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Founded Year



Incubator/Accelerator | Alive

Total Raised


About Salesfloor

Salesfloor is a mobile clienteling and virtual selling platform designed for store associates to personalize customer experiences. Salesfloor provides clienteling tools to engage customers on any channel and mobile checkout for convenient in-store experiences. It was founded in 2013 and is based in Montreal, Canada.

Headquarters Location

651 Notre Dame Street Suite 350

Montreal, Quebec, H3C 1H9,



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ESPs containing Salesfloor

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

The social commerce enablement tech market is a collection of technology solutions that enable retailers to connect with customers and sell products through social media platforms, live video, and other digital channels. These solutions allow retailers to provide personalized service, manage appointments, automate tasks, and streamline the fulfillment process. The market includes platforms for liv…

Salesfloor named as Leader among 14 other companies, including CommentSold, Whym, and Zmags.

Salesfloor's Products & Differentiators

    Virtual Selling

    Salesfloor Connect enables online customers to connect with a local store associate in real-time directly from any page or e-commerce site. They initiate conversations through video, live chat, e-mail or text messaging. Smart routing ensures customers connect with local stores. Customers can request appointments hrough Salesfloor Connect or associates manage appointments using the Salesfloor app. Associates create an event information page and manage RSVPs directly in the Salesfloor app. They can also host livestream events and share clickable product images with attendees. Storefronts drive incremental sales and traffic by enabling customers to shop with a known and trusted product expert while viewing their recommended products. Associates provide real-time recommendations and assistance as they navigate the website.

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Research containing Salesfloor

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Salesfloor in 3 CB Insights research briefs, most recently on Nov 15, 2022.

Expert Collections containing Salesfloor

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Salesfloor is included in 4 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

2,142 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.



369 items

Companies that are a subset of e-commerce that introduce social elements into the online purchasing experience. This includes peer-to-peer selling, group buying, influencer networks (including influencer marketing agencies), and technology that enables social selling.


Conference Exhibitors

5,302 items


Customer Service Tech

830 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

Latest Salesfloor News

Fabletics gets personal with customers in-store and online

Jul 26, 2023

Activewear brand Fabletics has deployed Salesfloor's customer engagement platform to personalize the customer experience and creating connected conversations across its sales channels. Provided From its founding in 2013 activewear brand Fabletics has been focused on providing exactly what the activewear customer wants in high-performance gear and doing so via customer engagement and hardcore listening. Now that customer connection is getting even deeper and even more engaging. Fabletics has partnered with Salesfloor, a customer engagement platform that combines virtual shopping conversational AI and clienteling to empower store associates in a quest to personalize the customer experience — whether the customer is browsing inside one of the brand's 95 retail locations or online. Customers can now get expert sizing insight, style advice and stock availability, online or in the store, from a store associate. On their end, store associates can better manage customer relationships and personalize recommendations via video chat, email and text. It's all about high-touch personalization and crafting customer interactions that will deepen customer loyalty while driving more sales. The brand's VIP membership program currently boasts over 2 million members. Fabletics, headquartered in El Segundo, California, joins the ranks of Saks Fifth Avenue, Holt Renfrew, Bloomingdale's, Ben Bridge Jeweler and Chico's in deploying the Salesfloor solution that promises to drive higher online conversion rates, increased basket sizes and decreased return rates. The inside strategy Fabletics chose Salesfloor given its leadership in the clienteling and customer/associate space, according to Ron Harries, SVP, head of retail at Fabletics. "They have a proven track record of success, and their mission aligns well with ours at Fabletics. We have been leveraging our internal tools to engage with members and customers up to this point. Salesfloor will allow us to accelerate our strategies and engage at new levels," he said in an email interview with RetailCustomerExperience. Deploying the Salesfloor platform is tied to Fabletics' philosophy that its members and guests are at the center of everything it does as a brand and every decision it makes as a brand. "Our membership program allows us to engage in ways that are very unique to our brand, which is a critical part of our uplifting experience across all platforms and touchpoints," said Harries. "We have always engaged through initiatives like our in-store fitness and community events, special shopping parties, etc. Our Salesfloor partnership will now allow us to have a more personalized, one-to-one relationship with all who visit our space." The platform allows the brand to empower the capabilities of 1,000-plus store associates to elevate the customer experience. "We focused our efforts on explaining the new initiative and how each team member plays a part," said Harries. Fabletics worked with Salesfloor to develop interactive associate training across its learning hub platform and then closely monitored feedback to improve where needed. In assessing the technology partnership, and its impact, Harries has just one regret. "Our main insight, as of now, is that I wish we would have done this sooner." The need for customer engagement Personalizing the customer experience requires customer engagement and the latter is "an indispensable priority for retailers," according to Ben Rodier, chief client officer at Salesfloor. "First and foremost, customer engagement drives customer loyalty. By establishing connections and nurturing relationships, retailers can create a sense of value and appreciation among their customers," he said in an email interview. "When individuals feel valued by a brand, they become loyal advocates who consistently choose that retailer over others. These loyal customers not only provide a steady revenue stream but also serve as influential ambassadors, spreading positive word-of-mouth and attracting new customers to the brand." Fabletic's tech initiative comes at a time when shoppers are increasingly seeking personalized experiences . Nearly half of consumers, over 40%, are hungry for personalization in the customer experience and are willing to provide more data to get it, according to a Vibes survey that polled over 1,000 mobile-centric consumers on how they interact with brands on smartphones. The top three types of personalization consumers find to be most useful are "recommendations and offers based on past behavior or purchases" (41%), "interests and preferences supplied to the brand" (40%) and "content and offers targeted to their current location" (34%), according to research from Airship, a mobile app experience company. Customer engagement is also a powerful tool for differentiation in the extremely competitive retail marketplace. "This differentiation is vital for long-term success, as it helps to secure a customer base that remains loyal even when faced with alternatives," said Rodier, adding that by investing in understanding customers' preferences, needs and purchase history, retailers can deliver targeted offers, personalized recommendations and tailored promotions. "This level of personalization not only enhances the customer experience but also leads to higher conversion rates, increased average order value, and ultimately drives greater sales and revenue for the business." The Salesfloor platform, in addition to helping brands deliver personalized experience and digital communication channels, can elevate the store associate role to one of brand ambassador — which plays a key role in the personalized experience, said Rodier. "Retailers can transform their store associates into brand ambassadors, empowering them to engage with customers, build relationships and provide exceptional service, creating a competitive advantage." Misconceptions in play Retailers striving to create and sustain personal customer interactions often have some misconceptions about the technologies and tools that can help create a successful strategy. One is that the technology will replace human interaction, yet Rodier said it is nearly the opposite impact as it enhances and complements the human element. "Our platform empowers store associates to deliver personalized service and build relationships, leveraging technology as a tool to facilitate meaningful interactions." Another fallacy some retailers have is that technology can be costly, complex and time-consuming. But Rodier said the reality is that it should be a smooth effort when working with the right partner and that while there are costs involved the potential return on investment can be very high — from improved customer satisfaction, bigger sales and stronger brand loyalty. "That can lead to significant long-term benefits that outweigh the initial costs," he said. Associate buy-in key The biggest hurdle in driving a personalized retail experience is the involvement of store associates who are on the frontline with customers — from helping them find needed product to checkout. Some associates could view tools and technology as a job competitor. "By emphasizing the benefits and value that the platform brings, retailers can help associates understand how it amplifies their abilities and empowers them to deliver exceptional service. Providing proper training and support can alleviate concerns and encourage adoption," said Rodier. "Clearly communicate how the platform enhances customer experience, drives sales and strengthens customer loyalty. By highlighting the benefits, retailers can create enthusiasm and encourage adoption among associates." In choosing a tech partner, Rodier recommends retailers ensure they are getting accurate information about a solution, conduct thorough evaluations and engage in open communication with a chosen provider. "By doing so, retailers can fully understand the capabilities, benefits and potential challenges associated with deploying customer engagement technology, enabling them to make informed decisions and effectively leverage the technology to enhance their business," he said. The keys to success are assessing internal resources for needed capabilities in supporting a solution and aligning associate training to fully leverage capabilities. "Fostering a collaborative culture is key. Encourage store associates and management to work together as a team, embracing the platform as a collective effort," said Rodier.

Salesfloor Frequently Asked Questions (FAQ)

  • When was Salesfloor founded?

    Salesfloor was founded in 2013.

  • Where is Salesfloor's headquarters?

    Salesfloor's headquarters is located at 651 Notre Dame Street, Montreal.

  • What is Salesfloor's latest funding round?

    Salesfloor's latest funding round is Incubator/Accelerator.

  • How much did Salesfloor raise?

    Salesfloor raised a total of $31.5M.

  • Who are the investors of Salesfloor?

    Investors of Salesfloor include Plug and Play Japan, Level Equity, White Star Capital, BDC Venture Capital, Jamie True and 3 more.

  • Who are Salesfloor's competitors?

    Competitors of Salesfloor include Immerss, Mad Mobile, Proximity Insight, Replika Software, etaily and 7 more.

  • What products does Salesfloor offer?

    Salesfloor's products include Virtual Selling and 3 more.

  • Who are Salesfloor's customers?

    Customers of Salesfloor include Ben Bridge Jeweler, Saks Fifth Avenue, Bloomingdales, Chico's and Peruvian Connection.

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  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
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Compare Salesfloor to Competitors

Mercaux Logo

Mercaux provides omnichannel store platforms. It empowers retailers to deliver shopping experiences both in-store and remotely. It uses assisted selling and self-service digital solutions to increase the in-store experience. The company was founded in 2013 and is based in London, United Kingdom.


Parla provides a customer management product that helps users connect with customers for remote selling via video, audio, SMS, WhatsApp and chat. The firm primarily serves home & furnature, skincare, automotive, jewerly, and accessories & apparel companies.

Immerss Logo

Immerss offers a live commerce platform to connect online shoppers with in-store sales associates via live shoppable video. It enables retail associates to give customers the support they need to make purchases, improving the customer experience and increasing brand loyalty. the platform offers digital clienteling and live streaming. It was founded in 2015 and is based in Dallas, Texas.


Etaily provides brands with end-to-end omnichannel eCommerce solutions for virtual selling. It also maintains consumer data analytics. It is based in the Philippines.

Mirakl Logo

Mirakl provides a software-as-a-service (SaaS) platform to manage third-party marketplaces and drop-ship businesses. Its solutions include a network of marketplace sellers and partners, streamlined supplier catalog onboarding, personalized product recommendation, and more. The company provides services to retail and business-to-business customers (B2B). The company was founded in 2012 and is based in Paris, France.

TAKU Retail Logo
TAKU Retail

TAKU Retail provides a cloud-based ERP for multichannel retail. It uses customer data to help reduce costs and react quickly to in-store and online market opportunities and to manage sales, inventory, and online presence. The company was founded in 2018 and is based in Toronto, Canada.

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