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seewhy.com

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Founded Year

2003

Stage

Acquired | Acquired

Total Raised

$10.85M

About SeeWhy

SeeWhy delivers website conversion technology by providing marketers with real time, automated website analytics and remarketing tools necessary to reach out to website visitors at the moment online purchases or forms are abandoned.

SeeWhy Headquarter Location

10 Milk Street Suite 306

Boston, Massachusetts, 02108,

United States

617-502-2077

Latest SeeWhy News

Hybris, SeeWhy, CRM, cloud: How SAP is pulling it all together

Sep 22, 2014

September 22, 2014 -- 13:00 GMT (06:00 PDT) Read this Read more After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May , SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software giant says the new suite, branded Customer Engagement and Commerce, is designed to offer businesses an integrated approach to delivering real-time experiences to customers across all digital channels. "We're going to make it even easier for an SAP customer to take advantage of Hybris in addition to their ERP and CRM investments," Hybris chief strategy officer Brian Walker said. "We're also, of course, still very much focused on the non-SAP customer being able to take advantage of Hybris as well and integrate it into any environment. " Walker said customers will be able to exchange information, such as customer data, between a variety of systems to produce a single view of the customer. "The digital channels as well as sales, service and marketing are now utilising a consistent data store for customer data and inventory and supply-chain data and a consistent set of business processes — from how a consumer or a B2B or telecoms customer is going to discover, research and buy and, of course, how the order gets processed," he said. Read this Read more Along with Hybris and HANA in-memory computing, SAP products included in Customer Engagement and Commerce include SAP Cloud for Sales, SAP Cloud for Service, SAP Cloud for Marketing and SAP Cloud for Social Engagement. Walker said those offerings have already been used together by a number of customers but now SAP is presenting them as a product with improved integration to speed up deployment. According to Hybris UK VP of product strategy Stefan Schmidt, the important difference now is the availability of an API to run across software products that before existed separately. "If you want to know something about a customer and what orders he placed or what kinds of engagement in terms of what emails you've sent to him, it's not important anymore whether that data come from Hybris, from the CRM system, or from the customer-service module," Schmidt said. "That data is all coming through that single layer, which gives customers the ability to develop mobile applications much faster, online applications, build integration into their fixed devices, build integration into any kind of other platform that they might want to use. "By harmonising those things under one single API, those kinds of integration points become much easier, and obviously we are adding more features that we couldn't do before. " Schmidt said a business that wants to deliver an attractive contextual offer to a customer needs not just historical data from the traditional CRM system, and orders in Hybris, but also fleeting data such as current browsing and email activity Tech Pro Research

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SeeWhy Patents

SeeWhy has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

12/5/2003

12/31/2013

Information technology management, Process management, Business intelligence, Production and manufacturing, Motivation

Grant

Application Date

12/5/2003

Grant Date

12/31/2013

Title

Related Topics

Information technology management, Process management, Business intelligence, Production and manufacturing, Motivation

Status

Grant

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