Search company, investor...
Sidelines company logo


Founded Year



Seed VC - II | Dead

Total Raised


About Sidelines

Sidelines crowdsources and delivers awesome comments to improve the quality and engagement potential of discussion/comment sections on sports websites. Sidelines' vision is to power every sports discussion on the web and on mobile by becoming the social arm of every major sports content publisher.

Headquarters Location

133 Kearny Street Suite 203

San Francisco, California, 94108,

United States

Missing: Sidelines's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing: Sidelines's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Latest Sidelines News

Natural Intelligence acquires Sidelines

Mar 14, 2019

The Israeli internet company Natural Intelligence announced today that it acquired Sidelines, a developer of technological tools for smart comparison of odds, tips and American legal sports bookies. Natural Intelligence operates comparison websites that aim to drive high-value customer acquisition for leading brands. Sidelines, founded by two ex-Googlers and gaming veterans, Or Lifshitz and Rotem Haber, provides custom algorithmic sports analysis, projections, real-time odds comparison, injury reports, news feeds, and an online social platform. Sidelines’ algorithms harvest all the best offerings and line movements from sports betting operators in real time to help consumers maximise profits. Sidelines’ employees will join Natural Intelligence's 300+ employees in Tel Aviv, where they will oversee the company's US sports activities. Sidelines is currently connected to all major legal sports betting operators in NJ, and will soon launch its operations in Pennsylvania. "As many states have legalised US online sports betting, and others are soon expected to follow, our hope is that will help operators drive high-value traffic," said Or Lifshitz, co-founder and CEO of Sidelines. "Since our launch in October 2017, we've added new features based on user feedback and look forward to becoming a key part of the game-plan for today’s sports bettors” Lifshitz explained. Nir Greenberg, Natural Intelligence’s CEO said: "As part of our expansion into the recently legalised US sports-betting market (which has the potential to become the largest betting market in the world), we acquired Sidelines to help us secure our foothold in this market. The Sidelines team have developed some of the leading platforms in the current legal sports betting markets in the US. In line with Natural Intelligence’s goals and aspirations, these tools offer unique odds-comparison charts including a social fans hub, useful sports betting tips, great UGC and tons of statistics.

Sidelines Frequently Asked Questions (FAQ)

  • When was Sidelines founded?

    Sidelines was founded in 2012.

  • Where is Sidelines's headquarters?

    Sidelines's headquarters is located at 133 Kearny Street, San Francisco.

  • What is Sidelines's latest funding round?

    Sidelines's latest funding round is Seed VC - II.

  • How much did Sidelines raise?

    Sidelines raised a total of $620K.

  • Who are the investors of Sidelines?

    Investors of Sidelines include NFX, Social Starts, Disney Accelerator and 500 Accelerator.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.