It’s not a secret anymore: live stream shopping is the latest digital trend to sweep through the industry. Klarna is pairing up with Macy’s to launch a live stream shopping festival. The American retailer will work with the Swedish payment platform, where shoppers will have the opportunity to buy products live on their phones. In China, live stream shopping is enormously popular. The Chinese e-commerce event, Alibaba Single’s Day, generated USD115 billion in sales last year, leaning heavily on the live streaming platform to generate further sales. Klarna and Macy’s will model the event following enormous success in China and will run for two days – dubbed ‘Hauliday’. Although it’s not as well-known with the US audience, it’s ‘another smart way’ of connecting to customers, the CMO of Klarna explained. “At face value, it may look strange that Klarna is doing a thing like this,” said David Sandstrom, CMO at Klarna, to Forbes. “But once you get into the weeds, it’s just another smart way of connecting consumers with brands.”
The ultimate goal is to elevate the TV shopping experience on a global scale. “The ambition on my end is to create an ultra-modern QVC,” said Sandstrom. “Without all the cheesy sales tactics and salespeople.”
Klarna launched Livestyle in November 2020
This isn’t the first time Klarna is experimenting with the idea of live stream shopping. In November, Klarna debuted Livestyle, a live fashion show powered by Bambuser’s Live Shopping technology, which launched in 2019. The payment platform tested out makeup tutorials and interviews with fashion designers throughout parts of Europe, which ran for about an hour. “Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything,” said Emilia de Poret, the Fashion Director at Klarna. “Sweden as a market was quick to catch up on live shopping, but so far, we have only seen the beginning of this phenomenon. I think it will continue to be a big trend next year as well, but in a more refined form.”
According to Forbes, over the span of the six episodes that run, the live stream generated more than 100,000 viewers and ales of over 5,000 products. Klarna plans to build out its own version of the live stream shopping experience, which would be made available for free within the app itself. “I think traditional e-commerce is going to plateau without adding this dimension,” he said. “It’s the new version of going to the mall together.”
Live stream shopping is a huge phenomenon in China. Maggie Zhou, the MD of Alibaba Group ANZ, told Power Retail not to underestimate the power of live streaming. “It is even more popular than before,” she said. “[In 2020] many KOLs (key opinion leaders (i.e. influencers)) would do livestreaming to help promote the brand to consumers – and today, even the top KOLs would also invite movie stars to do the live streaming together with them.”
So, will the next move be Australia? It’s very likely, as the popularity of the shopping platform gains momentum. Even Zhou believes Australia should start experimenting with it, given its success in Asia. “In Australia, live streaming is also becoming popular because people are staying at home, and many are turning to shopping as entertainment—or as we say at Alibaba: ‘shoppertainment’,” she said. Is live stream shopping the future of online retail? Let us know your thoughts below. Like this story? Click  here  to find out more about Power Retail E-Commerce Intelligence or  here  to sign-up for the free weekly  Pulse Newsletter  for more essential online retail content.

E-Commerce Needs ‘Dimension’ | Klarna’s Plan for Live Stream Shopping

Payment processing platform  Klarna announced on Monday the launch of  Livestyle, which is a live fashion show powered by Bambuser ’s proprietary Live Video Shopping technology. Klarna claimed that Livestyle is the first of its kind in the western world and fully in line the company’s successful shift from a payment provider to take care of the entire shopping experience. “While many live shopping events focus on sales and promotions, Livestyle focuses on inspiring content that adds value and engages viewers. The show is led by the influencer and PR personality Roshi Hoss, along with star stylist Sara Biderman. New episodes of Livestyle will be released every week, and the show will be visited by several interesting guests and fashion experts.”
While sharing more details about the show, Emilia de Poret, Fashion Director at Klarna stated:
“Live shopping is sometimes described as a TV shop in budget format, but Livestyle can rather be described as a TV shop with extra everything. Sweden as a market was quick to catch up on live shopping, but so far we have only seen the beginning of this phenomenon. I think it will continue to be a big trend next year as well, but in a more refined form.”
The first season of Livestyle is made together with NA-KD, and the first episode will be broadcast on December 7 directly in Klarna’s app and on NAKD.com . Livestyle episodes:
December 14, 2020: Female Creators (Kvinnliga kreatörer)
December 21, 2020: Late Night Show (Uppesittarkväll)
December 28, 2020: Trend Spotting 2021 (Trendspaning 2021)
January 4, 2021: Back to work from home (WFH)
The Livestyle announcement comes just days after Klarna announced it has reached a record 11 million customers in the U.S. Klarna reported that the latest milestone represents a 106% increase year over year and a rapid climb from the 10 million reached only three weeks before. Founded in 2005, Klarna offers products and services to consumers and retailers within payments, social shopping, and personal finances. It enables consumers to make open payments quickly, easily, and securely; immediately, delayed, or in installments. Klarna works with over 205,000 retailers including in Germany H&M, Spotify, MediaMarkt, Expedia, Nike, and Deutsche Bahn.

Klarna Unveils Live Fashion Show “Livestyle”

November 30, 2020 | CrowdFund Insider | Shares: 0
  Payment processing platform Klarna announced on Monday the launch of  Livestyle, which is a live fashion show powered by Bambuser’s proprietary Live Video Shopping technology. Klarna claimed that Livestyle is the first of its kind in the western world and fully in line the company’s… Read More
The post Klarna Unveils Live Fashion Show “Livestyle” appeared first on Crowdfund Insider.

Klarna Unveils Live Fashion Show ‘Livestyle’

Klarna, which operates a global payments and shopping services platform, is launching the live fashion show “Livestyle” with the help of technology from Bambuser. Customers can now open up Bambuser’s Live Video Shopping from within the Klarna app. Sweden-based Klarna said the move was part of its effort to shift from being simply a payments provider […]

BNPL Payments Provider Klarna To Offer Live Fashion Show

Last updated Nov 30, 2020
STOCKHOLM, Nov. 30, 2020 /PRNewswire/ — Klarna, the leading global payments provider and shopping service, today announced the launch of Livestyle, a live fashion show powered by Bambuser’s proprietary Live Video Shopping technology. Since Bambuser’s launch of Live Video Shopping in late…

Klarna launches Livestyle, a live fashion show powered by Bambuser's Live Video Shopping

Stillhouse Spirits Co. is a young powerhouse brand lauded for its award-winning American-made spirits and unique one-of-a-kind, unbreakable stainless steel can that can go where glass can’t.

Stillhouse Spirits

LOS ANGELES , May 2 , 2018 / PRNewswire / -- Today Stillhouse Spirits Co. , renowned for its award-winning spirits encased in a one-of-a-kind , unbreakable and portable stainless steel can , announced their official partnership with LiveStyle , Inc. , one of the world 's largest music event producers .

Stillhouse Spirits Co. Announces Partnership With LiveStyle As Official Whiskey Partner...

Spotify is a digital music-streaming service that provides on-demand access to songs on devices, computers, mobiles, tablets, and home entertainment systems. Its services allow subscribers to search and discover music collections of friends, artists, and celebrities; build a personal collection playlist; and share music on Spotify, Facebook, Twitter, blogs, and via email with friends. The company also allows artists to post tracks on social networks, share them with fans, and promote their career. In addition, it provides advertising services.

Spotify

T-Mobile is a mobile carrier offering wireless services with a 4G LTE network.

T-Mobile

Mastercard (NYSE: MA) serves as a franchisor, processor, and advisor to the payments industry and provides an economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. Mastercard advances global commerce through its family of brands, including Mastercard, Maestro, and Cirrus; its suite of core products such as credit, debit, and prepaid; and its platforms and functionalities, such as Mastercard PayPass and Mastercard inControl. Mastercard serves consumers, governments, and businesses.

Mastercard

Insomniac

Alan Ett Creative Group

Bug Music

Made Event

Global

Universal Music Group

ID&T

Nine

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LiveStyle is a music event producer that offers a wide variety of live music properties. It produces and promotes single and multiday music festivals across North America, Europe, South America, Australia, and Asia.

Name	Work History	Title	Status
Alan Walter	Insomniac, Alan Ett Creative Group, and Bug Music	Chief Financial Officer, Senior Vice President	Current
Michael Julian Kovadlo	Made Event	Chief Marketing Officer	Current
Charles Ciongoli	Global, Universal Music Group, and PwC	Executive Vice President	Current
Adam Richman	ID&T	Senior Vice President	Current
Matt Bailey	CSM, and Nine	Senior Director	Current

Name	Alan Walter	Michael Julian Kovadlo	Charles Ciongoli	Adam Richman	Matt Bailey
Work History	Insomniac, Alan Ett Creative Group, and Bug Music	Made Event	Global, Universal Music Group, and PwC	ID&T	CSM, and Nine
Title	Chief Financial Officer, Senior Vice President	Chief Marketing Officer	Executive Vice President	Senior Vice President	Senior Director
Status	Current	Current	Current	Current	Current

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3M Success Story

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LiveStyle

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LiveStyle Management Team

13 Team Members

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