About ROI Influencer Media
ROI Influencer Media specializes in influencer marketing analytics within the technology and data sectors. The company offers a SaaS platform that delivers influencer audience purchasing data and ROI measurement for brands and influencers. Its services are utilized by various sectors in the economy that engage in influencer marketing. It was founded in 2015 and is based in New York, New York.
Expert Collections containing ROI Influencer Media
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
ROI Influencer Media is included in 1 Expert Collection, including Influencer & Content Creator Tech.
Influencer & Content Creator Tech
These companies offer tech-enabled solutions to connect influencers with advertisers, facilitate the creation and management of influencer campaigns, as well as provide tools and services to the influencer community.
Latest ROI Influencer Media News
Mar 6, 2018
Share Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer. A report from Celebrity Intelligence found that of the 270 marketing specialists it surveyed, 84 percent believe finding influencers that are a good fit for a brand is incredibly time consuming. When it comes to measuring ROI or the effectiveness of a campaign, 63 percent said it was a challenge and 60 percent still used press coverage as a means to measure success. Enter the ROI Influencer Score from ROI Influencer Media, a value that combines engagement data points such as likes, shares, retweets, video views and more, with how the influencer’s posts have done in the last 30 days, historical trend data and the demographic of the influencer’s audience. Marketers can still see the follower count but that’s not the focus; what matters is how the data meshes together to determine who the top influencers are in categories like food or fashion. For example, in the month of February, supermodel Gigi Hadid was the top influencer in the fashion vertical, whereas acctress Tia Mowry was on top for family and parenting. Overall, the top performers for last month were: Riverdale actress Lili Reinhart on Instagram, singer Camila Cabello on Twitter and actor Ryan Reynolds on Facebook. “The follower count was a very good 2013-2017 marker but now with the score, it no longer is,” said Seth Kean, CEO of ROI Influencer Media. “There’s no reason to guess or philosophize on who the influencer is and how they’re performing.” The ROI Influencer Score dashboard can also break down key data points like total engagement score, average engagement score and the average engagement score per follower. A brand can also take a look into an influencer’s audience demographic, as well as see how well previous sponsored posts performed. Considering 41 percent of brands decide on using an influencer based on their audience, accessing this type of information, along with an overall score, is a step in the right direction. Kean also thinks the score will be useful for brands and marketers who are looking for more micro-influencers that can generate results—rather than relying on influencers who have high follower counts but low engagement. Jeff Ratner, chief media officer at iCrossing, the marketing agency owned by Hearst, thinks the ROI Influencer Score is more of a “starting point.” He believes it’s helping set a standardization of influencer value in the market. While the metric sounds promising, Dave Giglio, director of influencer partnerships at Digital Media Management, isn’t completely sold. Giglio points out that a lot influencers will gamify engagements through strategies like comment pods, where they’ll leave comments on each other’s posts, making it look like there’s a lot of engagement but in reality, it’s not true engagement. “You’ll still need someone digging into [through an influencer’s account] to make sure that stuff is real and authentic at the end of the day,” said Giglio. Kean agrees and thinks the score should still go hand in hand with “a team of brand marketing experts.” Another factor that’s becoming increasingly relevant to brands is whether the influencer is the right match—and the score might not tell the whole story behind that. “A brand should be activating influencers who align with the brand and most importantly, connect with their audience each and every day,” said Kirby Brooks Todd, director of social strategy at Epic Signal, a social agency. One potential perk of the score that helps brands? It’ll tell marketers which influencers have true engagement and which ones are just posting photos for the likes. “Sure, this could hurt the type of influencers who are just focusing on obtaining followers without engaging them in an authentic way,” Todd said. “But in order for us to progress in this influencer/brand partnership world, we can’t just be looking at them like a billboard—that’s not what social is all about.” Currently, the platform holds 30,00o influencers but it could keep growing, shared Kean. The next step of course is getting brands on board with the score—and their hands on all the data it’ll provide. “The essence of what ROI has done is shine a light on followers and engagements,” said Maikel O’Hanlon, vp of social media at Horizon Media. “It’s a real neat, real-time view of how influence in the moment can be assessed and understood.” Share
ROI Influencer Media Frequently Asked Questions (FAQ)
When was ROI Influencer Media founded?
ROI Influencer Media was founded in 2015.
Where is ROI Influencer Media's headquarters?
ROI Influencer Media's headquarters is located at 20 West 64th St., New York.
What is ROI Influencer Media's latest funding round?
ROI Influencer Media's latest funding round is Loan.
How much did ROI Influencer Media raise?
ROI Influencer Media raised a total of $1.25M.
Who are the investors of ROI Influencer Media?
Investors of ROI Influencer Media include Paycheck Protection Program.
Who are ROI Influencer Media's competitors?
Competitors of ROI Influencer Media include Primetag and 4 more.
Compare ROI Influencer Media to Competitors
Primetag focuses on influencer marketing analytics within the marketing technology industry. The company offers a software platform that provides tools for tracking, discovery, evaluation, and benchmarking of influencer marketing campaigns, helping teams measure key performance indicators and their strategies. Primetag primarily serves the marketing and advertising sectors. It was founded in 2014 and is based in Ilhavo, Portugal.
The Influencer Marketing Factory is an agency that focuses on influencer marketing within the digital marketing industry. The company offers services such as creating influencer marketing campaigns, identifying suitable influencers for brands, managing campaign narratives, and providing in-depth tracking and reporting. The company primarily serves brands looking to leverage social media platforms like TikTok, Instagram, and YouTube for their marketing efforts. It was founded in 2018 and is based in Miami, Florida.
AIfluence delivers an artificial intelligence-driven influencer marketing platform. The company offers an end-to-end solution to optimize and scale global influencer marketing strategies. It provides algorithms that power influencer discovery and evaluation, campaign management, and performance measurement for organic and paid influencer marketing campaigns. The company was founded in 2019 and is based in Nairobi, Kenya.
Linqia is a company that focuses on influencer marketing in the advertising and marketing industry. The company offers a full-service, tech-enabled platform that manages influencer marketing campaigns from influencer selection to creative strategy and scaling. Linqia's services are primarily used by large enterprise brands. It was founded in 2012 and is based in San Francisco, California.
Promoty is a comprehensive influencer marketing platform operating in the digital marketing sector. The platform offers tools for brands and agencies to find, manage, and collaborate with influencers across social media channels. It provides analytics and CRM capabilities to streamline influencer campaigns and content management. It was founded in 2017 and is based in Tallinn, Estonia.
SociaBuzz is a monetization platform for creators, operating in the digital content and creator economy sector. The company provides a range of tools that allow creators to monetize their work in various ways, such as selling digital goods, creating exclusive content for fans, accepting live stream donations, and crowdfunding for creative projects. SociaBuzz primarily serves the creator economy, providing services to individuals and businesses in the digital content industry. It is based in Jakarta, Indonesia.