa Nova Robotics creates autonomous service robots for the global retail industry. Bossa Nova technology and services empower retailers to make informed inventory decisions and take rapid action by automating the collection and analysis of on-shelf inventory data in large-scale stores. Retailers can therefore improve their productivity and create a better shopping experience.

Badger Technologies Logo
Badger Technologies

Badger Technologies provides data and analytics for retail operation through automation solutions that include a fully autonomous robot to address out-of-stock, planogram compliance, price integrity and other operational inefficiencies.

Trax Logo

Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. The company was founded in 2010 and is based in Singapore, Singapore.

Adroit Worldwide Media

Adroit Worldwide Media (AWM) develops Smart Shelf, a platform which is designed to replicate key benefits of the online experience into physical retail environments. The platform utilizes ruggedized shelf-edge displays combined with high definition optical sensors to automate intelligence into on-the-shelf inventory levels and planogram compliance, play optimal video based on shopper distance (including product pricing and information), provide insight into demographics, and allow for content triggering on detected age, gender, or ethnicity. It was founded in 2016 and is based in Aliso Viejo, California.

Focal Systems Logo
Focal Systems

Focal Systems provides solutions for retailers to improve inventory management, reduce out-of-stocks, enhance the shopper experience, and optimize checkout lanes. Focal's solutions consist of devices in stores that leverage machine learning and computer vision technology. The company was founded in 2015 and is based in Burlingame, California.

Pensa Systems Logo
Pensa Systems

Pensa is an innovator in autonomous perception systems for retail inventory. Its system uses artificial intelligence, autonomous drones and computer vision to see and understand what’s on store shelves, providing data to minimize stockouts, optimize product planning, and boost revenues and profitability. Pensa partners with retailers and CPG brands globally to address a trillion-dollar “blind spot” at a critical time for the retail industry.

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