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SIGNA Sports United

Founded Year



Acq - Pending | Acquired



About SIGNA Sports United

SIGNA Sports United is a sports e-commerce platform in continental Europe focused on the Bike, Outdoor, Tennis, Team Sports & Athleisure categories. SIGNA Sports United owns brands such as internet stores (biking and outdoor sectors), Tennis-Point (tennis), and Outfitter and Stylefile (sports and leisure).

Headquarters Location

Kantstraße 164 Upper West

Berlin, 10623,


+49 30 700 108 900

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Expert Collections containing SIGNA Sports United

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SIGNA Sports United is included in 1 Expert Collection, including E-Commerce.



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Latest SIGNA Sports United News

Interactive Strength Inc. d/b/a FORME Launches European Expansion Plan by Focusing on Strategic Partnership With SIGNA Sports United

May 24, 2023

LOS ANGELES, California, UNITED STATES AUSTIN, TX, May 24, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire -- Interactive Strength Inc. d/b/a FORME (“FORME” or “the Company” or Nasdaq: TRNR), maker of premium smart home gyms and provider of virtual personal training services, has launched its European expansion strategy by focusing on strategic partnership with SIGNA Sports United, a specialist sports e-commerce company with businesses in bike, tennis, outdoor, and team sports. SSU has more than 80 online sites and partners with 500 shops serving over 6 million customers worldwide. “SIGNA Sports United has the largest reach of any specialist sports e-commerce company and they have a strategy to continue to acquire segment leaders,” said Trent Ward, co-founder and CEO of FORME. “We are hoping to serve new customers across Europe in the most cost-effective manner, which means working with a partner that has a strong commercial positioning, and ideally fulfillment and logistics capabilities. Scale is a priority for us in any strategic partnership.” FORME’s focus on helping people “live better for longer” directly supports consumers who are passionate about their active lives. FORME’s smart home gyms and virtual personal training services can enhance and extend those consumer’s participation in bike, tennis, outdoor and team sports. FORME already installs their smart home gyms in luxury hotels internationally and is now planning to expand sales and distribution of equipment and virtual personal training services for consumers in Europe. TRNR Investor Contact

SIGNA Sports United Frequently Asked Questions (FAQ)

  • When was SIGNA Sports United founded?

    SIGNA Sports United was founded in 2018.

  • Where is SIGNA Sports United's headquarters?

    SIGNA Sports United's headquarters is located at Kantstraße 164, Berlin.

  • What is SIGNA Sports United's latest funding round?

    SIGNA Sports United's latest funding round is Acq - Pending.

  • Who are the investors of SIGNA Sports United?

    Investors of SIGNA Sports United include Yucaipa Acquisition, Central Group and AEON Co..

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