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Incubator/Accelerator - III | Alive

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About Rooter

Rooter offers a sports social community platform. It allows sports fans to get access to curated content in their preferred languages. It also allows gaming fans to live stream their games and also connect to share the best game videos with other gamers through voice and video features. Rooter was formerly known as Rooter Sports Technologies. The company was founded in 2016 and is based in New Delhi, India.

Headquarters Location

Community Centre, East of Kailash 2nd Floor, 55

New Delhi, 110065,


91 11-41000921


Rooter's Products & Differentiators

    Rooter Android App

    Rooter Android App


Research containing Rooter

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Rooter in 2 CB Insights research briefs, most recently on Mar 17, 2022.

Latest Rooter News

Indian game streaming companies eyeing a bigger play abroad

Nov 15, 2023

Indian game streaming companies eyeing a bigger play abroad SECTIONS By Rate Story Synopsis Game streaming platforms allow gamers and gaming influencers to broadcast their gameplay sessions and interact with others. While gamers can do the same on YouTube, dedicated platforms such as Rooter and Loco help them reach more viewers by pushing notifications or through promotions. ETtech India’s two major gaming-focused streaming platforms, Loco and Rooter , are expanding operations beyond the domestic market as they prepare to take on the likes of YouTube and Amazon’s Twitch in foreign territories, people aware of the developments said. Loco, which is backed by investors like South Korean gaming giant Krafton and Indian gaming-focused venture firm Lumikai, quietly started testing its Arabic app in multiple West Asian countries a few months ago and, according to its cofounder Anirudh Pandita, plans to expand into Latin American countries next. Elevate Your Tech Prowess with High-Value Skill Courses Offering College A spokesperson for Rooter declined to comment. Pandita said the Arabic version of Loco app is running in beta version in countries like Morocco, Saudi Arabia, the United Arab Emirates, Egypt, Algeria, and Tunisia. The firm has not begun test runs for Latin American countries yet, he told ET. Discover the stories of your interest “There is a lot of work to be done, right from getting the basic UI/UX right, given that the text is read in the opposite direction in Arabic, to problems like figuring out local payment systems and local tax and compliance laws,” Pandita said. While some countries like Saudi Arabia are expected to see much higher average revenue per user (ARPU), with a lot of that income coming from direct transactions instead of ads, other regions like Egypt might see ARPU figures closer to India’s, Pandita said. ETtech Game streaming platforms allow gamers and gaming influencers to broadcast their gameplay sessions and interact with others. While gamers can do the same on YouTube, dedicated platforms such as Rooter and Loco help them reach more viewers by pushing notifications or through promotions. Last year, Rooter had said it onboarded 50 gamers including GodLike, an e-sports team of professional gamers, while Loco had said it signed 100 exclusive agreements in 2022, as per media reports. Loco currently has “tens of thousands” of users in the Middle East, with the largest base in Saudi Arabia, followed by Egypt, Pandita told ET without giving details. In countries like Saudi Arabia and the UAE, average revenue per user (ARPU) could be much higher than in India, industry officials said. ARPU is a metric that indicates the value created by each user in a particular market over a period of time. It is calculated by dividing the total revenue generated by a user base in a set period by the number of users. Though monetisation on Indian gaming streamers is fairly new, ARPU from direct user monetisation – whether through subscriptions or social gifting – could settle at Rs 100 per month over the long term, while ARPU from advertising income would likely be much lower, an industry executive said, requesting anonymity. In comparison, ARPU from user monetisation in countries like Saudi Arabia and the UAE could reach upwards of $20 (Rs 1,660) per month as a result of higher disposable income levels, the person said. Yet, there are also certain similarities between the Indian market and West Asian markets, executives said. For one, a lot of the most popular games – PUBG Mobile (similar to BGMI in India), Free Fire, Valorant, Clash of Clans, and Genshin Impact – are common. “Culturally, they know where we’re coming from, and we know where they’re coming from… They watch our movies and listen to our songs, so it made sense for the region to be at the top of our expansion agenda,” Pandita said. Whales in the water Another similarity lies in the competitive landscape. Like in India, the homegrown streamers will mainly compete with YouTube and Twitch in West Asia as well. The retreat of Singapore firm Sea Ltd’s Booyah! app and roll back of the Facebook gaming app into its main app present major opportunities in the region, Pandita said. He said Loco’s advantage lies in its mobile-first approach, developed in response to Indian necessities, and the live streaming feature. “We think YouTube is increasing its attention on the short format and it isn’t very easy to livestream from a phone through it. In that sense, we might end up competing more closely with TikTok Live,” he added. Show me the money Loco has 60 million registered users in India, while Rooter has seen over 80 million downloads. Both the platforms have hosted the popular BGMI Master’s Series, which is also broadcasted on linear television by Star Sports, conducted by esports firm Nodwin Gaming over the past two years. The two firms monetise through avenues like user monetisation, advertisements, branded content, and sponsorship. Loco only started monetising its platform in September through user monetisation and will introduce ad monetisation by the first quarter of next year. “I think two things will be key to the success of these platforms,” a senior executive at an Indian esports firm said on condition of anonymity. “First, by focusing on the mobile streaming market as that is where their strengths lie as opposed to PC gaming where Twitch and YouTube dominate. Second, they’ll have to invest in local content in those countries by sponsoring tournaments and onboarding streamers, which is how they will build the local community.” While Rooter is still in discussions with local partners for expansion, Loco is also yet to make an official announcement of its entry in West Asian markets. But there are plans around promotion, talent onboarding and content creation. “We have specialised community managers and we hire people who play these games or are part of the community already,” Pandita said. “And then we obviously invest in content. In India, lots of third-party tournaments last year were broadcast on Loco and about 20 were sponsored by Loco.” Experience Your Economic Times Newspaper, The Digital Way! Wednesday, 15 Nov, 2023

Rooter Frequently Asked Questions (FAQ)

  • When was Rooter founded?

    Rooter was founded in 2016.

  • Where is Rooter's headquarters?

    Rooter's headquarters is located at Community Centre, East of Kailash, New Delhi.

  • What is Rooter's latest funding round?

    Rooter's latest funding round is Incubator/Accelerator - III.

  • How much did Rooter raise?

    Rooter raised a total of $43.84M.

  • Who are the investors of Rooter?

    Investors of Rooter include Google for Startups Accelerator, Venture Catalysts, Lightbox Ventures, Potential Ventures, Global Play Media and 23 more.

  • Who are Rooter's competitors?

    Competitors of Rooter include Nodwin Gaming and 6 more.

  • What products does Rooter offer?

    Rooter's products include Rooter Android App and 2 more.


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