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Founded Year



Acquired | Acquired

Total Raised


About Routehappy

Routehappy is the product differentiation platform for air travel, providing the industry with data, content, and tools to improve flight shopping. Routehappy's Scores and Happiness Factors product rates flights worldwide and provides amenity data like seat, entertainment, Wi-Fi, and plugs by flight. Routehappy Hub is a software platform that allows airlines to create Universal Product Attributes (UPAs), a Routehappy content standard that combines descriptive and visual content targeted by aircraft, cabin, flight, airport, fare, segment, channel and other criteria, for display in any channel.

Routehappy Headquarters Location

110 Wall Street 5th Floor

New York, New York, 10005,

United States


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Expert Collections containing Routehappy

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Routehappy is included in 1 Expert Collection, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,170 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.

Latest Routehappy News

ATPCO and Southwest Airlines partner on automated fare filing and content merchandising

Aug 24, 2022

ATPCO and Southwest Airlines partner on automated fare filing and content merchandising US budget carrier says the technology specialists' Express Contracts and Routehappy solutions will make it easier to do business with ATPCO has signed a new deal with Southwest Airlines to automate corporate contract fare filing and improve the US budget carrier’s online merchandising capabilities. Two multi-year agreements will see the carrier use Express Contracts and Routehappy, ATPCO’s merchandising content solution. ATPCO said Routehappy will ensure the carrier’s travel experience options “are presented in its own brand voice, in multiple languages, regardless of sales channel – and in the most visually appealing display that highlights the benefits of flying on Southwest”. Routehappy content consists of messaging, images, videos, and cabin tours that can be targeted by aircraft, route, time of day, to augment the selling of fares, products and services. Its UPAs (Universal Product Attributes) highlight differentiated features, including branded fares. “Southwest can use Routehappy UPAs to make it easier for customers to understand and choose the best fare for their needs”, ATPCO said. Express Contracts streamlines the implementation of negotiated contracts between an airline and its corporate partners, enabling contracts to get to market in a matter of hours. Rob Brown, senior director, distribution and services at Southwest Airlines, said: “As we continue evolving our business travel distribution strategy, we’re always looking for new and innovative ways to improve efficiencies, remove friction, and continue our mission of making it easier to do business with Southwest Airlines. “Through these new agreements, we’re able to service our customers with the tools and processes they use to manage their business travel program.”  Doug Sharpe, head of sales for the Americas at ATPCO, added: “With simple calls to our Express Contracts and Routehappy APIs, ATPCO can fully automate the workflow for Southwest so it can bring improved speed to market, less manual processing, and increased efficiency along with the assurance its offers and brand are accurately represented to business travel customers on the sales channels of their choice.”  Related Topics

  • When was Routehappy founded?

    Routehappy was founded in 2011.

  • Where is Routehappy's headquarters?

    Routehappy's headquarters is located at 110 Wall Street, New York.

  • What is Routehappy's latest funding round?

    Routehappy's latest funding round is Acquired.

  • How much did Routehappy raise?

    Routehappy raised a total of $8.13M.

  • Who are the investors of Routehappy?

    Investors of Routehappy include ATPCO, Contour Venture Partners, PAR Capital Management, Inovia Capital, Vocap Investment Partners and 8 more.

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