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Founded Year



Series B | Alive

Total Raised




Last Raised

$70M | 2 yrs ago



Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+40 points in the past 30 days

About Sama

Sama provides training data for artificial intelligence (AI) and machine learning (ML) algorithms. It focuses on video, image, language, and sensor data annotations and validation. The company provides its service to a wide range of industries such as media, technology, retail, agriculture, and transportation. It was formerly known as Samasource. The company was founded in 2008 and is based in San Francisco, California.

Headquarters Location

2017 Mission Street Suite 301

San Francisco, California, 94110,

United States



Sama's Product Videos

ESPs containing Sama

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Data Management

The data annotation market provides services for labeling large volumes of data in preparation for training AI and ML models. This market comprises both text and image & video annotation services. Most companies employ human annotators to classify and label datasets, with some offering AI-powered automation tools to speed up the process.

Sama named as Outperformer among 15 other companies, including Intel, Baidu, and Labelbox.

Sama's Products & Differentiators

    Sama Platform

    Sama’s integrated ML-powered platform coupled with our highly-skilled data annotation workforce for edge case validation, streamlines AI development for quicker time to accuracy – and to market.


Research containing Sama

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Sama in 2 CB Insights research briefs, most recently on Sep 29, 2023.

Expert Collections containing Sama

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Sama is included in 4 Expert Collections, including E-Commerce.



10,697 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).


Auto Tech

2,523 items

Companies working on automotive technology, which includes vehicle connectivity, autonomous driving technology, and electric vehicle technology. This includes EV manufacturers, autonomous driving developers, and companies supporting the rise of the software-defined vehicles.


Artificial Intelligence

11,383 items

Companies developing artificial intelligence solutions, including cross-industry applications, industry-specific products, and AI infrastructure solutions.


AI 100

100 items

Latest Sama News

Saudi SAMA Governor: MENA region holds strengths that can be invested in development

Feb 7, 2024

Al-Sayari stressed the importance of using different approaches of financial stability policies that take into consideration the region’s economic and financial circumstances and the interconnectedness between its economies Staff Writer, Saudi Press Agency February 7, 2024 PHOTO Riyadh: The Financial Stability Board (FSB) Regional Consultative Group for the Middle East and North Africa (RCG MENA) met Tuesday at the headquarters of the Saudi Central Bank (SAMA) in Riyadh. The meeting was co-chaired by SAMA Governor Ayman Al-Sayari and Egypt Central Bank Governor Hassan Abdulla and was attended by FSB Chair Klaas Knot. The group members discussed the challenges to global and regional financial stability, including the implementation of the global regulatory framework for crypto-asset activities, the lessons learned from the turmoil that affected the global banking sector in 2023, and the financial risks arising from the high interest-rate environment and non-bank financial intermediation (NBFI). In his remarks, the SAMA governor pointed out that the MENA region’s advantages -- including economic diversification, rapid technological progress, and its strategic location -- remain significant sources for the region’s development, highlighting the affirmation of the International Monetary Fund (IMF) in its regional economic outlook that the Middle East and Central Asia region is resilient to adverse macrofinancial risk scenarios. Al-Sayari stressed the importance of using different approaches of financial stability policies that take into consideration the region’s economic and financial circumstances and the interconnectedness between its economies. During the meeting, members received an update on the FSB’s program for 2024 and discussed the FSB’s report on the initial lessons learned from the banking disturbances in 2023. DISCOVER MORE

Sama Frequently Asked Questions (FAQ)

  • When was Sama founded?

    Sama was founded in 2008.

  • Where is Sama's headquarters?

    Sama's headquarters is located at 2017 Mission Street, San Francisco.

  • What is Sama's latest funding round?

    Sama's latest funding round is Series B.

  • How much did Sama raise?

    Sama raised a total of $84.84M.

  • Who are the investors of Sama?

    Investors of Sama include Rubio Impact Ventures, Bestseller Foundation, Ridge Ventures, BlueCrest Partners, Caisse de depot et placement du Quebec and 8 more.

  • Who are Sama's competitors?

    Competitors of Sama include, Ango AI, AIMMO, Peroptyx, Dataloop and 7 more.

  • What products does Sama offer?

    Sama's products include Sama Platform.

  • Who are Sama's customers?

    Customers of Sama include Walmart, Orbisk, Vulcan, Volumental and Google.


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Labelbox develops a training data platform for machine learning teams to build real-world artificial intelligence (AI) solutions. The platform consists of label editor tools for batch, and real-time labeling workflows, collaboration, quality review, analytics, and more. It serves the government, retail, insurance, manufacturing, and healthcare sectors. It was founded in 2018 and is located in San Francisco, California.

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Snorkel AI focuses on data-centric artificial intelligence (AI) in the technology sector. The company offers an AI data development platform that enables programmatic labeling and curation of data to accelerate AI development, fine-tune large language models, and distill models for use in production applications. It primarily serves sectors such as banking, healthcare, government, insurance, and telecommunication. It was founded in 2019 and is based in Redwood City, California.

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Shaip is an AI-based data processing services provider. It provides comprehensive training data services such as AI data collection and licensing, data annotation and labeling, data de-identification, data transcription, and more. It provides its services to healthcare, automotive, retail, banking, and many more sectors. Shaip was founded in 2018 and is headquartered in Louisville, Kentucky.

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CloudFactory focuses on providing workforce solutions for machine learning and business process optimization. The company offers services such as data labeling, accelerated annotation, and human-in-the-loop automation, which support workflows and fill gaps in artificial intelligence (AI) and automation. CloudFactory primarily serves sectors such as the autonomous vehicles industry, finance, healthcare, insurance, and retail. It was founded in 2010 and is based in Reading, United Kingdom.

Alegion Logo

Alegion is a company that focuses on data annotation and collection services, operating within the artificial intelligence and machine learning industry. The company offers services such as data collection, data annotation, and quality control, aimed at transforming unstructured data into high-quality, model-ready training data. Alegion primarily serves sectors such as healthcare, hospitality, insurance, manufacturing, retail, security, software, and sports. It was founded in 2012 and is based in Austin, Texas.


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