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Founded Year



Acquired | Acquired

Total Raised






About Segment

Segment is a platform for collecting customer data wherever it's generated - website, mobile app, servers, and more - and sending it to third-party tools, internal systems, or SQL databases with the flip of a switch. By consolidating data tracking to a single API, Segment saves engineers' time integrating new tools, eliminates data discrepancies, and democratizes data access across organizations. On October 12th, 2020, Segment was acquired by Twilio for a valuation of $3.2B.

Headquarters Location

100 California Street Suite 700

San Francisco, California, 94111,

United States


Missing: Segment's Product Demo & Case Studies

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ESPs containing Segment

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Customer data platforms (CDP) pull together large volumes of first-party data from multiple channels and sources — such as websites, social media, and retail software to create a centralized customer database with detailed profiles of each customer. Some solutions also go a step further with marketing automation tools, predictive modeling, and analytics. These companies serve D2C, e-commerce, reta…

Segment named as Leader among 12 other companies, including Tealium, Treasure Data, and Blueshift.

Missing: Segment's Product & Differentiators

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Expert Collections containing Segment

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Segment is included in 5 Expert Collections, including Tech IPO Pipeline.


Tech IPO Pipeline

568 items


Future Unicorns 2019

50 items


Targeted Marketing Tech

645 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Loyalty & Rewards Tech

178 items


Retail Media Networks

316 items

Tech companies helping retailers build and operate retail media networks.

Segment Patents

Segment has filed 4 patents.

The 3 most popular patent topics include:

  • ARM operating systems
  • Ajax (programming)
  • Java platform
patents chart

Application Date

Grant Date


Related Topics



Social networking services, System administration, Integrated development environments, Profilers, Machine learning


Application Date


Grant Date


Related Topics

Social networking services, System administration, Integrated development environments, Profilers, Machine learning



Latest Segment News

Online Gambling Market Size, Share & Trends Analysis Report By Type, By Device, By Region And Segment Forecasts, 2023 - 2030

Mar 9, 2023

By Type, By Device, By Region And Segment Forecasts, 2023 - 2030" - Online Gambling Market Growth & Trends The global online gambling market size is predicted to touch USD 153.57 billion by 2030, recording a CAGR of 11.7% from 2023 to 2030, based on a report. The emergence of freemium modes of online gaming, following the trend of betting applications and websites, is expected to drive market growth. The freemium model generates revenue via users and integrated advertisements. The increased smartphone and internet penetration and easy access to casino gaming platforms are positively influencing the market.For instance, according to GSMA, the Asia Pacific region will witness 333 million new mobile internet subscribers by 2025. Moreover, the availability of cost-effective betting applications is expected to favor market growth over the forecast period. According to data published by the New York state government, over 650,000 unique accounts were created on mobile betting apps in 2021. Online gambling developers have partnered with online casino software suppliers to cater to the demand for immersive casino games. For instance, in April 2022, Real Luck Group Ltd. partnered with Microgaming to create more than 100 casino games with branded titles. Moreover, legacy online gambling platforms are entering new markets through partnerships. For instance, in January 2023, PokerMatch entered the Indian market through a partnership with Playtech plc due to the growing number of online players in the region. The outbreak of the COVID-19 pandemic played a key role in expediting the online gambling demand as people spent most of their time indoors and opted for online games for their leisure.For instance, in May 2021, a study by the University of Bristol showed regular online gamblers were more than six times more likely to gamble online as compared to pre-pandemic levels. Besides, the adoption of various options for digital payments with safe payment gateways is also stimulating the adoption of online gambling applications. The market growth will be further accelerated by the increased adoption of digital currency and websites provided by betting and gambling companies. Online Gambling Market Report Highlights • The sports betting type segment is expected to expand at the highest CAGR over the forecast period from 2023 to 2030 as a result of the increasing popularity of professional sports leagues and competitions • The mobile device segment is expected to record the highest CAGR over the forecast period from 2023 to 2030 due to the emergence of immersive betting applications and the convenience of gambling via mobile devices • The increased advertisement of online gambling websites through online agencies, third-party ad servers, and networks and exchanges is expected to drive market expansion over the subsequent years • Europe dominated the online gambling market in 2022 by accounting for a revenue share of around 41.0%, owing to the legalization of online gambling, and the presence of stringent regulations and safe practices in the region • Asia Pacific is anticipated to register a CAGR of over 12.0% through 2030 in the market, owing to the increased smartphone usage, a larger population of youngsters, and the legalization of online gambling in the region • The major companies operating in the online gambling market include Paddy Power Betfair PLC and William Hill PLC

Segment Frequently Asked Questions (FAQ)

  • When was Segment founded?

    Segment was founded in 2011.

  • Where is Segment's headquarters?

    Segment's headquarters is located at 100 California Street, San Francisco.

  • What is Segment's latest funding round?

    Segment's latest funding round is Acquired.

  • How much did Segment raise?

    Segment raised a total of $281.72M.

  • Who are the investors of Segment?

    Investors of Segment include Twilio, Accel, Y Combinator, Thrive Capital, Google Ventures and 11 more.

  • Who are Segment's competitors?

    Competitors of Segment include Lemnisk, zeotap, Jentis, Sensibill, Snowplow Analytics, Rivery, Astronomer, Census, SegmentStream, FirstHive and 19 more.

Compare Segment to Competitors

Tealium Logo

Tealium develops a customer data platform, comprised of an enterprise tag management solution, omnichannel customer segmentation and action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline, and IoT. The firm primarily serves financial services, healthcare, retail, sports & entertainment, and hospitality industries. It was founded in 2008 and is based in San Diego, California.

mParticle Logo

mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through a unique approach to mobile data management, mParticle empowers clients to collect, organize and synchronize data, from mobile web and apps. The company was founded in 2012 and is based in New York, New York.

Amperity Logo

Amperity provides an Intelligent Customer Data Platform empowering global consumer brands to create personalized experiences by leveraging all their customer data.

Piwik PRO Logo
Piwik PRO

Piwik PRO, founded by Clearcode, is a full-service advertising and marketing technology software development house. Piwik PRO's flagship platform is a comprehensive, fully-integrated marketing technology stack that includes web and mobile analytics, Data Management Platform, tag manager, and content personalization. The platform provides any enterprise or organization 100 percent data ownership and privacy compliance in an on-premise or cloud environment.

ActionIQ Logo

ActionIQ is an enterprise customer data platform that aims to solve the problems marketers face including the flow and scale of data, analytics, and campaigns.

Blueshift Logo

Blueshift helps consumer brands intelligently scale their customer engagement. It's Customer Data Activation Platform uses patented AI technology to unlock the value of customer data and enables marketers to orchestrate individualized customer journeys across every owned and paid channel.

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