Predict your next investment

Scoota company logo
INTERNET | Internet Software & Services / Advertising, Sales & Marketing
scoota.com

See what CB Insights has to offer

Founded Year

2008

Stage

Unattributed VC | Alive

Total Raised

$13M

Last Raised

$2.46M | 2 yrs ago

Mosaic Score

+60 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Scoota

Scoota is an online advertising technology company that enables advertisers to create, activate, measure and optimize brilliant brand campaigns at scale. The company offers a single programmatic platform for the creation and delivery of rich, high-impact formats via open real-time bidding and private marketplaces, without compromising creative execution or brand safety.

Scoota Headquarter Location

The Metal Box Factory, Unit 227-228 30 Great Guildford Street

London, England, SE1 0HS,

United Kingdom

+44 (0)20 7637 1602

Latest Scoota News

Scoota Adds Social Media To Dynamic HTML-Based DOOH

Nov 10, 2021

Share Scoota , the leading provider of automated dynamic creativity for omni-channel digital marketing, has announced that it has added social media retargeting to its programmatic DOOH offering. Pioneers of the ‘flexi deal’, that allows buyers to control programmatic bids against by-the panel geo location and in-the-moment dayparting entirely from within its DSP, Scoota has continued to evolve the medium with the addition last year of real-time, HTML-based dynamic creative optimisation (DCO) to allow panel messages to update automatically against pre-set triggers. Users of the Scoota system currently enjoy drag & drop automated DOOH creative production directly from Photoshop via the company’s creative management platform, in which DCO and automated quality assurance are handled with ease. Now users of the platform can automate creative executions to Facebook and Instagram and target the delivery of those to mobile devices that are in close proximity of the DOOH panels. James Booth, Founder and CEO of Scoota said of the announcement: “We have always felt that bringing real-time dynamic creative and mobile re-targeting to DOOH was essential if programmatic was to stand a chance of being considered as a viable alternative to the established approaches. Programmatic fails if it can’t be hyper responsive and very precise. We’ve solved the automated creative template build and quality assurance barriers, thus dramatically unblocking set-up processes. We’ve added numerous datasets to improve targeting. Now, being able to reach audiences through their social channels as they sit down for a moment when out and about, opens up numerous opportunities for brands.” Scoota’s DCO-based programmatic DOOH has been used recently by brands including Aldi, Nespresso, L’Occitane, Bacardi, and ZSL London Zoo.

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Scoota Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

Scoota Rank

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.