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Saturo Foods company logo
FOOD & BEVERAGES | Non-alcoholic beverages
saturo.eu

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Founded Year

2017

Stage

Seed VC | Alive

About Saturo Foods

Saturo Foods offers gluten free, vegan, meal replacement drinks.

Saturo Foods Headquarter Location

Jahngasse 4 Top 9

Vienna, 1050,

Austria

(+43)681/10336449

Latest Saturo Foods News

Saturo meal replacement drinks launch in the US: 'In less than a year, half of revenue will come from the US'

Oct 4, 2018

Saturo, a ready-to-drink (RTD) non-GMO meal replacement beverage, that has taken Europe by storm, has launched online in the US market. Based in Vienna, Austria, Saturo Foods launched in 2017 after spending roughly two years in the product development phase. In Europe, the company offers a 550ml PET bottle and 330ml Tetra Pak of its meal replacement drink with 550 and 330 calories, respectively. According to the company, Its RTD products provide “an optimum amount of carbohydrates, proteins, healthy fatty acids, fiber, vitamins and minerals.”​ US launch strategy​ For its US launch, Saturo is starting with the 330ml (11.2 ounce) version, which functions more as a snack or meal complement, in chocolate and vanilla before expanding its offerings. The 11.2-ounce Tetra Pak contains one-sixth of your daily nutrition with 16 grams of protein (from whey protein isolate), 13 vitamins, monounsaturated fats (from high oleic sunflower oil), essential minerals, and isomaltulose for two to three hours of sustained energy, the company claims. According to CEO Hannes Feistenauer, the company wants to make sure it nails the initial launch before introducing American consumers to more of its portfolio. The company’s US launch is also rather quiet without massive marketing campaigns, but instead allowing the product’s taste and convenience to speak for itself to attract a loyal consumer following, Feistenauer said. “There are two ways to approach it, there are companies that take a big budget and splurge on marketing. That’s not how we are set up,”​ Feistenauer told FoodNavigator-USA. “We are leading in product development and R&D. we invest pretty much everything we have in R&D and very little in marketing. Our spirit is to test one thing and if it goes well, do the other things.”​ Saturo team with Square One investors The company also received an investment from Austrian strategic investor, Square One Foods, last month. Commenting on the investment, a spokesperson from Square One Foods said: “We believe in both the direction of market and the strength of the team. Saturo has the potential to establish a new category of meal replacement drinks and will soon be an integral part of our beverage range, like Red Bull or Coca-Cola.”​ The capital from Square Foods has gone towards its US launch, according to Feistenauer. Soylent’s success proves there’s an appetite for RTD meal replacements​ Feistenauer sees the 'complete nutrition' category as still in its early days in the US and while companies like Soylent helped put the idea of a meal replacement drink on the map, there is still plenty of room for new entrants. “I think the number of competitors is going to increase,”​ Feistenauer said. Saturo will be targeting a similar type of consumer as Soylent: the working professional who is health conscious and active but doesn’t always have time to break for a meal. “We are also targeting more and more gamers and students,”​ he added. While offering a limited selection of its products at first, Feistenauer said that the company will be quickly expanding its portfolio in the US market. “We think that it’s going to be a huge success. What I expect in less than a year half of revenue will come from the US,”​ he said. Copyright - Unless otherwise stated all contents of this web site are © 2018 - William Reed Business Media Ltd - All Rights Reserved - Full details for the use of materials on this site can be found in the Terms & Conditions

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Expert Collections containing Saturo Foods

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Saturo Foods is included in 4 Expert Collections, including Food & Beverage .

F

Food & Beverage

2,541 items

A

Alternative Proteins Startups

272 items

This Collection includes B2B and B2C companies developing alternatives to animal-derived proteins, including plant-based meat, dairy alternatives, lab-grown or cultured meat, and fermented proteins.

W

Wellness Tech

1,203 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

C

Consumer Packaged Goods ( CPG )

4,148 items

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