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Founded Year



Secondary Market | Alive

Total Raised






About Rokt

Rokt provides an algorithmic engine to help e-commerce marketers engage with and acquire customers by optimizing their journeys and monetizing underutilized portions of their websites. Its solutions include Rokt Ecommerce, a tool to increase revenue from websites, Rokt Ads, a tool to acquire customers at scale, and Rokt Calendar, a tool to grow engagement with Calendar Marketing. The company was founded in 2012 and is based in New York, New York.

Headquarters Location

175 Varick St Level 10

New York, New York, 10014,

United States


Rokt's Product Videos

ESPs containing Rokt

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market offer web-based tools that use customer information and analytics to send automated, personalized messages to customers via email and SMS. These solutions leverage customer lists and segment based on subscriber data, such as geography, site activity, interests, birth date, and purchase history.

Rokt named as Highflier among 15 other companies, including Bloomreach, Movable Ink, and SendinBlue.

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Rokt's Products & Differentiators

    Rokt Ecommerce

    Use advanced machine learning to offer each customer the most relevant messages, products, services and experiences, from cart to confirmation page.

Research containing Rokt

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Rokt in 1 CB Insights research brief, most recently on Jan 24, 2022.

Expert Collections containing Rokt

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Rokt is included in 4 Expert Collections, including Ad Tech.


Ad Tech

3,700 items


Targeted Marketing Tech

431 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Unicorns- Billion Dollar Startups

1,205 items


Loyalty & Rewards Tech

178 items

Rokt Patents

Rokt has filed 4 patents.

The 3 most popular patent topics include:

  • Commerce websites
  • Online auction websites
  • Payment systems
patents chart

Application Date

Grant Date


Related Topics




Social networking services, Promotion and marketing communications, Video hosting, Internet advertising methods, Internet terminology


Application Date


Grant Date



Related Topics

Social networking services, Promotion and marketing communications, Video hosting, Internet advertising methods, Internet terminology



Latest Rokt News

Lose The Guilt And Take Your PTO – It’s Good For The Mind, Body And Bottom Line

Jan 12, 2023

I write about how good communication can lead women to success. Got it! Got it! Got it! getty Paid time off is a valuable benefit…if you use it. Data shows that US employees are receiving more PTO (up 9% since 2019) but are using less of it. In fact, in 2022, 55% of all PTO went unused. And women are leaving more on the table than men. "We've created a culture where burnout is worn as a medal of honor and we can find every excuse in the book to keep ourselves at work,” said Minaa B. The mental health educator who worked with Samsonite on their “Take What's Yours” campaign , says, “In order to push past these mental roadblocks we must create a way for people to simply see how urgent their own happiness is." The campaign encourages workers to take advantage of PTO. Getting PTO is Good … Using PTO is Better 48 million Americans left the work force last year as part of the Great Resignation, as levels of anxiety and depression skyrocketed during the pandemic. And the stressors are not going away. 72% of Americans currently say their job has made them feel burnt out. Studies show that using PTO can significantly reduce stress and improve employee productivity - by as much as 80% ! Employees who take time away from their office - to rest, relax and rejuvenate - return with new diversity of thought, new perspectives on their job, tend to be more productive and are more in tune with their colleagues. For employees, PTO is a valuable piece of the overall compensation package…when it’s actually used. For employers, unused PTO can be a huge and unpredictable financial liability. While the majority of employers have a “use it or lose it” PTO policy, a significant number offer a cash out option if an employee separates from their job or finishes the year with unused days, resulting in an annual aggregate liability for US employers of about $318 billion. MORE FOR YOU Why are Women Losing it Rather Than Using It? The 55% of unused PTO last year is a nearly 100% increase from the 28% that went unused in 2019, a recent Sorbet survey revealed. And women used significantly less of their earned time off than men. On average, male employees earned 10% more PTO and took 33% more days off than their female counterparts. Guilt 24% of respondents in the Sorbet survey revealed they just don’t feel comfortable asking their manager for time off. Employees, even top-level executives, can feel guilty taking the PTO they’ve earned, according to Kelly Smith O’Hara, Head of North America at executive search firm Bentley Lewis. Confidence The Sorbet survey revealed women are 19% less comfortable taking PTO than men. Why? Perhaps imposter syndrome - feeling “less than” their male counterparts - creates a feeling of inadequacy and leads them to feel that they haven’t earned the time off. Fear of Falling Behind Women are often reluctant to take PTO for fear of falling behind on the job, says Smith O’Hara. She says women worry that the amount of time it might take to catch up on missed work may make the time off not worth it. Hybrid Work While 58% of all US workers are now able to work fulltime or part time from home, that appears to be complicating the idea of “time off.” In fact, 31% of employees surveyed said when working from home, they feel it’s difficult to ask for time off. Bridging the Gap Between Intention and Commitment Most companies today espouse an ethos of holistic wellness; in fact, more than half of all US companies now offer employees (they don’t necessarily activate) some form of wellness program. And while experts agree that vacation days are critical to wellness, only a few companies are actually doing something meaningful to bridge that gap between intention and commitment. Ecommerce technology leader Rokt has implemented a unique incentive to their approximately 500 global employees to actually use their PTO. According to their employee handbook (which, in a nod to transparency, is publicly available online ), “We believe it’s important for Rokt’stars to take regular breaks. As such, those Rokt’stars who use most of their leave in any given year are eligible for five (5) days of additional paid time off, termed High 5 Days. In short, we are rewarding you with more PTO for taking the majority of your PTO in the prior year.” Full Contact , an identity resolution company, not only offers its employees unlimited PTO (a trend that is gaining traction) but encourages employees to use the time by helping pay for their vacations. The company offers employees up to $7,000 each year to put towards travel. Michelle Warren, the company’s vice president of global HR, told CNBC earlier this year, “It’s about that true reenergizing, resting [and] relaxing, that then helps them come back in a positive way and continue all that work.” PricewaterhouseCoopers is taking the optionality out of PTO by mandating company-wide vacations twice per year. The company will actually shut down U.S. operations for a week in July and again in December, giving its 55,000 employees additional time off on top of existing PTO. When it comes to PTO, you earned it, so take it. It’s good for the mind, body and bottom line.

Rokt Frequently Asked Questions (FAQ)

  • When was Rokt founded?

    Rokt was founded in 2012.

  • Where is Rokt's headquarters?

    Rokt's headquarters is located at 175 Varick St, New York.

  • What is Rokt's latest funding round?

    Rokt's latest funding round is Secondary Market.

  • How much did Rokt raise?

    Rokt raised a total of $488.5M.

  • Who are the investors of Rokt?

    Investors of Rokt include Square Peg Capital, Wellington Management, Tiger Global Management, Pavilion Capital, Whale Rock Capital Management and 9 more.

  • Who are Rokt's competitors?

    Competitors of Rokt include ForMotiv, Voxie, Bloomreach, Bellwethr, Klaviyo, Konnecto, Lily AI, MoEngage, Movable Ink, Omnichat and 26 more.

  • What products does Rokt offer?

    Rokt's products include Rokt Ecommerce and 2 more.

  • Who are Rokt's customers?

    Customers of Rokt include Uber, AMC Theateres, Ticketmaster, Hulu and Spirit Airlines.

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