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About SafeAuto Insurance

SafeAuto Insurance is a property and casualty insurance carrier based in Columbus, Ohio.On June 2nd, 2021, SafeAuto Insurance was acquired by Allstate Insurance Company at a valuation of $300M.

SafeAuto Insurance Headquarter Location

4 Easton Oval

Columbus, Ohio, 43219,

United States


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Latest SafeAuto Insurance News

SafeAuto Improves Customer Journey with Successful Implementation

Jun 17, 2021

Rapid replacement of an existing direct sales solution ensured positive feedback from customers and internal users , an InsurTech company focused on accelerating digital transformation for insurance organizations, is pleased to announce that SafeAuto Insurance Company (SafeAuto) has successfully implemented the Direct-to-Consumer Insurance Sales Platform ( Platform). “SafeAuto’s focus has always been to provide convenient options for consumers to buy auto insurance whether it be through traditional agents or directly online,” said  Kim Keiser , senior product manager for SafeAuto. “With the Direct-to-Consumer Insurance Sales Platform, consumers can quickly and easily quote, bind, and purchase a SafeAuto insurance policy on a mobile-friendly, intuitive web portal. We chose for the platform’s streamlined interface, seamless core system integration, and robust features and functionality.” To meet SafeAuto’s needs, deployed the company’s Direct-to-Consumer Insurance Sales Platform, which provides a completely new purchasing experience for SafeAuto’s customers and dramatically improves the customer quoting journey. The platform was fully integrated with SafeAuto’s existing systems, configured, and selling policies within 90 days. The platform’s initial release is in California. “ rapidly delivers SaaS products that improve the customer experience and feel custom built, without the added expense or time commitment of a custom software platform, all while minimizing disruption to insurance company resources and existing processes,” said  Steve Johnson , co-founder and head of product for “We love working with the SafeAuto team and look forward to expanding this implementation and exploring new opportunities as we work together going forward.”’s Direct-to-Consumer Insurance Sales Platform is a 360-degree suite of SaaS solutions which connect and unify consumers, producers, and employees via any channel. This multi-channel platform engages customers from any device, at any time, and is capable of seamless integration with multiple existing core administration systems. In this way,’s Platform helps insurance organizations avoid unnecessary, expensive, and complex rip-and-replace projects by enhancing internal capabilities, maximizing capital investments, and increasing process transparency.

SafeAuto Insurance Web Traffic

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