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INTERNET | Internet Software & Services / Advertising, Sales & Marketing

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Founded Year



Series E | Alive

Total Raised




Last Raised

$325M | 1 mo ago



Mosaic Score

+50 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Rokt

Rokt provides an algorithmic engine to help e-commerce marketers engage with and acquire customers by optimizing their journeys and monetizing underutilized portions of their websites.

Rokt Headquarter Location

175 Varick St Level 10

New York, New York, 10014,

United States


Latest Rokt News

Goodbye Cookies, Hello… Persistent Identity?

Jan 14, 2022

How companies at the cutting edge of ecommerce provide relevancy to get the most out of each transaction By January 14, 2022 No consumer that shops on the internet is going to mourn the cookie; however, the story is different for ecommerce companies, and the ones that can’t change with the times are going to be left behind. Technology news site The Information recently published an article describing this shift, expounding on alternatives such as Rokt , which utilize first-party data to create a “persistent identity” and personalize far better than cookies. This kind of relevant personalization is a way for brands to stand out, and as Forbes writes “[personalization] allows for long-term relationships with loyalty program members, encourages interaction between consumers and their most loved brands, and facilitates reward redemption.” Lifetime value, loyalty, and improved customer experience are just some of the improvements that proper personalization brings, however, as you’ll see this is only the case when it’s done properly and the increasing expectations of customers can be met. The Overcrowded World of the Consumer And maybe overcrowded is even a bit of an understatement; Forbes found that consumers can receive as many as 10,000 brand messages per day. People are being inundated with messaging and that is only becoming clearer to the general public. So how can ecommerce businesses successfully navigate this while meeting customer expectations? Because as Forrester found, 79% of consumers expect companies to make their buying experience simpler and faster. The answer is simpler than businesses are led to believe… just give customers what they want. Reward Customers (with Relevancy) and They’ll Reward You (with Lifetime Value) Anyone can tell you that receiving a thoughtful birthday gift tailored to you is better than buying them a gift card, so why do ecommerce companies treat their customers as if they’d prefer the gift card? A whopping 75% of consumers are more likely to buy from a brand that personalizes messages, and here’s the kicker; people really don’t need a lot. Consumers are turned off to a brand when the extent of the personalization is their name at the top of an email, which is one part of a dilemma that  Netflix’s CMO highlighted in a Rokt webina r, explaining “personalization is a tricky area, if you know too much they are scared, if you know too little they hate you” People don’t want frills or anything complicated when it comes to personalization in ecommerce, relevant and simple offers are the key. And the proof is in the pudding, a commissioned study by Forrester found that when presented with personalization in their buying experience, 56% were more likely to spend more and 65% would buy again. Personalization can be game changing for both ecommerce businesses and their customers. But that Doesn’t Mean Personalization is Easy… It’s a reality that is hard to swallow, but chances are you’re not doing personalization right. 81% of ecommerce brands personalize during email, and 77% personalize during web experiences, however personalizing during checkout is only the eighth most common tactic for providing personalization, finds a report by Forrester . And to double down on the importance of doing personalization right, Forrester also reported that 45% of customers would stop buying or switch to a competitor if there was no relevant personalization. But this doesn’t have to be complicated, and this doesn’t have to be a worry. There is already a wealth of first-party data on every ecommerce site, and the perfect real estate to use it on the confirmation page. How to Give Your Customers What They Want, and Not be Creepy As mentioned previously, personalization is a very Goldilocks-style problem. But Rokt is the easy solution that ecommerce companies are turning to in order to heighten their personalization capabilities. Incorporating a Rokt placement on your site is seamless, and you can very quickly make use of Rokt’s machine learning to personalize for your customers, while reaching enterprise levels of growth for your business. In a time when cookies are dying out, Rokt makes this possible by employing persistent identity to enable one-to-one personalization and leverage first-party data. And another great thing about Rokt? You don’t have to build it yourself! The Rokt team already exists for the express purpose of improving experiences for consumers while increasing value per transaction for ecommerce businesses, all while protecting both your brand and your customers’ data. Or if you are on Shopify, BigCommerce, or WooCommerce, you can launch with one click. And as the Wallstreet Journal wrote about, Rokt recently closed our Series E funding of $325 million, putting us at a valuation of $1.95 billion. With an algorithm has been honed by more than 5 billion transactions, and there’s no reason you should continue to miss out on the benefits it provides! Talk to an expert at Rokt . Sources: Forbes

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The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Expert Collections containing Rokt

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Rokt is included in 3 Expert Collections, including ad tech.


ad tech

3,632 items


Targeted Marketing Tech

298 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Unicorns- Billion Dollar Startups

963 items

Rokt Patents

Rokt has filed 3 patents.

The 3 most popular patent topics include:

  • Advertising
  • Association football defenders
  • Banking technology
patents chart

Application Date

Grant Date


Related Topics



Internet advertising methods, Advertising, Association football defenders, Promotion and marketing communications, Social networking services


Application Date


Grant Date


Related Topics

Internet advertising methods, Advertising, Association football defenders, Promotion and marketing communications, Social networking services



Rokt Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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