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INTERNET | eCommerce / Home Furnishings & Improvement

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About Serenata

Serenata is an online flower store that offers birthday flowers, anniversary flowers, plants, and gift cards in the UK. It is based in Birkirkara, Malta.

Serenata Headquarter Location

No. 11, L-Ufficcji, Misrah 28 ta' Frar 1883 Ground Floor

Birkirkara, R1501,


Latest Serenata News

These are the hobbies women are turning to in lockdown

Dec 26, 2020

These are the hobbies women are turning to in lockdown Survey shows most popular pastimes are likely to be inspired by favourite TV shows THE BIGGEST STORIES ACROSS BRISTOL IN YOUR INBOX SIGN UP When you subscribe we will use the information you provide to send you these newsletters. Sometimes they’ll include recommendations for other related newsletters or services we offer. Our Privacy Notice explains more about how we use your data, and your rights. You can unsubscribe at any time. Thank you for subscribingWe have more newsletters Show me See our privacy notice Invalid Email Cooking, baking and gardening appears to be the turn-to solace for women enduring Covid-19 lockdown. A survey of 1,000 UK women, carried out by the UK’s leading independent online florist Serenata Flowers, reveals that half (50%) of British women have taken up a new hobby since the pandemic began, with 67% practicing their new skill at least once a week. Of those who have taken up a new hobby, a large proportion claim to have refined their skills in the kitchen and garden. Cooking (34%), baking (31%) and gardening (26%) appear top of the list of the most popular new skills – likely inspired by television favourites such as The Great British Bake Off, MasterChef and Love Your Garden. Mary Berry was a big hit on the Great British Bake Off (Image: BBC) An additional 25% say they have made more time for regular reading since the start of the pandemic, followed by textile art such as knitting, crocheting and embroidery (15%) which completed the top five list. Research found there were some significant mental health benefits associated to learning a new skill, as 26% of respondents say it helps them to unwind, 26% say it helps to combat stress, while 24% say it allows them to switch off. Nearly one in five (19%) say that their new hobby has helped to increase their overall happiness, which is something many people have needed since the start of the pandemic. Read More Identifying other reasons why British women are taking up new hobbies, 28% say they wanted to fill their spare time during lockdown, 24% wanted to cure boredom and nearly one in four (23%) say they wanted to be more productive during such an uncertain time. Of women who said they would be interested in learning something new, learning a new language (20%) came top of the list, followed by fine arts such as painting, sculpting, sketching and crafting (17%). Many women say they would like to play a musical instrument Next on the list was learning to play an instrument (17%), followed by baking (14%), and completing the top five, 14% said they would love to learn the art of flower arranging. The research found that women aged 35-44 were most likely to undertake a new hobby or learn a new skill. Lucia Polla, Marketing Manager at Serenata Flowers, said: “The last year has been more challenging than anyone could have predicted, but it’s great to see that people are finding comfort and enjoyment from new hobbies and learning a new skill in the process. “Now is the perfect time to get out of your comfort zone and take up a hobby which you’ve always wanted to learn but never had chance to before. "From flower arranging to painting, there are so many hobbies which can help to relax the mind and boost your overall happiness in the process.” Serenata Flowers has created a step by step guide which shows budding florists how they can get started by learning how to arrange the perfect bouquet. For more information visit here . The top ten hobbies learnt during lockdown: Cooking (34%)

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