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Rustic Crust

Founded Year



Series C | Alive

Total Raised


Last Raised

$8M | 4 yrs ago

About Rustic Crust

Rustic Crust offers all-natural and organic pizza products. Its produces through its brand American Flatbread, which caters to shoppers looking for premium products both through its use of organic and local ingredients as well as with its unique baking process. Unlike other frozen pizza companies, American Flatbread bakes its pizzas with toppings before freezing them. In order to evoke the taste of a restaurant-caliber pizza, the company also ages its dough, utilizes some hand stretching and hand topping, and uses a wood-fired oven.

Headquarters Location

5 Main Street

Pittsfield, New Hampshire, 03262,

United States


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Expert Collections containing Rustic Crust

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Rustic Crust is included in 1 Expert Collection, including Food & Beverage .


Food & Beverage

2,716 items

Latest Rustic Crust News

US pizza company Rustic Crust attracts US$8m investment

Jul 2, 2018

Rustic Crust, a US better-for-you pizza company, has won US$8m in investment backing. The money has been put in by St Louis-based Advantage Capital Agribusiness Partners (ACAP). Rustic Crust offers  natural aoffers naturalucts, including ready-made pizza crusts, sauces and pizza kits, as well as its American Flatbread-branded frozen pizzas. It said it will now explore opportunities to expand its brand and strengthen operations as it continues to drive sales and execute on its growth plan. Brad Sterl, CEO of Rustic Crust, said: "From the beginning, our goal has been to create delicious and convenient, all-natural meal options for families across the US. "We're looking forward to expanding our brand and reaching new customers, while continuing to keep our operations here in New Hampshire. The majority of our employees are from Pittsfield and the surrounding area, and as the business continues to grow, we hope to bring more people to our community, to live and work." Keith Freeman, principal at ACAP, said: "Rustic Crust has demonstrated a resounding and unwavering commitment to its community, from its total rebuild after a devastating fire in 2014 to the operation of its second facility in town. The company's employment has increased by nearly 40% in three years and expansion plans are set to drive positive economic impact for the area. "At Advantage Capital, we're looking not only at strong companies poised for growth, but also companies that can make a positive, lasting impact in their communities." P.S: If you liked this article, you might enjoy the just-food newsletter. Receive our latest content delivered right to your inbox.

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Rustic Crust Frequently Asked Questions (FAQ)

  • When was Rustic Crust founded?

    Rustic Crust was founded in 1996.

  • Where is Rustic Crust's headquarters?

    Rustic Crust's headquarters is located at 5 Main Street, Pittsfield.

  • What is Rustic Crust's latest funding round?

    Rustic Crust's latest funding round is Series C.

  • How much did Rustic Crust raise?

    Rustic Crust raised a total of $14.2M.

  • Who are the investors of Rustic Crust?

    Investors of Rustic Crust include Advantage Capital, SJF Ventures and CEI Community Ventures.

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