Silverpop
Founded Year
1999Stage
Acquired | AcquiredTotal Raised
$80.92MValuation
$0000Revenue
$0000About Silverpop
Silverpop provides digital marketing technology solutions. It unifies marketing automation, email, social media channels, and personalized experiences that increase revenue, improves returns, and deepen brand loyalty. It was founded in 1999 and is based in Atlanta, Georgia. In May 2015, Silverpop was acquired by IBM.
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Silverpop Patents
Silverpop has filed 5 patents.
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
4/1/2014 | 2/13/2018 | Cryptography, Computer security, Computer network security, Telecommunication theory, Computer networking | Grant |
Application Date | 4/1/2014 |
|---|---|
Grant Date | 2/13/2018 |
Title | |
Related Topics | Cryptography, Computer security, Computer network security, Telecommunication theory, Computer networking |
Status | Grant |
Latest Silverpop News
Mar 26, 2021
Focus on Accelerated Talent Development and Acquisition and Global Workforce Operations Following Significant Growth Investment SparkPost , the world’s most trusted email sending and deliverability platform delivering nearly 40% of the world’s commercial email, announced Michelle Byrd has joined as Chief People Officer, who will focus on leading global people operations and expanding the employee base as the company plans explosive growth following a significant strategic investment round in late January. Michelle joins SparkPost after senior roles as Chief People Officer at Zaloni, a multi-cloud data management company, and VP of Global Human Resources and Talent at SilverPop, a cloud-based digital marketing provider that offers email marketing and lead management solutions. While at SilverPop, she successfully built and scaled a full suite and range of human resources and talent management programs, through its acquisition by IBM. Her expertise in hiring processes management, global HR operations, and talent and culture strategy will lend itself well to SparkPost as it uses its latest $180MM growth investment to power expansion and innovation for the business. “As the industry further embraces digital marketing, we’re seeing a shift of budgets into email and an explosion of interest in email marketing tools and analytics to optimize return on investment for the email channel,” said Rich Harris , CEO at SparkPost. “The next several years will be transformative for email as new technologies dramatically improve the email user experience and drive marketing effectiveness. We are excited to play an important role in the email ecosystem and we are lucky to attract a seasoned and creative leader like Michelle to help us achieve operational excellence. Michelle has consistently built outstanding teams and cultures in her career and we expect her to do the same here at SparkPost.” “I’m excited to join SparkPost at a time of tremendous growth and to help scale and retain our most valuable asset–our people,” said Michelle Byrd, Chief People Officer at SparkPost. “SparkPost is a company that truly lives by its core values for both its employees and customers and I’m excited to be a part of the successful chapters ahead.”
Silverpop Frequently Asked Questions (FAQ)
When was Silverpop founded?
Silverpop was founded in 1999.
Where is Silverpop's headquarters?
Silverpop's headquarters is located at 200 Galleria Parkway, Atlanta.
What is Silverpop's latest funding round?
Silverpop's latest funding round is Acquired.
How much did Silverpop raise?
Silverpop raised a total of $80.92M.
Who are the investors of Silverpop?
Investors of Silverpop include IBM, Silicon Valley Bank, Escalate Capital Partners, Global Founders Capital, DFJ ePlanet Ventures and 12 more.
Who are Silverpop's competitors?
Competitors of Silverpop include MailChimp, Act-On Software, Salesfusion, Adobe Marketo Engage, Lyris and 8 more.
- Predict emerging trends
- See competitors' playbooks
- Stalk the smart money
- Identify tomorrow's challengers
- Spot growing industries
- Kill analyst data work
Compare Silverpop to Competitors
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Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customers across channels and devices.
Campaign Monitor offers marketing technology solutions. It is an email marketing platform that makes it easy for businesses to grow their audience and send email newsletters. The company was founded in 2004 and is based in Nashville, Tennessee.
Act-On provides integrated marketing automation software. It helps companies to tie inbound, outbound, and nurturing programs together - across email, web, mobile, and social. The company was founded in 2008 and is based in Portland, Oregon.
Keap provides sales and marketing automation software for small businesses. Its web-based system helps businesses automatically market to get more customers, grow sales and save time. The company has developed a wide array of services aimed at educating, coaching, and inspiring our customers with live and virtual training, robust resources, and events. it was formerly known as Infusionsoft. The company was founded in 2001 and is based in New River, Arizona.
Gainsight provides customer success software solutions. It helps businesses enhance customer relationships. It offers tools for customer success teams to track customer behavior, monitor customer health, and engage with customers to increase satisfaction and loyalty. Gainsight was formerly known as JBara Software. The company was founded in 2009 and is based in San Francisco, California.
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