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Founded Year



Acquired | Acquired

Total Raised




About Signpost

Signpost provides business management software for small and medium-sized businesses. Its technology platform includes marketing automation, a messaging hub, and instant response solutions. The company was founded in 2010 and is based in New York, New York. In September 2023, Signpost was acquired by Hibu. The terms of the transaction were not disclosed.

Headquarters Location

234 5th Ave. Fl 2

New York, New York, 10001,

United States




Expert Collections containing Signpost

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Signpost is included in 1 Expert Collection, including Loyalty & Rewards Tech.


Loyalty & Rewards Tech

363 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.

Signpost Patents

Signpost has filed 3 patents.

The 3 most popular patent topics include:

  • cognitive science
  • image processing
  • information systems
patents chart

Application Date

Grant Date


Related Topics




Diagrams, Information systems, Logic gates, Internet object tracking, Systems engineering


Application Date


Grant Date



Related Topics

Diagrams, Information systems, Logic gates, Internet object tracking, Systems engineering



Latest Signpost News

Code & Co. provides Tech and Product Due Diligence to Hibu Inc., an H.I.G. Capital portfolio company, in connection with its acquisition of the Marketing Technology Platform of Signpost, Inc.

Oct 16, 2023

Code & Co. provided tech and product due diligence to Hibu Inc., an H.I.G. Capital portfolio company, in connection with its acquisition of the marketing technology platform of Signpost, Inc. Hibu is the leading provider of technology enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Signpost marketing technology platform, which includes its Marketing Automation, Messaging Hub and Instant Response solutions, allows SMBs to design and deploy optimized text and email marketing campaigns, instantly respond to leads via automated text messages, manage communications across multiple platforms from an integrated messaging hub, and collect customer feedback and reviews. This one-stop marketing and communication tool empowers its clients to efficiently acquire, retain and enhance relationships with prospective and existing customers to increase conversions from digital marketing campaigns. Scope of Work Code & Co.’s scope of work included a thorough audit of the platform’s technological capabilities and a review of platform architecture and infrastructure, cybersecurity processes, technical stack and business continuity procedures. In addition, Code & Co. performed an in-depth codebase walkthrough and review of the software development life cycle. Code & Co. also assessed platform operations, third-party integrations and technical aspects of post acquisition integration and customer migration. About H.I.G Capital H.I.G. is a leading global alternative assets investment firm with over $59 billion of equity capital under management. Based in Miami, and with offices in New York, Boston, Chicago, Dallas, Los Angeles, San Francisco and Atlanta in the U.S., as well as international affiliate offices in London, Hamburg, Madrid, Milan, Paris, Bogotá, Rio de Janeiro and São Paulo, H.I.G. specializes in providing both debt and equity capital to middle market companies, utilizing a flexible and operationally focused / value-added approach. About Hibu Hibu is the leading provider of technology-enabled digital marketing solutions to small- and medium-sized businesses (“SMBs”) across the United States. The Company serves over 70,000 SMBs, with a focus on established businesses in high-value, non-discretionary industries such as home repairs and services, auto repair, legal and medical. The Company’s subscription-based offering provides SMBs with an integrated, all-in-one outsourced digital marketing solution including digital presence services (websites, listings, reviews and reputation.

Signpost Frequently Asked Questions (FAQ)

  • When was Signpost founded?

    Signpost was founded in 2010.

  • Where is Signpost's headquarters?

    Signpost's headquarters is located at 234 5th Ave., New York.

  • What is Signpost's latest funding round?

    Signpost's latest funding round is Acquired.

  • How much did Signpost raise?

    Signpost raised a total of $87.5M.

  • Who are the investors of Signpost?

    Investors of Signpost include hibu, Spark Capital, Georgian, HighBar Partners, Bank of Montreal and 8 more.

  • Who are Signpost's competitors?

    Competitors of Signpost include Yotpo and 5 more.


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