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shopadvisor.com

Founded Year

2011

Stage

Acquired | Acquired

Total Raised

$9.07M

About ShopAdvisor

ShopAdvisor enables agencies, brands, retailers and shopping malls to power shopping mobile proximity marketing experiences that drive consumers path to purchase in brick-and-mortar locations. The ShopAdvisor Platform continually collects product availability, shopper and location data and applies deep analytics to deliver each shopper a uniquely personalized shopping experience that spans from point of discovery on their phone to the store.On April 13th, 2021, ShopAdvisor was acquired by Targetable. The terms of the transaction were not disclosed.

ShopAdvisor Headquarter Location

9 Damon Mill Square Suite 3C

Concord, Massachusetts, 01742,

United States

617-515-8004

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Expert Collections containing ShopAdvisor

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

ShopAdvisor is included in 4 Expert Collections, including Store management tech (In-store retail tech).

S

Store management tech (In-store retail tech)

1,420 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.

G

Grocery Retail Tech

715 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

A

Ad Tech

3,655 items

T

Targeted Marketing Tech

348 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

ShopAdvisor Patents

ShopAdvisor has filed 2 patents.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

7/24/2013

Software design patterns, Microformats, Web browsers, Stream ciphers, Theoretical computer science

Application

Application Date

7/24/2013

Grant Date

Title

Related Topics

Software design patterns, Microformats, Web browsers, Stream ciphers, Theoretical computer science

Status

Application

Latest ShopAdvisor News

Targetable Acquires ShopAdvisor

Apr 13, 2021

Targetable Acquires ShopAdvisor Share Article The Premier Hyperlocal Hospitality Brand Marketing Platform Expands Campaign Development, Targeting and Analytic Services for Small Businesses to Reach Consumers with Right Offer at Right Moment By acquiring ShopAdvisor, we are significantly enhancing our ability to target and reach specific consumer segments and locations and then analyze overall campaign effectiveness by measuring engagement, sales lift and return on ad spend. NEW YORK and BOSTON (PRWEB)April 13, 2021 Targetable, a provider of an innovative and easy-to-use brand marketing platform, which enables any kind of small business to reach consumers with hyper local marketing campaigns via social media channels, has acquired ShopAdvisor, a provider of mobile proximity marketing and analytic solutions for restaurants and hospitality brands, CPG brands and their digital agency partners. The combined organizations will move forward under the Targetable brand. ShopAdvisor’s CEO, Jeff Papows will continue to work with the company in an advisory capacity. The terms of the deal were not disclosed. “The restaurant and hospitality sector has been impacted more than any other by the COVID-19 pandemic. Operators must be increasingly innovative and nimble with their marketing to reach consumers with personalized promotions and offers that will entice them to order online, participate in curbside or contactless pickup or make a reservation. The challenge for most, is that they do not have the time or technical experience to develop and execute hyper local, personalized and location-aware marketing campaigns that reach their target customer. This is what our platform enables and is being used across hundreds of locations today,” said Andrew J. Nash, CEO of Targetable. “By acquiring ShopAdvisor, we are significantly enhancing our ability to target and reach specific consumer segments and locations and then analyze overall campaign effectiveness by measuring engagement, sales lift and return on ad spend. ShopAdvisor also brings significant experience working in market segments that align with our vision for expanding our customer base to include CPG brands and digital agencies.” “Targetable has done a remarkable job establishing its platform as a game changer helping restaurants and other players in the hospitality industry move beyond basic web site marketing and promotions to intelligent ad campaigns that can reach consumers via popular social channels,” said Jeff Papows, CEO of ShopAdvisor. “The acquisition of ShopAdvisor by Targetable creates the most complete mobile marketing and social media promotional platform in the industry. From dynamic creation and management of social media to critical analytics and attribution of the results -- including sales lift and foot traffic studies – we now have it all. The integrated Targetable and ShopAdvisor capabilities can deliver marketing campaigns spanning the needs for even the smallest of restaurant, hospitality and other SMBs to sophisticated programs for national CPG brands. The combined offering is a potent, yet cost-effective and easy to use platform for any business, brand or digital agency looking for one solution that can meet all their needs, said Jeff Papows, PhD.” Targetable’s Brand Marketing Platform enables small and medium sized businesses to reach customers with hyperlocal digital marketing campaigns. Targetable’s data-driven approach provides rich personalization and hyper targeting capabilities to acquire and retain customers on a cost-effective basis while maintaining a consistent brand experience. ShopAdvisor’s Proximity Marketing solution enables end-to-end marketing campaigns that engage consumers on their mobile devices, tablets and desktops, to drive traffic to targeted locations in geo-fenced areas. Powered by ShopAdvisor campaigns also entail intelligent audience targeting, accurate product availability intelligence, rich media creative ads that engage and resonate with the consumer, and drive-to-location guidance for in-store purchase and other purchase options including purchase online and purchase online and pickup in store. About Targetable Targetable was founded in 2020 to enable small and medium sized businesses to executive digital marketing campaigns on a cost-effective basis while maintaining a consistent brand experience. Targetable’s Brand Marketing Platform provides restaurants a way to simply and quickly produce localized ads that appear on the most popular social channels. Marketing campaigns developed using Targetable leverage the learnings from thousands of individual restaurant experiences across differing hospitality experience concepts, including physical, virtual or ghost. The result is an affordable way to produce effective localized marketing for restaurants About ShopAdvisor ShopAdvisor enables brands, agencies, retailers, and restaurants to power mobile, and other digital shopping experiences that drive consumers’ path to purchase in brick-and-mortar locations. ShopAdvisor’s end-to-end solution spans audience and geographic targeting, development of rich media creative design and delivery, campaign execution, management and optimization, and post-campaign analysis. Share article on social media or email: View article via:

ShopAdvisor Web Traffic

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Page Views per User (PVPU)
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ShopAdvisor Rank

  • When was ShopAdvisor founded?

    ShopAdvisor was founded in 2011.

  • Where is ShopAdvisor's headquarters?

    ShopAdvisor's headquarters is located at 9 Damon Mill Square, Concord.

  • What is ShopAdvisor's latest funding round?

    ShopAdvisor's latest funding round is Acquired.

  • How much did ShopAdvisor raise?

    ShopAdvisor raised a total of $9.07M.

  • Who are the investors of ShopAdvisor?

    Investors of ShopAdvisor include Targetable, Bob DaVoli, Rob Soni, Pittco Capital Partners, Seavest Capital Partners and 3 more.

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