ShopBack company logo

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Founded Year



Series F | Alive

Total Raised


Last Raised

$80M | 2 mos ago

About ShopBack

Shopback is a cash back-focused e-commerce service that helps users shop smarter using a selection of curated deals and cash back offers through partner merchants across six countries in Southeast Asia and Taiwan. ShopBack was founded in 2014 and is based in Singapore.

ShopBack Headquarter Location

77 Ayer Rajah Crescent, #03-23



+65 6589 8708

ESPs containing ShopBack

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market provide web-based platforms or apps for customers to earn cash back on purchases. Cash-back reward tech can be used in stores, online, or on mobile. Some solutions require customers to upload receipts, while others deliver rewards automatically. These solutions can support CPG, restaurants, e-commerce, and retail use cases.

ShopBack named as Challenger among 12 other companies, including Ibotta, Upside, and Fetch Rewards.

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Expert Collections containing ShopBack

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ShopBack is included in 5 Expert Collections, including E-Commerce.



9,597 items


Loyalty & Rewards Tech

495 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs to their customers. This collection includes categories across loyalty software, digital loyalty & rewards, AI-powered loyalty, blockchain-powered loyalty, and more.



2,323 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Ad Tech

3,678 items



3,080 items

Track and capture company information and workflow.

Latest ShopBack News

Startup Evo raises US$600K in seed funding led by East Ventures

Aug 8, 2022

By Digital News Asia August 8, 2022 Funds will be channeled towards expanding product offerings, R&D Carro, Shopback, Prism+ and Spenmo participated in this round Direct-to-consumer startup Evo has announced the completion of its US$600,000 seed funding round led by East Ventures, with notable angel investors Aaron Tan from Carro, Joel Leong from ShopBack, Mohandass from Spenmo, and Jonathan Tan from Prism+, participating in this round. In a statement, the Singapore-based startup said the funds raised will be channeled towards expanding the brand’s product offerings and doubling down on research and development of new product categories to explore new distribution channels in the DTC sector. Founded in 2020 by former Grab Executives Roy Ang (pic), who is the co-founder and chief executive office (CEO) and Teoh Ming Hao, who is the co-founder and chief operating officer, the startup is a DTC health and wellness firm that offers quality supplements and hair products. The brand has over eight different products to its name, including its flagship product BounceBack, a livercare and anti-hangover supplement. Pivoting from live commerce software to DTC, the company claims to have seen 700% growth in the last five months and is now operating in ten markets globally. Ang said he believes that Covid-19 has drastically sped up e-commerce purchase patterns globally. “We aim to be the new age digital native brand that serves customers within the health and wellness category, with better branding, better product content and affordable pricing by removing the middleman in the mix,” he said. Besides its flagship product Bounceback, the company said it also runs their anti-hair loss brand mantou and they are also launching other supplement categories to tackle sleep, hair health and immunity supplements under the stryv brand. Evo’s co-founders were part of the early team members within Grab Financial Group, where they built GrabPay and other payment products regionally, the company said. Prior to joining Grab, Ang and Teoh both held management positions within e27 and Tech in Asia. The company claimed that it broke even in June this year, and is aiming to hit eight digit annualised revenue by the end of the year. It is also looking to raise another US$500,000 (RM2.2 million) in Q3 of 2022. Devina Halim, principal at East Ventures said “We have witnessed Evo’s adeptness and stealth in adapting to the evolving customers’ needs within the health and beauty sector. “We believe that the funding will help Evo to further expand their presence regionally and continue to provide the best products that cater to customers’ needs.” East Ventures is one of the first and largest multi stage venture capital firms in Southeast Asia, with notable investments in multiple unicorns like Tokopedia, Traveloka, Carro, Xendit, Shopback, Mercari, among others.

ShopBack Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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ShopBack Rank

  • When was ShopBack founded?

    ShopBack was founded in 2014.

  • What is ShopBack's latest funding round?

    ShopBack's latest funding round is Series F.

  • How much did ShopBack raise?

    ShopBack raised a total of $220.6M.

  • Who are the investors of ShopBack?

    Investors of ShopBack include January Capital, Asia Partners, East Ventures, EDBI, Temasek and 17 more.

  • Who are ShopBack's competitors?

    Competitors of ShopBack include Split Technologies, Upside, Fetch Rewards, Lucky, ZAP, Accrue Savings, Thank U Cash, Swaypay, CashBackApp, HappyCredit and 13 more.

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ZAP gives customers 5% to 20% cashback every time they spend money at a partner merchant. Customers can then use the cashback to pay for their purchases in these same establishments. ZAP gives brick and mortar merchants precise data and allows them to know who their customers are, similar to Google Analytics. Using this data, they can then create targeted promotions to very specific customer segments (non-returning, high spenders, and others) and send digital coupons directly to customers.

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