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CONSUMER PRODUCTS & SERVICES | Personal / Personal Care Products
sahicosmetics.com

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Stage

Incubator/Accelerator | Alive

Total Raised

$200K

About SAHI Cosmetics

SAHI Cosmetics focuses on makeup products aimed at Arab, Latina, and Indian consumers with "medium" skin tones that may have yellow or olive undertones.

SAHI Cosmetics Headquarter Location

P.O. Box 5432

Plymouth, Michigan, 48170,

United States

Latest SAHI Cosmetics News

SAHI Cosmetics wins $100,000 investment in AOL founder's Rise of the Rest competition

Oct 18, 2017

Share Shelly Sahi receives her $100,000 check. Shelly Sahi receives her $100,000 check. SAHI focuses on makeup products aimed at Arab, Latina, and Indian consumers with "medium" skin tones that may have yellow or olive undertones. "Rise of the Rest is a very interesting competition, with the founder of America Online (AOL), Steve Case, investing in your company if you win ," Sahi says. "Just that name alone, having someone so sought after in the technology and entrepreneurial world — it was an honor to be chosen as a semi-finalist."   Sahi's main concern was that Case is from a technology background, and she wasn't sure he would take her makeup company seriously. "But Steve was really happy with my business idea," Sahi says. "He saw that it was scalable and profitable, and the judges thought I was a credible leader who could lead the company to success."   SAHI was one of eight local companies who pitched to Case at the Michigan Theater last week. The other competitors were SkySpecs , Pitstop , Genomenon , Inmatech , Warmilu , SurClean , and Civionics . The pitch competition capped a day in which Case toured Ann Arbor accompanied by local public figures including Michigan governor Rick Snyder, Ann Arbor mayor Christopher Taylor, and Rock Ventures founder Dan Gilbert. Sahi brainstormed the idea for her company while still an MBA student at the University of Michigan Ross School of Business. She started working on the company full-time in December 2016, making SAHI one of the youngest companies to make the list of finalists in the Rise of the Rest competition. When asked during the competition about how she handles struggles and hard decisions, Sahi shared that she had a chance to put her products on a website that sells products on discount. "We could have made a lot of sales from that, but I knew that, ultimately, our strategy is to position SAHI as a luxury brand, so we couldn't have it discounted the first time somebody encountered our brand," Sahi says. "We could have made money in the short run, but it didn't fit our long-term strategy."     "We need more people to find out about SAHI and try our products," she says. "I know they'll be satisfied and will come back for our newer products."   Sarah Rigg is a freelance writer and editor in Ypsilanti Township. You may reach her at sarahrigg1@gmail.com .

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Expert Collections containing SAHI Cosmetics

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

SAHI Cosmetics is included in 3 Expert Collections, including Direct-To-Consumer Brands (Non-Food).

D

Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.

B

Beauty & Personal Care

1,708 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

W

Wellness Tech

1,219 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

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