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Founded Year



Series F - III | Alive

Total Raised


Last Raised

$40M | 1 yr ago

About ShopBack

ShopBack operates as a cash-back-focused e-commerce platform. It connects its customers with partner stores and rewards them with points and cashback when they purchase via the platform with an integrated application. The company was founded in 2014 and is based in Taipei City, Taiwan.

Headquarters Location

14F, No. 1, Nanjing E. Road Sec. 4

Taipei City, 10595,


+65 6589 8708


ShopBack's Product Videos

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ESPs containing ShopBack

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The cash-back rewards market is made up of platforms that offer consumers the opportunity to earn cash back on purchases made from various brands and retail partners. It provides an efficient way for brands to drive incremental sales of their products in a cost-effective way while only paying per sale. The market also helps retailers reduce the need for paper coupons, which expedites checkout line…

ShopBack named as Highflier among 15 other companies, including Upside, Ibotta, and Fetch.

ShopBack's Products & Differentiators


    This is our flagship, Private Label Credit Card. Having this card allows a consumer to go to any of our retailers and purchase an item using our financing products (e.g., equal monthly payments for X number of months or defer payment for Y number of months at 0% interest).


Expert Collections containing ShopBack

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ShopBack is included in 3 Expert Collections, including E-Commerce.



10,550 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Loyalty & Rewards Tech

541 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.


Ad Tech

3,753 items

Companies offering tech-enabled marketing and advertising services.

Latest ShopBack News

ShopBack X TAT-HK to Launch "Must-Visit Places in Thailand" in December with Total Prizes Valuing over HK$250,000

Nov 29, 2023

ShopBack X TAT-HK to Launch "Must-Visit Places in Thailand" in December with Total Prizes Valuing over HK$250,000 English and Enjoy a Value-for-Money Flash Mop Trip with Besties #ShopBack # ShopBack first before Shopping #TATHK #AmazingThailand Link to download photos: HONG KONG, Nov. 29, 2023 /PRNewswire/ -- At ShopBack, you can always find good deals with significant shopping Cashback. Knowing that Hong Kong people love flying to Thailand for massage, spa treatment and various enjoyments during long weekends, we have prepared the following good deals especially for you! ShopBack has cooperated with the Tourism Authority of Thailand, Hong Kong (TAT-HK) for the first time to jointly launch "Must-Visit Places in Thailand", giving out prizes valued at more than HK$250,000 in total, bringing you and your besties a wonderful and value-for-money trip in Thailand! Mr. Arthur Wan, General Manager of ShopBack Hong Kong (right) feels very pleased to work with the TAT-HK to launch the exciting " Must-Visit Places in Thailand" campaign. Ms Phornmon Chansri, Director of the Tourism Authority of Thailand, Hong Kong (left) said this innovative collaboration has the potential to retain and attract customers by offering insights into the behavior of Hong Kong’s customers, thereby enabling a better understanding of what travelers truly desire. Mr. Arthur Wan, General Manager of ShopBack Hong Kong said "ShopBack has always been committed to creating wonderful shopping experiences for our members. This time, we feel very pleased to work with the TAT-HK to launch the exciting " Must-Visit Places in Thailand" campaign. Thailand has always been one of the favourite travel destinations of Hong Kong people, while December is the holiday season for Christmas celebration. We hope the Thailand offer will bring pleasure to our members. We will launch even more surprising promotional campaigns in the future." Ms Phornmon Chansri, Director of the Tourism Authority of Thailand, Hong Kong said "The partnership between TAT-HK and ShopBack is an inspiring example of how customer experiences can be improved while providing valuable Cashback to enhance travel experiences. This innovative collaboration has the potential to retain and attract customers by offering insights into the behavior of Hong Kong's customers, thereby enabling a better understanding of what travelers truly desire." ShopBack "Must-Visit Places in Thailand" HK$1,000 Challenge for Bangkok Round-trip Air Tickets ShopBack and TAT-HK are jointly launching the "Must-Visit Places in Thailand" campaign. Hong Kong people's favourite destinations of Bangkok, Chiang Mai and Phuket are waiting for you! Every Tuesday this December, spend HK$1000 or more at Agoda,, Expedia, and other designated travel merchants through ShopBack with Cashback successfully tracked and you will receive a "Challenge Opportunity Voucher" to win 2 sets of Bangkok round-trip air tickets. Buy and Get Air Tickets and Hotel Accommodations with Cashback from ShopBack on "Travel Tuesday"! Travel Rule No. 1 for smart girls: grab air tickets and hotel accommodations at lower cost in a smart way! ! ShopBack's "Travel Tuesday" campaign in December will help you get extra savings! On Tuesdays in December, buy air tickets or hotel accommodations from designated travel merchants such as Agoda through ShopBack, you can enjoy various offers every week with Cashback of up to 13%. At the same time, you can get a Cashback / rewards with your desired credit card to enjoy double benefits, plus a chance to win 2 sets of Bangkok round-trip air tickets, so that you can plan for a wonderful and value-for-money Thailand trip with your besties! What kind of jetso you can get for, say, booking accommodations in three five-star hotels in Bangkok through ShopBack's  "Travel Tuesday" campaign for a five-day-four-night Christmas trip with your besties? Here are the examples: Hotel From as low as HK$1,232 per night HK$672 In addition, becoming a new ShopBack member in December, you will have a chance to receive up to HKD130 Cashback. Please browse ShopBack's website or App for details. About The ShopBack Group The ShopBack Group is Asia-Pacific's leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. Driven by the vision to become the world's most rewarding way to shop, ShopBack is dedicated to saving members money and time, while delivering delightful experiences with every purchase. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$3.7 billion in annual sales for over 20,000 online and in-store partners, with over half a million transactions happening via the platform daily. In 2022, ShopBack expanded its offerings into the realm of financial services with the launch of ShopBack Pay and PayLater - providing members with responsible and convenient payment options at checkout, while empowering partners with more ways to engage potential customers. Cashback and services are subject to Terms and Conditions. For details, please visit:

Sep 27, 2023
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ShopBack Frequently Asked Questions (FAQ)

  • When was ShopBack founded?

    ShopBack was founded in 2014.

  • Where is ShopBack's headquarters?

    ShopBack's headquarters is located at 14F, No. 1, Nanjing E. Road, Taipei City.

  • What is ShopBack's latest funding round?

    ShopBack's latest funding round is Series F - III.

  • How much did ShopBack raise?

    ShopBack raised a total of $340.6M.

  • Who are the investors of ShopBack?

    Investors of ShopBack include Westpac Group, 65 Equity Partners, January Capital, Asia Partners, East Ventures and 20 more.

  • Who are ShopBack's competitors?

    Competitors of ShopBack include Hoopla Doopla and 7 more.

  • What products does ShopBack offer?

    ShopBack's products include FlexitiCard and 3 more.


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Karma operates as an online shopping discount-providing platform. It develops online shopping tools that track changing prices on fashion items and automatically find and apply coupons. It offers a bookmarklet tool to help consumers save and track products. The company was founded in 2014 and is based in Tel Aviv, Israel.

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Fluz is a financial technology company that operates in the cashback and rewards industry. The company offers a platform where users can earn cashback on their purchases and additional rewards when they refer friends to the platform. The company primarily serves the retail sector, with its services being applicable at a variety of stores. It was founded in 2015 and is based in New York, New York.


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