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About Second Measure

Second Measure promises to bring some clarity to the process of analyzing companies and their success. Through partnerships with proprietary data providers, Second Measure has built a software platform that analyzes billions of consumer purchases to provide valuable insight into the sales and growth rates of public and private companies.On December 24th, 2020, Second Measure was acquired by Bloomberg. Terms of the transaction were not disclosed.

Second Measure Headquarter Location

316 S Eldorado Street

San Mateo, California, 94401,

United States

Latest Second Measure News


Jan 6, 2021

US – Global financial information business Bloomberg has completed its acquisition of consumer data analytics company Second Measure. Founded in 2015, Second Measure analyses anonymised purchases to offer tools that monitor company performance and consumer behaviour. The Bay Area-headquartered company also has an office in New York. The acquisition of Second Measure will add consumer transaction data analytics to expand Bloomberg’s company research. Investors can use the tools to obtain industry insights and validate investment theses, according to Bloomberg. The financial terms of the deal have not been disclosed. Shawn Edwards, chief technology officer at Bloomberg, said: “Our clients are increasingly incorporating non-traditional data in their investment and business strategy decisions. “By combining our strengths, we will be able to expand access to this intelligence.” Mike Babineau and Lillian Chou, co-founders of Second Measure, added: “This provides a tremendous opportunity to bring new data, tools, and methods to the market.”

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Research containing Second Measure

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Second Measure in 1 CB Insights research brief, most recently on Nov 19, 2020.

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Nov 19, 2020 report

How Uber Makes Money Now

Expert Collections containing Second Measure

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Second Measure is included in 6 Expert Collections, including Smart Money VCs (2017-2019).


Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.


Capital Markets Tech

1,300 items

Companies in the capital markets tech space are providing software and/or services for investment banks, hedge funds, investment managers, and so forth. Companies included use technology across the front, middle, and back-offices and streamline all pre- and post-trade operations.



1,486 items

Companies and startups in this collection enable consumers, businesses, and governments to pay each other - online and at the physical point-of-sale.


Data Life Cycle Management

124 items

Data Life Cycle Management startups provide solutions that collection, store, secure, prepare, integrate, and analyze data.


Conference Exhibitors

5,302 items



6,976 items

US-based companies

Second Measure Web Traffic

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Page Views per Million (PVPM)
Reach per Million (RPM)
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Second Measure Rank

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