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Latest ShopG News
May 13, 2021
Shopg banks on tier 2, 3 cities for growth By May 13, 2021 E-commerce start-up Shopg is banking on tier 2, 3 cities for growth in the Indian market and plans to strengthen its customer base in these cities to around 1.5 million by the financial year 2022. Shopg banks on tier 2, 3 cities for growth Shopg expects the popularity of its D2C-owned brand ‘Ohayo Natural’ coupled with its affordable pricing to help it in its customer acquisition goal. The brand claims that it has witnessed a 100 percent month-on-month consumer base growth since its launch in December 2020. Commenting on its expansion plan, Abhishek Mishra co-founder at Shopg in a statement said, “D2C products currently in the market are meant for urban consumers and often sold at much higher price points. However, consumers in tier 2 and 3 locations also aspire for quality items at affordable prices but natural products at high rates have been beyond the reach of these customers, given their limited means. Therefore, Shopg will be providing natural, chemical-free and affordable skincare products via its social e-commerce platform to India’s remotest corners.” Shopg retails a multi-brand selection of products including cosmetics, personal care goods, jewellery, kitchenware, and groceries, among others. Ankur Arora, Abhishek Mishra, Pranay Suwalka, and Yogesh Nehra founded the business in 2019 and have also begun to launch private-label brands including skincare brand, Ohayo Natural. Shopg plans to launch 10 more brands by 2025. Copyright © 2021 FashionNetwork.com All rights reserved. Tags :
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ShopG Frequently Asked Questions (FAQ)
When was ShopG founded?
ShopG was founded in 2019.
Where is ShopG's headquarters?
ShopG's headquarters is located at Bengaluru.
What is ShopG's latest funding round?
ShopG's latest funding round is Seed VC.
How much did ShopG raise?
ShopG raised a total of $1.5M.
Who are the investors of ShopG?
Investors of ShopG include Raghunandan G., Rajesh Yabaji, RPSG Ventures, Prasanth Nair and Orios Venture Partners.
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