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Founded Year

2008

Stage

Acquired | Acquired

About Ruba

Established in 2008, Ruba is a user generated travel guide site. Ruba aims to allow users to discover their next trip by browsing highly visual guides written by other travelers. Guides are collections of the best places including attractions, activities, lodging, restaurants, and more that are grouped along interesting themes such as "The Top 7 Most Picturesque Towns in Provence France". Members of Ruba can build and maintain their own Guides as well as explore Guides from similarly-minded travelers. Ruba is also integrated with Facebook and Twitter, and Ruba integrates Google maps for geographic locations and addresses.

Headquarters Location

PO Box 51823

Palo Alto, California, 94303,

United States

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Latest Ruba News

AWS’ 6 Huge Generative AI Products, Partner Plans: Ruba Borno

May 8, 2023

May 08, 2023, 12:00 PM EDT AWS’ worldwide channel chief, Ruba Borno, tells CRN about the newest generative AI products partners should be taking to market today along with the resources AWS is providing. Amazon Web Services has huge plans in store to drive newly released artificial intelligence solutions via partners as AWS begins “democratizing access” to generative A I for customers across the globe, said AWS’ worldwide channel chief, Ruba Borno. “We’re really excited about how AWS is now democratizing access to foundational models and generative AI for customers,” said Borno, vice president, head of worldwide channels and alliances for AWS, in an interview with CRN. “The key outcomes we’re helping customers with is giving them the flexibility to choose the way they want to build with generative AI .” AWS’ worldwide channel leader said customers and partners can choose from three options: build their own foundational models with purpose-built machine learning infrastructure, leverage pretrained foundational models as base models to build their applications, or use services with built-in generative AI without requiring any specific expertise in foundational models. Generative AI ‘Not New’ At AWS Before jumping into the generative AI solutions and initiatives AWS is pushing partners and customers to consume, such as Amazon Bedrock and free access to Amazon CodeWhisperer, Borno said it’s key to remember that Amazon isn’t new to the AI market. With generative AI making headlines in 2023 thanks to the popularity of products like OpenAI’s ChatGPT —which is backed by AWS’ cloud rival Microsoft —Borno wants to remind the market that the Seattle-based cloud company has been investing in machine learning for decades. “AI and machine learning is not new to Amazon. We’ve been investing heavily in the development and deployment of this technology for two decades, both for customer-facing and internal operations,” said Borno. “Since day one, we’ve helped over 100,000 customers innovate with machine learning and AI.” Generative AI are applications that can generate images, text, audio and synthetic data in response to prompts. “Our partners play a critical role in helping customers harness generative AI’s potential,” Borno said. “Even though we’re still in early days of generative AI, partners should not delay in building the foundation of their generative AI offerings on AWS .” In an interview with CRN, Ruba Borno explains AWS’ most important generative AI offerings and channel initiatives that partners should be leveraging in the market today.

Ruba Frequently Asked Questions (FAQ)

  • When was Ruba founded?

    Ruba was founded in 2008.

  • Where is Ruba's headquarters?

    Ruba's headquarters is located at PO Box 51823, Palo Alto.

  • What is Ruba's latest funding round?

    Ruba's latest funding round is Acquired.

  • Who are the investors of Ruba?

    Investors of Ruba include Google, Threshold Ventures and Benchmark.

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