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Founded Year



Series C | Alive

Total Raised


Last Raised

$67.5M | 2 yrs ago

About Shogun

Shogun offers a drag-and-drop front-end page builder platform. It enables clients to build landing pages for commerce stores. The company specializes in web development, web design, and conversion rate optimization. It was founded in 2015 and is based in Walnut, California.

Headquarters Location

340 S Lemon Avenue Suite 1085

Walnut, California, 91789,

United States


ESPs containing Shogun

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

Headless commerce refers to an e-commerce architecture where the front-end presentation layer is decoupled from the back-end commerce functionality. This allows for greater flexibility and agility in creating unique customer experiences across multiple channels, such as mobile apps, social media, and voice assistants. The market for headless commerce solutions is growing rapidly as businesses seek…

Shogun named as Challenger among 15 other companies, including Elastic Path, Spryker, and Shopware.


Research containing Shogun

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Shogun in 6 CB Insights research briefs, most recently on Feb 8, 2023.

Expert Collections containing Shogun

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Shogun is included in 3 Expert Collections, including E-Commerce.



10,767 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).



8,123 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Retail Tech 100

100 items

The most promising B2B tech startups transforming the retail industry.

Latest Shogun News

Shogun Launches a New Era of Optimization and Generative AI Features for Ecommerce Merchants

Sep 12, 2023

News provided by Share this article Shogun revolutionizes how established merchants with complex needs can scale store content efficiently PALO ALTO, Calif., Sept. 12, 2023 /PRNewswire/ -- Shogun , a trailblazer in the no-code ecommerce page builder space, today announced the release of Shogun AI and Shogun Insights, the first milestones delivered in an expanded vision to further accelerate the growth of ecommerce brands. The next generation of Shogun Page Builder is here. See the video. In eight years, Shogun has enabled over 250,000 merchants to fully customize Shopify and BigCommerce store design for more conversions. As the builder that defined the category as the first of its kind on the Shopify App Store, the company has continued investing in the no-code editor space, and is once again innovating to empower non-technical merchants. Realization of an expanded vision for Shogun Page Builder begins today with the rollout of Shogun AI—content creation tools for merchants fueled by artificial intelligence—and Shogun Insights, a built-in optimization tool providing real-time recommendations for improving conversions, design, and performance. These new additions are delivered on top of an improved user interface, plus the powerful existing feature-set that has allowed customers to instantly clone content between stores for efficient multi-store growth. "When it comes to strategic ecommerce expansion, you need solutions that can handle complexity," said Finbarr Taylor, Co-founder and CTO of Shogun. "For nearly a decade we've been merchants' preferred page builder solution, and we know that the stores leveraging Shogun to the fullest are more established brands—often with multiple storefronts or regional stores. With our latest feature additions and improvements, we've become the builder that brands don't outgrow. We're excited to take this further with Shogun AI and Shogun Insights to become a trusted optimization partner for sophisticated brands." Where merchants today typically spend too many hours building store content manually, Shogun's AI features have been built to speed time to market: "You can now generate content—from your store's copy to entire page sections—instantly," said Bill Farrell, Senior Director of Product Management at Shogun. "Now, you never need to start from a blank page. We're helping merchants confidently publish high-converting content that drives revenue." Vastly speeding up content creation workflows, Shogun AI is composed of generative tools including AI Text, AI Designer, AI SEO, and AI Elements. These enable merchants to: Generate persuasive page copy in seconds: Select any text element, add a prompt, and get contextual store headlines, promotional banner text, and product descriptions. Create blocks of store content entirely with AI. Quick prompts generate compelling hero banners, value props, customer review blocks, and more, all directly in the builder. Merchants can stack AI-generated content blocks to create entire pages and variants fast. Auto-generate a store page's meta titles and descriptions for SEO-friendly content more likely to appear in search results. Harness AI to generate code for interactive store elements. Enhance existing development expertise by using prompts to guide AI code creation for unique or interactive store elements, with just minor tweaks pre-publish. "Generative AI is rapidly changing the possibilities for brands in ecommerce," says Katie Ouaknine, Owner of Badgley Mischka Web. "Merchants need to consider how they're adopting AI-enabled solutions—and which vendors can meaningfully help your business push past traditional design or platform limitations. Shogun's Content Syncing feature and Advanced plan tier were a no-brainer for us as we scaled, and Shogun is well-positioned to deliver and help brands continue to grow with this expansion." Beyond Shogun AI, the brand also announced Shogun Insights, a built-in optimization tool designed to give merchants access to real-time recommendations pre-publish. As Bill Farrell shares: "Merchants haven't always had a clear picture of how store content will perform—or they've needed to run diagnostics outside of a builder. Now, even without a background in design, SEO, or other marketing domains, anyone can gain the insights needed to create high-converting store content adhering to Google Lighthouse's performance requirements at-a-glance." With modern merchants facing a challenging landscape today with fewer resources, intense price pressure, inflation, and continually rising shopper expectations, this expanded vision and feature set represents another way to remain competitive. Coupled with Shogun's near decade of content creation expertise—and as the only builder with Shopify Plus certified status—Shogun AI and Shogun Insights deliver outsized capability to established merchants. Merchants can install Shogun Page Builder today from the Shopify or BigCommerce App Stores to get access to Shogun's generative AI features available on the latest paid plans. Shogun Insights will be available on the Grow and Advanced plans. To learn more about what Shogun's focus on optimization will mean for merchants: Attend the live Keynote September 26, 2023 at 2 pm EST/11 am PST, where Shogun's CEO and the Senior Director of Product Management will demonstrate how to leverage the expanded offering to its full potential. Read our blog about the importance of generative AI and optimization as ecommerce brands adapt to the current landscape. About Shogun Established in 2015, Shogun has enabled 250,000+ merchants to create exceptional ecommerce. Using Shogun Page Builder—a no-code page builder solution for Shopify and BigCommerce merchants—anyone on an ecommerce web team can build and publish store content fast to speed up time to market, reduce developer reliance, and convert more sales. From your first store customizations—to scaling your ecommerce site content with multi-store—Shogun Page Builder scales with you. Our customers include Rumpl, Vuori, OLIPOP, Bagdley Mischka, K-Swiss, The Ridge, and more. Visit to accelerate your store's online channel growth today. SOURCE Shogun

Shogun Frequently Asked Questions (FAQ)

  • When was Shogun founded?

    Shogun was founded in 2015.

  • Where is Shogun's headquarters?

    Shogun's headquarters is located at 340 S Lemon Avenue, Walnut.

  • What is Shogun's latest funding round?

    Shogun's latest funding round is Series C.

  • How much did Shogun raise?

    Shogun raised a total of $114.72M.

  • Who are the investors of Shogun?

    Investors of Shogun include Initialized Capital, VMG Partners, Accel, Insight Partners, Y Combinator and 3 more.

  • Who are Shogun's competitors?

    Competitors of Shogun include Vue Storefront, Pack Digital, Mason, Front-Commerce, commercetools and 7 more.


Compare Shogun to Competitors

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ikas provides an omnichannel retail platform. It helps manage physical stores, marketplace sales, and e-commerce platforms and in the digitization of operational processes. It was founded in 2017 and is based in Aalen, Germany.

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Commerce Layer

Commerce Layer is a headless commerce platform operating in the ecommerce industry. The company offers an API-first commerce engine that enables businesses to add global shopping capabilities to any website, mobile app, chatbot, or IoT device. It primarily serves the ecommerce industry. It was founded in 2017 and is based in Prato, Italy.


Brink is a company that focuses on providing composable commerce solutions in the eCommerce industry. The company offers a commerce API that allows businesses to set up markets, stores, products, and inventories, handle payments, taxes, and shipping, manage orders, and create discounts. Brink primarily sells to the direct-to-consumer (D2C), business-to-consumer (B2C), and business-to-business (B2B) sectors of the economy. It was founded in 2017 and is based in Stockholm, Sweden.

BetterCommerce Logo

BetterCommerce is a company that focuses on providing headless and composable commerce solutions in the ecommerce industry. The company offers a full stack commerce platform that includes services such as product information management, order management, content management, analytics, and AI-driven product recommendations. These services primarily cater to the ecommerce industry. It was founded in 2015 and is based in London, England.

Shopware Logo

Shopware focuses on providing a holistic omnichannel digital commerce platform, operating within the ecommerce industry. The company offers a range of services including customizable e-commerce solutions for various business sectors and service-based use cases, with a focus on flexibility, scalability, and customer experience. It primarily serves the ecommerce industry. It was founded in 2000 and is based in Schoppingen, Germany.


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