EasyRetailPro

Dec 6, 2017

Tencent and JD.com co-led CRM platform EasyRetailPro’s Series B with USD 20M, & more EasyRetailPro Financing status: RMB 132 million (USD 20 million) for Series B financing in 2017 Mobile CRM platform, EasyRetailPro, received USD 20 million for Series B led by TencentCorp and JD.com on December 1 to further strengthen the R&D of technology. EasyRetailPro is a mobile CRM (Customer Relationship Management) platform that focuses on retail, consumption, and local service. The platform mainly provides brands and retailers with local marketing interaction solutions to enable these business partners to achieve efficient marketing locally. Its marketing interaction solutions mainly target offline businesses and traditional e-commerce to rapidly build a connection between customers and brands, business stores, shopping guides, and so on. They provide support using big data analysis, action analysis, and sales and commodities analysis to intelligently sort members and provide them with precise marketing interaction. Founded in 2015 in Shanghai, EasyRetailPro’s team has more than 80 members, its core team members being from Dianping , Ctrip , etc. It has formed partnerships with over 100 brands and retailers, including Cabbeen , Ochirly , Aokang , JOEONE , and so on. This new financing round was led by Chinese tech giant, Tencent, and e-commerce giant, JD.com. Previously, EasyRetailPro secured financing funding from Legend Star, DCM , and so on. The capital will be used to further strengthen research and development in technology, recruit more members to expand its team, and improve customer experience and services to capture a larger market. Photo from vcg.com Chexiangjia Financing status: RMB one billion (USD 151 million) for Series B financing in 2017 O2O car trading platform, Chexiangjia, received USD 151 million for Series B on December 3 to expand its offline fleets in China. Chexiangjia is an O2O (Online to Offline) car trading platform that offers online and offline services both for new and used car trading, as well as automobile maintenance and repair, leasing, and other services. Its latest app updates show that Chexiangjia’s online services and data are under real-time operation as it is offline, which means the company is trying to transfer the whole offline process of services, employees, and products online to provide users with vastly enhanced user experience and efficiency. Founded in 2014 in Shanghai, Chexiangjia has over 1,100 offline outlets that cover 110 cities in China, with more than two million registered users on its app. It is seeking opportunities from other territories, such as real estate and vehicle cleaning. This Series B financing round was led by Ping An Insurance Group Co., Ltd , China Taiping and China Merchants Wealth . The company plans to use the funds to launch more than 10,000 offline outlets for car services by 2020, as well as expand to more car trading related consumption areas. (Top photo from 699pic.com)