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Founded Year



Acquired | Acquired

Total Raised




About Second Measure

Second Measure promises to bring some clarity to the process of analyzing companies and their success. Through partnerships with proprietary data providers, Second Measure has built a software platform that analyzes billions of consumer purchases to provide valuable insight into the sales and growth rates of public and private companies.On December 24th, 2020, Second Measure was acquired by Bloomberg. Terms of the transaction were not disclosed.

Second Measure Headquarters Location

316 S Eldorado Street

San Mateo, California, 94401,

United States

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Expert Collections containing Second Measure

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Second Measure is included in 3 Expert Collections, including Payments.



2,432 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Conference Exhibitors

5,302 items



7,549 items

US-based companies

Latest Second Measure News

Bloomberg Second Measure Expands Transaction Dataset Offering

Jul 13, 2022

Share Bloomberg Second Measure, a leading provider of transaction data analytics that reliably delivers valuable insights into company performance and consumer trends, announced that it has launched a new and exclusive transaction dataset. The dataset derives aggregated analytics and insights from billions of purchases, which come from a U.S. consumer panel that includes 20+ million members. Additionally, Bloomberg Second Measure is introducing 3-day lag—offering unparalleled speed—to power faster decision making. Products built from this panel include bulk data feeds as well as a web-based application. These are the first milestones in a series of upcoming product and feature releases based on the new dataset. Clients rely upon Bloomberg Second Measure’s proprietary analytics for daily tracking of thousands of public and private companies. Investors can validate investment theses, track company performance intra-quarter, gain industry insights, and identify fast-growing consumer companies. Consumer brands can gain competitive intelligence, determine growth strategies, and analyze consumer spending patterns. These insights complement Bloomberg’s company fundamentals and market data. Jacob Boerema , CEO of Bloomberg Second Measure, noted, “Our vision, as one of the pioneers in alternative data, has always centered around supercharging our users’ existing research processes. The addition of this new and exclusive dataset allows us to provide clients with new analytics and a unique signal on consumer spending, at a faster speed.” Related Posts

  • When was Second Measure founded?

    Second Measure was founded in 2015.

  • Where is Second Measure's headquarters?

    Second Measure's headquarters is located at 316 S Eldorado Street, San Mateo.

  • What is Second Measure's latest funding round?

    Second Measure's latest funding round is Acquired.

  • How much did Second Measure raise?

    Second Measure raised a total of $23.62M.

  • Who are the investors of Second Measure?

    Investors of Second Measure include Bloomberg, Paycheck Protection Program, Bessemer Venture Partners, GS Growth, Citi Ventures and 6 more.

  • Who are Second Measure's competitors?

    Competitors of Second Measure include Segmint and 5 more.

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