Predict your next investment

Ruroc company logo
CONSUMER PRODUCTS & SERVICES | Consumer Electronics
ruroc.com

See what CB Insights has to offer

Stage

Growth Equity | Alive

Total Raised

$4.03M

Last Raised

$4.03M | 3 yrs ago

About Ruroc

Ruroc makes racing gear aimed at enhancing protection in extreme environments and has created a helmet system with integrated goggles and detachable face mask to protect from rocks, rails and sub-zero wind-chill.

Ruroc Headquarter Location

29 Brunel Court Waterwells

Gloucester, England, GL2 2AL,

United Kingdom

Latest Ruroc News

Port of Grimsby becomes a cinematographer's delight once again

May 28, 2021

Port of Grimsby becomes a cinematographer's delight once again in full-throttle high octane ad Kasbah backdrop for Ruroc's performance motorcycle helmets Share 11:06, 28 MAY 2021 It is Grimsby Docks as you’ve never seen it before. Once the world’s greatest fishing port and now the leading offshore wind maritime base - it has recently taken on a temporary transformation - becoming a moody Japanese downtown gangland. The Humber port was chosen as the set for the launch of a new motorcycle helmet, Atlas 3.0 from Ruroc. It is aiming to add to the 250,000 sales worldwide with its ‘next level innovation’ and embedded technology that make it the ‘best ever range’. To push it on it has revealed a sultry, seductive, adrenaline-pumping blast around the Kasbah, shot over two February days. Samurai swords on asphalt, stunts under searchlight and anticipation-building candle calm help create the incredible piece, featuring a female protagonist - and plenty of product shots. Host and landowner ABP said it was a “great team effort” to make it possible. “Our buildings and many streets around the port were dressed to make a fantastic back drop, with one of the alleys being transformed into a Japanese market,” ABP Humber’s Grimsby ambassador Charli Parkin said, having fielded the initial call. “A huge well done to all involved in the project, from cleaning the port, to chaperoning and organising health and safety.” Grimsby is no stranger to film and television, with the same area doubling up as a war-torn French coastal resort in Atonement too. This is England was another visitor, though Sacha Baron Cohen’s Grimsby titled flop actually used Tilbury in Essex, although the actor did visit, taking in a match at Blundell Park. The Ruroc ad comes as another high octane encounter hits regional screens with Phillips 66 resurrecting its critically-acclaimed TV campaign ‘Keep on Moving’ for its Jet fuel brand. Featuring a man ‘driving’ through the countryside on a grand piano while singing Joe Jackson’s iconic 80’s hit ‘Steppin’ Out’ - it has been praised for its “refreshingly absurd twist on the car commercial” and for making “a visit to a gas station look epic”. Originally launched in September 2020 and shown exclusively in the North East and Midlands, the second airing, that coincides with the nation opening up again, will target new territories including Yorkshire, East of England and the North West. The ad will also feature nationally during England’s test series with New Zealand on Sky Sports. Áine Corkery, Phillips 66’s brand manager, said: “The campaign landed so strongly with both our Jet dealers and consumers the first time around that making the decision to bring it back this year was an easy one. “It’s an ad that celebrates the joy of driving and the open road and it captures our ‘driver-first’ ethos perfectly.” It launches on May 27. A still from Ruroc's motorcycle helmet advert, set on Grimsby Docks. (Image: Ruroc)1 of 8 Marina moment: The riders take the Hutton Road turn towards Wharncliffe Road - and they are not carrying filleting knives. (Image: Ruroc)2 of 8 (Image: Ruroc)4 of 8 (Image: Ruroc)7 of 8 Is that 'Moto' Cross Street? Keith Graham Fish Curers gets a brief backdrop in this high octane advert. (Image: Ruroc)8 of 8 Most Recent Most Recent

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Ruroc Patents

Ruroc has filed 4 patents.

The 3 most popular patent topics include:

  • Photographic lenses
  • Snowboarding
  • Bones of the head and neck
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/26/2017

8/13/2019

Buddhism, Graphical projections, Technical drawing, Jain philosophical concepts, Madhyamaka

Grant

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

00/00/0000

00/00/0000

Subscribe to see more

Subscribe to see more

Subscribe to see more

Application Date

6/26/2017

00/00/0000

00/00/0000

00/00/0000

Grant Date

8/13/2019

00/00/0000

00/00/0000

00/00/0000

Title

Subscribe to see more

Subscribe to see more

Subscribe to see more

Related Topics

Buddhism, Graphical projections, Technical drawing, Jain philosophical concepts, Madhyamaka

Subscribe to see more

Subscribe to see more

Subscribe to see more

Status

Grant

Subscribe to see more

Subscribe to see more

Subscribe to see more

Ruroc Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Ruroc Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.