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INTERNET | eCommerce / Apparel & Accessories

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Founded Year



Series E | Alive

Total Raised







SHEIN is an international B2C fast fashion e-commerce platform. The company mainly focuses on women's wear, but it also offers men's apparel, children's clothes, accessories, shoes, bags, and other fashion items. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets.

SHEIN Headquarter Location

Shenzhen, Guangdong,


Latest SHEIN News

Shein’s digital supply chain supplier Singbada nets investment for fast fashion expansion

Jul 27, 2021

Singbada expects more clothing companies to follow Shein’s example and demand flexible supply chains. Guangzhou-based startup Singbada secured a pre-Series A investment led by Xiang He Capital and joined by existing backer Weed Ventures to develop its supply chain software and management business. Founded in 2017, Singbada digitizes clothing companies’ long and fragmented supply chains, allowing them to be more efficient and responsive to dynamic consumer demands. The company offers robust data analysis and inventory prediction to larger clients, while also providing lightweight SaaS tools for smaller enterprise customers to improve operational efficiency. Singbada is one of fast fashion sensation Shein’s largest suppliers, producing tens of thousands of styles for the clothing industry upstart . Going forward, more clothing manufacturers will take inspiration from Shein’s success and utilize the services of providers like Singbada for flexible supply chain management, founder Li Yong said in an internal memo in June 2021. Singbada does not match the order depth of mature competitors like Shenzhou International, but manages a wider range of SKUs. Shenzhou International generated RMB 20 billion in revenue from 20,000 production orders for a range of apparel companies like Nike and Uniqlo, while Singbada only generated around RMB 100 million from the same number of orders, with its average order volume of 180 pieces. But this horizontal agility and ability to produce standardized products in small batches in three to ten days is Singbada’s strength, according to Li. As more companies adopt flexible supply chain solutions, Singbada is expanding its production capacity and honing its technology. The company counts more than 100 employees, over half of which are in research and development.

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Research containing SHEIN

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned SHEIN in 3 CB Insights research briefs, most recently on Jun 24, 2021.

Expert Collections containing SHEIN

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SHEIN is included in 4 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

771 items


Apparel & Accessories

508 items

This Collection includes startups selling apparel and accessories ranging from activewear to dresses to glasses.


Direct-To-Consumer Brands (Non-Food)

1,186 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.



8,426 items

SHEIN Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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