Predict your next investment

Corporation
INTERNET | Internet Software & Services / Testing
runscope.com

See what CB Insights has to offer

Stage

Acquired | Acquired

Total Raised

$7.1M

About Runscope

Runscope is a provider of API tools, allowing developers to inspect, debug and test API integrations. The company's web-based HTTP request editor makes it easy to execute API calls without having to write code. Runscope works with any publicly-available API without any pre-configuration.

Runscope Headquarter Location

548 Market St #14137

San Francisco, California, 94104,

United States

888-812-6786

Latest Runscope News

Michelle Chan —- Runscope Hurl.it Design

Nov 22, 2019

Runscope Hurl.it Design THE TASK ABOUT HURL.IT The Old Hurl.it Page The old Hurl.it page has a Runscope banner but the conversion rates from the Hurl.it site to Runscope was only 16%. The banner was not able to clearly explain how Runscope works and was not convincing enough on how Hurl.it users would find Runscope useful. The Design Process I talked to our CEO, John Sheehan, as well as our Business Development Lead, Neil for more insights about the project. Both of them mentioned that the reason why Hurl.it has gained such popularity is that it is a community project instead of a commercial tool. Although Runscope owns Hurl.it, rebranding the whole site to fit that of Runscope may deter its original audience from using it. Therefore, while Runscope hopes to attract Hurl.it users, we can only change the banner on the bottom of the site so that it is not distracting users from the site's original purpose and function. Then, I focused on crafting the content. I did some research on the similarities between Hurl.it and Runscope, as well as why Hurl.it users may benefit from using Runscope. Runscope provides all features available on Hurl.it, but the main advantage of Runscope over Hurl.it is that Runscope users can save, organize and share their API requests. Therefore, I changed the title, content, and images on the banner to make them more relevant to Hurl.it users. THE OLD BANNER TITLE THE NEW BANNER CONTENT Although Runscope provides other tools such as Runscope Radar and Runscope Traffic Inspector, these may be irrelevant to Hurl.it users who only want to make HTTP requests. Therefore, I focused more on the ability of Hurl.it users to organize and share their HTTP requests in the content. The New Design #1 I made a few sketches on paper, experimenting with the position and hierarchy of different components to cater the needs of engineers, communications, and support team. I also researched on the types of Keen graphs that would be helpful to be displayed on the homepage Mission Control. RESULTS OF THE 1ST DESIGN After shipping the new design, there percentage of people clicking the Call to Action increased from an average of 16% to 59% within the week. However, the number of people who actually register after visiting Runscope's homepage is only 24%. I then added an email input next to the Call to Action button so that Hurl.it users can register on Runscope directly. The Final Design RESULTS OF THE FINAL DESIGN Although the number of people clicking the orange button decreased from 59% to 46%, all the numbers converted to actual registrations on Runscope. Users are able to use the Runscope platform right after clicking the button and Runscope is able to collect email addresses of the Hurl.it users for promotion in the future.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Runscope

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Runscope is included in 3 Expert Collections, including Sequoia's Microservices Ecosystem.

S

Sequoia's Microservices Ecosystem

129 items

Get small to get big. Microservices is an approach to building software that shifts away from large monolithic applications towards small, loosely coupled and composable autonomous pieces.

S

Smart Money VCs (2017-2019)

6,297 items

We crunched the data to identify the 24 VC firms with the best combination of portfolio valuations and investment outcomes.

D

Development & Operations

381 items

Development & Operations offer designers, developers, engineers, and IT professionals ways to increase efficiency, reduce costs, and improve quality.

Runscope Patents

Runscope has filed 1 patent.

patents chart

Application Date

Grant Date

Title

Related Topics

Status

11/7/2014

Software development process, Software testing, Application programming interfaces, Load testing tools, Software testing tools

Application

Application Date

11/7/2014

Grant Date

Title

Related Topics

Software development process, Software testing, Application programming interfaces, Load testing tools, Software testing tools

Status

Application

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.