Founded Year



Series B | Alive

Total Raised


Last Raised

$41M | 1 yr ago

Mosaic Score

+100 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Shelf Engine

Shelf Engine offers a prediction engine that recommends what is needed for grocery/food retailers by managing inventory. The company uses machine learning and proprietary, predictive models to generate accurately forecasted orders of perishables for retail stores to eliminate food waste. Shelf Engine provides its services to grocery and food retailers. The company was founded in 2015 and is based in Seattle, Washington.

Shelf Engine Headquarter Location

720 3rd Ave

Seattle, Washington, 98104,

United States

Shelf Engine's Product Videos

ESPs containing Shelf Engine

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Transportation & Logistics / Supply Chain Tech

Demand forecasting and inventory optimization platforms utilize sales data and other relevant metrics to drive improvements in the inventory planning process. Startups in the space use prediction engines and supply chain planning algorithms to help retailers improve ordering accuracy, boost sales, and decrease waste.

Shelf Engine named as Challenger among 7 other companies, including RELEX, Brightpearl, and Impact Analytics.

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Shelf Engine's Products & Differentiation

See Shelf Engine's products and how their products differentiate from alternatives and competitors

  • Shelf Engine

    Shelf Engine forecasts and orders highly perishable foods for grocers at scale. Using AI, Shelf Engine’s platform predicts consumer demand with high precision and automates ordering for every SKU, every day, in every store. Shelf Engine simplifies grocery operations by automating the purchase orders sent to suppliers and distributors, paying them directly for the products they deliver, and only charging retailers for what they sell. Shelf Engine’s performance-based model reduces labor requirements, eliminates inventory risk, and guarantees profit expansion from day one.


    Shelf Engine uses scan-based trade to deliver its solution to retailers. By becoming a vendor of record, Shelf Engine simply takes over the ordering function end-to-end. There is not hardware or sof… 

Research containing Shelf Engine

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Shelf Engine in 3 CB Insights research briefs, most recently on Jun 9, 2022.

Expert Collections containing Shelf Engine

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Shelf Engine is included in 6 Expert Collections, including Store management tech (In-store retail tech).


Store management tech (In-store retail tech)

1,609 items

Startups aiming to work with retailers to improve brick-and-mortar retail store operations.


Grocery Retail Tech

819 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Food Waste

240 items

Startups that help tackle food waste along the food value chain.


Conference Exhibitors

5,302 items


Retail Tech 100

200 items

The winners of the 2020 CB Insights Retail Tech 100, published December 2020.


Supply Chain & Logistics Tech

1,131 items

Latest Shelf Engine News

Seattle startup Shelf Engine lays off 43 employees due to ‘challenging economic conditions’

Jul 30, 2022

Shelf Engine is the latest Seattle startup to cut its workforce. The company, which helps grocers manage food orders, confirmed to GeekWire that it laid off 43 employees due to “challenging economic conditions.” It didn’t provide an updated headcount; the startup employed 200 people in September when it raised cash from a group of celebrities. According to LinkedIn , the company currently has around 150 employees. “Due to the current challenging economic conditions, Shelf Engine made the very difficult decision to reduce the number of positions at the company,” CEO and co-founder Stefan Kalb wrote in an email to GeekWire. “We are moving forward aligned in pursuit of our mission to reduce food waste through automation.” Amid the broader economic downturn, many companies are being advised to reduce costs and extend cash runways, which often means laying off employees. Seattle startups such as Convoy, Flyhomes, Rad Power Bikes, 98point6, and Esper all had rounds of layoffs this year. Founded in 2016, Shelf uses machine learning to streamline the ordering process for grocers stocking their produce sections, aiming to trim costs and reduce waste in the process. The company reported in September that retailers who use the platform can reduce food waste by as much as 32% while increasing profits. Shelf Engine makes money by marking up products it buys from vendors that it sells to retailers. In September, the startup said that it was being used in at least 3,500 U.S. stores, with large retailers such as Kroger, Target and Whole Foods, as well as the food service company Compass Group named as clients. It also opened a second office in Denver. Shelf Engine co-founders Bede Jordan (left) and Stefan Kalb. (Shelf Engine Photo) Kalb got the idea for the company through another startup he co-founded, Molly’s, which provides healthy food to hospitals, grocery stores, coffee shops, gyms and offices. Kalb noticed the difficulty of building efficient fresh food orders and decided to build software that helped Molly’s purchase the right amount of bulk food to fulfill customer requests. Kalb co-founded Shelf Engine in 2016 with  Bede Jordan , a Microsoft veteran who was the principal software engineering lead for the company’s HoloLens team. The leadership team also includes  Deborah Alexander , chief operating officer and head of finance. The company has raised around $60 million to date, including a $41 million round in March 2021 and a $2 million round in September led by celebrities including Ellen DeGeneres, Portia de Rossi, Shaun White and Shawn Mendes. Other investors include General Catalyst, GGV Capital, Foundational Capital, 1984 Ventures, Correlation Ventures, Founders’ Co-op, Soma Capital, Firebolt Ventures, and Initialized Capital. Shelf’s post-money valuation in September was about $180 million, according to PitchBook.

Shelf Engine Web Traffic

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Shelf Engine Rank

  • When was Shelf Engine founded?

    Shelf Engine was founded in 2015.

  • Where is Shelf Engine's headquarters?

    Shelf Engine's headquarters is located at 720 3rd Ave, Seattle.

  • What is Shelf Engine's latest funding round?

    Shelf Engine's latest funding round is Series B.

  • How much did Shelf Engine raise?

    Shelf Engine raised a total of $58.22M.

  • Who are the investors of Shelf Engine?

    Investors of Shelf Engine include Initialized Capital, Foundation Capital, 1984 Ventures, Founders' Co-op, GGV Capital and 10 more.

  • Who are Shelf Engine's competitors?

    Competitors of Shelf Engine include Afresh, Shopventory, Neurolabs, Mojix,, Flowlity, RELEX, Scandit, Crisp, TotalCtrl and 41 more.

  • What products does Shelf Engine offer?

    Shelf Engine's products include Shelf Engine.

  • Who are Shelf Engine's customers?

    Customers of Shelf Engine include Harding's Markets.

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