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Founded Year



Series A | Alive

About Shelfie

Shelfie is an image analytics platform designed to provide insights into the physical shelves of a retail environment. The system is made up of a cloud-based analytics platform, image capturing devices and reporting dashboards.

Headquarters Location

Level 2, 6 The Corso

Manly, New South Wales, 2095,


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ESPs containing Shelfie

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Consumer & Retail / Retail Tech

Companies in this market sell technology to track in-store shelf conditions, including planogram and merchandising compliance, stock levels, and pricing effectiveness. There are 5 primary data collection solutions: cameras, mobile scanning, shelf sensors, robots to monitor shelves, and autonomous drones. These companies also use software platforms to process data from external sources along with t…

Shelfie named as Outperformer among 15 other companies, including RELEX, Symphony RetailAI, and Scandit.

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Research containing Shelfie

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CB Insights Intelligence Analysts have mentioned Shelfie in 1 CB Insights research brief, most recently on Jan 23, 2023.

Expert Collections containing Shelfie

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Shelfie is included in 3 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,728 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Artificial Intelligence

10,110 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Grocery Retail Tech

643 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.

Latest Shelfie News

Daily Briefing: Singapore to ramp up factory activities as virus curbs ease; MCI, IMDA working with telcos to boost network capacity and internet connection

May 5, 2020

And d:tribe invests in Australian AI startup Shelfie. From Reuters: Singapore will progressively ramp up its manufacturing activities, according to the minister of trade and industry, with the city-state looking to restart its economy as coronavirus curbs start to ease over the next few weeks. Sectors that are intertwined with the global supply chain such as biopharmaceutical and petrochemicals as well precision manufacturing will be among priority sectors. Only about 17% of Singapore’s labour force is currently working onsite to maintain essential services and support for global production chains and connectivity. The city-state is facing the deepest recession due to circuit breaker restrictions, which are aimed at stemming the spread of the novel coronavirus and are due to last until 1 June. Singapore will start allowing some businesses to reopen from 12 May, according to authorities. From Channel News Asia: The Ministry of Communications and Information (MCI) and the Infocomm Media Development Authority (IMDA) will work with telecommunications operators to increase the buffer of their network capacity, according to communications and information minister S Iswaran. “This is to ensure that we are prepared for a possible rise in future demand and help ensure that individuals, households and businesses will continue to have strong and reliable Internet connectivity,” he added Since the start of the circuit breaker, telecom operators have seen an increase in their network traffic, particularly for fixed broadband and daytime usage due to telecommuting and home-based learning. However, the volume of traffic still remains within each operator’s network capacity, with a buffer of at least 30%, he added. “My ministry and IMDA will continue to ensure that our telecom infrastructure keeps pace with demand and meets our connectivity needs, especially as digitalisation accelerates in our economy and society,” said Iswaran. From e27: Singapore-based investor d:tribe Capital has announced a Series A follow-on investment into Australian artificial Intelligence company, Shelfie. The startup will use the additional investment from d:tribe to expand to the US and European markets. Shelfie has developed a solution by using AI and deep learning technology to automate the manually intensive and error-prone process of minimising stock gaps on shelves. The data are sent to the dashboard and mobile app, which are updated automatically to mobile devices informing floor staff to re-stock specific items. This platform is designed to help identify sales trends via every SKU and provide real time insights to optimise merchandising layouts. Do you know more about this story? Contact us anonymously through this link . Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us. To get a media kit and information on advertising or sponsoring click here . More News

Shelfie Frequently Asked Questions (FAQ)

  • When was Shelfie founded?

    Shelfie was founded in 2016.

  • Where is Shelfie's headquarters?

    Shelfie's headquarters is located at Level 2, 6 The Corso, Manly.

  • What is Shelfie's latest funding round?

    Shelfie's latest funding round is Series A.

  • Who are the investors of Shelfie?

    Investors of Shelfie include DTRIBE Capital and Brandhaus Capital Partners.

  • Who are Shelfie's competitors?

    Competitors of Shelfie include Trax and 4 more.

Compare Shelfie to Competitors

Wisy Logo

Wisy is an AI platform with image recognition to optimize products on display. Wisy enables retail excellence and maximizes sales by bringing products into the light, to be seen and be sold.

Trax Logo

Trax specializes in computer vision solutions for retail. The company enables execution controls in-store and the ability to leverage competitive insights through in-store execution tools, market measurement services and data science to unlock revenue opportunities at all points of sale. The company was founded in 2010 and is based in Singapore, Singapore.

Spacee Logo

Spacee provides real-time actionable data and insights powered by computer vision and artificial intelligence. Its products include the Deming system, HoverTouch platform, and analytics. It serves the retail, entertainment, gaming, hospitality, and manufacturing industries. Spacee was founded in 2013 and is based in Addison, Texas.

IWD Retail Thinking

IWD is a Paris, France-based virtual reality software publisher. IWD offers 2D, 3D and virtual reality software through its various businesses and supports luxury brands in their retail and merchandising strategies as well as in their training programs.

Simbe Robotics Logo
Simbe Robotics

Simbe Robotics gives retailers visibility into the state of merchandise in their stores through Tally, an autonomous shelf-auditing and analytics solution that combines artificial intelligence, computer vision, and deep analytics to scan and analyze retailers’ shelves in real-time. Simbe is able to process this data on the edge and in the cloud, delivering up-to-date insights multiple times per day via API.

One Door Logo
One Door

One Door, formerly RBM Technologies, is focused on the concept of visual merchandising management through a unique set of web-based solutions and services that optimize in-store execution of campaigns. The company's solutions enable retailers to tear down the barriers between data silos and leverage existing information to increase efficiencies at every step of the campaign process. One Door's visual management tools drive revenue and eliminate waste by using fixture-level planograms to deliver localized assortments for brands.

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